Field guide · growth for the trades 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital

The home service marketing agency that shows its work

You built the business.
We build the pipeline.

Marketing built for HVAC, plumbing, roofing, and remodeling pros.

Free, before you spend a dollar
A website mockupYour brand, not a template A 60 point auditWhat is costing you jobs A growth planSized to your market
4.9 on Google30+ verified reviews $0 setup · month to month · you own everything
4.930+ Google reviews
125+Contractors served
8+Years in home services
6xAverage client ROI
Trusted by
Advantage AirBig RokSchroeder ElectricStony Creek FenceCaster CentralTool LockerCampbell ConstructionTwin Ports CremationLake CountyHarborview Dental
Certified by
Google PartnerMeta Business Partner
Chapter 01 · Two minutes, from us

Tired of agencies that don't get contractors?

Here is the short version, in person. What we actually do, who it is for, and what happens after you send the form. No slide deck, no jargon, no forty-minute discovery call to find out whether we are a fit.

Two minutes No pitch
Get my free growth plan
fig. 02 · Josh Kimmes · Superior, Wis.
Chapter 02 · What we believe

You deserve a team that speaks trades, and delivers.

Most agencies sell vanity metrics and disappear. We run your account like it's our own money on the line.

  1. Relationships drive results. Strong partnerships are the engine behind every campaign that actually works.
  2. You own your stuff. Your site, your accounts, your data. Best-in-class offboarding if you ever leave.
  3. Measurable or it didn't happen. We zero in on booked jobs and revenue, with transparency on every dollar.
  4. We get stuff done. No excuses, no fluff, no penny wasted. Momentum you can feel in the first 30 days.
Home service contractor at his work van
fig. 01 · your next customer's driveway
Chapter 04 · The map of a search

Own every inch of page one.

When a homeowner searches for your trade, there are five places to win: Local Service Ads, the map pack, paid ads, organic results, and reviews. Most contractors show up in one, sometimes. The system is built to take all five.

One system, five positions Tracked to booked jobs
Chapter 05 · Proof, not promises

Real campaigns. Real revenue.

Every figure below is pulled from a live account. Names attached, case studies behind each one.

Chapter 06 · Selected builds

Websites we would put our own name on.

Built for the trades, built to convert, and owned outright by the contractor. A few from the field:

Growth Expedition · free instant audit

We will go and look at your site right now.

Put your address in and the audit engine goes out and looks. You get the findings by email, not a sales call.

Where should we start? Sixty checks against your site, your visibility and your competitors. No call required.
Our whole pitch, honestly

More leads. Not more BS.

Chapter 07 · Radical transparency

See every lead, call, and dollar. Live.

No monthly PDF you have to chase. Your dashboard ties every campaign back to booked jobs and revenue, updated around the clock. Your account gets worked every day, not glanced at once a month. A senior strategist makes every call.

Worked every day A human makes every call
Chapter 08 · How it works

Four camps from first call to market leader.

Week 1 · free

The growth plan

We audit your market, mock up your new website, and hand you a plan worth stealing. All before you pay us a dollar.

Days 1 to 30

Launch month

Website, campaigns, call tracking, and your live dashboard