Google Partner · Meta Business Partner 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital
(218) 216-8692 Free Growth Plan

Home service marketing agency · Superior, WI

You built the business.
We build the pipeline.

Google Ads, local SEO and websites for HVAC, plumbing, roofing and remodeling companies, tracked to booked jobs.

Free, before you spend a dollar
A website mockupYour brand, not a template A 60-point auditWhat is costing you jobs A growth planSized to your market
Get my free growth plan Grade my site free
4.9 on Google30+ verified reviews $0 setup · month to month · you own everything
4.930+ Google reviews
125+Contractors served
8+Years in home services
$0Setup fees, month to month
Trusted by
Savvy SystemsSuperior FuelHack's Plumbing & DrainExcel PlumbingHowdy Garage DoorsCrawl Space DoctorsAdvantage AirBig Rock ConstructionCampbell ConstructionSchroeder ElectricStony Creek FenceLake Effect CoatingsSuperior GlassRapid Dry RestorationLakehead FabricatorsLone Star Property ServicesAdvantage RemodelLettieri RenovationsRenovation DefendersRoger That RenovationMold ZeroSGI Auto GlassTool LockerTwin Ports CremationLake CountyHarborview DentalCORE AdvantageTanglewood GreensRichard I. Bong Veterans MuseumNorthland Longevity
Certified by
Google PartnerMeta Business Partner
Chapter 01 · Two minutes, from us

Tired of agencies that don't get contractors?

Here is the short version, in person. What we actually do, who it is for, and what happens after you send the form. No slide deck, no jargon, no call required.

Two minutes No pitch
Get my free growth plan
fig. 01 · Josh Kimmes · Superior, Wis.
Chapter 02 · What we believe

You deserve a team that speaks trades, and delivers.

Most agencies sell vanity metrics and disappear. We run your account like it's our own money on the line.

  1. You talk to the people doing the work. The person who scopes your plan stays on your account. No handoff to a team you've never met.
  2. You own your stuff. Your site, your accounts, your data. Best-in-class offboarding if you ever leave.
  3. Measurable or it didn't happen. We zero in on booked jobs and revenue, with transparency on every dollar.
  4. We get stuff done. No excuses, no fluff. Momentum you can see in the first 30 days.
Home service contractor at his work van
fig. 02 · your next customer's driveway
Chapter 03 · One partner, every piece

Everything your growth needs, under one roof.

Earn every badge with one team. No juggling three vendors who blame each other.

Google Ads & LSA

Show up the moment someone in your area needs you. Granular campaigns and weekly audits that cut wasted spend.

Explore

Local SEO & Content

Own your service area on the map and in the rankings. GBP, city pages, and content that answers real questions.

Explore

Websites That Convert

Fast, proven, built to turn visits into booked jobs. Designed for the trades, and you own it outright.

Explore

Full-Service Growth

Ads, SEO, web, and reporting under one roof. One team, one plan, one number to call.

Explore
Chapter 04 · The map of a search

Own every inch of page one.

When a homeowner searches for your trade, there are five places to win: Local Service Ads, the map pack, paid ads, organic results, and reviews. Most contractors show up in one, sometimes. The system is built to take all five.

One system, five positions Tracked to booked jobs
Chapter 05 · Proof, not promises

Real campaigns. On the record.

Every figure below is pulled from a live account. Names attached, case studies behind each one.

2,491 leads in 6 months · calls + formsAdvantage Air · HVAC & Plumbing Case study 782 leads in 6 months · calls + formsHack's Plumbing & Drain Case study 248K search impressions in 7 monthsAir Doctorx Heating & Air Case study
See all case studies
Chapter 06 · Selected builds

Websites we would put our own name on.

Built for the trades, built to convert, and owned outright by the contractor. A few from the field:

Air Doctorx Heating and Air website design Plate I · Air Doctorx · HVAC Advantage Air website design Plate II · Advantage Air · HVAC & Plumbing Savvy Systems website design Plate III · Savvy Systems · HVAC
Growth Expedition · free instant audit

We will go and look at your site right now.

Put your website in and the audit engine goes and looks. The findings come by email, not on a sales call.

Where should we start? Sixty checks against your site, your visibility and your competitors. No call required.
The report

Four areas, sixty checks, in your inbox.

  1. 01SEO
  2. 02Google Business Profile
  3. 03Reputation
  4. 04Content
20 pages crawled 60 checks Minutes, not days
Our whole pitch

More leads. Not more BS.

Chapter 07 · Radical transparency

Every dollar, on one receipt.

Once a month you get one page that adds up. What you spent, our fee included. The calls it made. Which ones booked. What those jobs invoiced in your field software. Tap any line and see the call behind it.

  1. 01
    Spend comes straight from the ad platforms. Google Ads, LSA and Meta, with our fee on the same page.
  2. 02
    Booked means a job got booked on that call. Price shoppers, wrong numbers and vendors don't count.
  3. 03
    Revenue comes off the invoice. ServiceTitan or Housecall Pro, not an estimate.
Worked every day A human signs off on every change
Click around a live demo
Example layoutSample numbers, not a client
Sample Heating & AirRevenue receipt · October

Spend

Google Ads$4,180.00
Local Services Ads$1,920.00
Bear North, monthly plan$3,250.00
Total spend$9,350.00

Calls

Calls answered188
First-time callers121
Booked on the call54
Booked jobs invoiced49

Invoiced revenue

AC replacement Google Ads$11,480.00
Call Oct 3, 9:14 am, 4 min 12 s
Search: "ac replacement near me"
Booked, in-home estimate
Invoice INV-10182, paid Oct 9
Furnace repair LSA$640.00
Call Oct 6, 7:52 am, 2 min 48 s
Lead: Local Services Ads
Booked, same-day repair
Invoice INV-10207, paid Oct 6
Water heater install Google Ads$3,215.00
Call Oct 9, 4:31 pm, 6 min 05 s
Search: "water heater replacement"
Booked, install Oct 13
Invoice INV-10231, paid Oct 13
Duct cleaning Google Maps$489.00
Call Oct 14, 11:02 am, 3 min 20 s
Lead: Google Business Profile
Booked
Invoice INV-10266, paid Oct 21
45 more booked jobs$46,046.00
Invoiced revenue$61,870.00
Cost per invoiced job$190.82
Invoiced per $1 spent$6.62

5 booked calls not yet invoiced carry to November.

SampleMade-up numbers to show the layout. Yours come from your own ad accounts, call tracking and field software.

Chapter 08 · How it works

Four camps from first call to market leader.

Week 1 · free

The growth plan

We audit your market, mock up your new website, and hand you a plan you can run with. All before you pay us a dollar.

Days 1 to 30

Launch month

Website, campaigns, call tracking, and your live dashboard, all up and running inside 30 days. No six-month ramp.

Every day

Daily optimization

Waste gets flagged and wins get scaled as they show up. A senior strategist signs off on every change.

Month 2 and on

Compound

We scale what books jobs and cut what doesn't. The numbers stack month over month, and you watch it happen live.

Chapter 09 · Our promise
Josh Kimmes, founder of Bear North Digital
fig. 03 · founder

I treat your marketing budget like it's my own.

I started Bear North in 2018 after watching contractors get burned by agencies that over-promised and vanished. We're selective about who we take on. Once you're in, you get clear timelines, a fixed monthly plan, a live dashboard and no long-term contract.

You always know exactly what we are doing, how it is performing, and what is next.

Josh Kimmes
Founder, Bear North Digital
Chapter 10 · The book
The Growth Playbook for the Trades by Josh Kimmes: the no-BS marketing system for HVAC, plumbing and home service pros

The Growth Playbook, for the trades.

Everything we run for clients, written down: the exact plays for ads, local search, websites, and reviews that book more jobs. No theory, no fluff, field-tested on 125+ contractor accounts.

The first print run is on us. Reserve a copy and we ship it to your shop when it lands. The audiobook and every worksheet are free now in the Growth Library.

Reserve my free copy

No spam, no list. One email when it ships. See what is inside the book

Chapter 11 · What contractors say

Real feedback, from real Google reviews.

4.9 stars from 30+ verified reviews. Every quote is verbatim, and every card links to the review itself.

Every quote is verbatim, and every card links to the review on Google.

"Josh provided insightful marketing advice that truly resonated with my business goals. His depth of knowledge is impressive, and he quickly identified key areas for improvement. I left feeling energized with actionable insights I could implement immediately."

Myles B.Verified Google review

"From the initial consultation to the final launch, their team was professional, creative, and truly attentive to our needs. They delivered a website that is visually stunning, user-friendly, and optimized for performance."

Jessica K.Verified Google review

"Bear North has been amazing for website support. When something went wrong beyond my expertise with tight deadlines, they pulled through quickly to resolve the issues. Their responsiveness gives us peace of mind."

Lisa B.Verified Google review
Chapter 12 · Transparent pricing

Know the price before we ever talk.

Four flat monthly plans, from trailhead to north star. No setup fee, no long-term contract, no "call for pricing" games.

Solo · under $1.25M Phase One

Trailhead

$1,750/mo

Every foundation piece, running from day one.

Most popular Established · $1.25M to $6M Phase Two

Compass

$3,250/mo

The full marketing engine for growing operators.

Growth mode · $6M to $12M Phase Three

Timberline

$4,995/mo

More markets, more pages, more content once the foundation produces.

Multi-market · $12M+ Phase Four

Polaris

$9,500/mo

Multi-market dominance with a direct line to ownership.

Compare every line, side by side
Chapter 13 · Before you ask

The questions every contractor asks.

Q.01Do I own the website?

Yes. Always. Every plan. You own the domain, the website and its files, the content, the assets. If you ever leave us, you walk with everything.

Q.02What's the contract term?

Month-to-month. No long-term commitment, no setup fee on any plan. We earn your business every 30 days.

Q.03How is this priced compared to other agencies?

Every plan is a flat monthly price, published with what it includes. There is no setup fee, and the website build is part of the plan, not a separate quote. Put our scope next to any other quote and compare it line by line.

Q.04Can I change plans later?

Yes. Move up, move down, no penalties. Most contractors under $1.25M start at Trailhead and move up to Compass once the leads are flowing and they want more volume and reach.

Q.05Does this integrate with ServiceTitan, Housecall Pro, or Jobber?

Yes. Every plan integrates with the major field service platforms. At minimum we push leads from your ads and forms straight into your dispatch.

Q.06What does working the account daily actually mean?

It means someone opens the account. Search terms reviewed and negatives added weekly, budgets moved as the season moves, content drafted fast then edited by a human, and every change logged where you can read it. A senior strategist signs off. Nothing publishes without a person behind it.

Before you spend a dollar

Get your free growth plan.

A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.

Get my free growth plan or call (218) 216-8692
125+ contractors served · month to month · you own everything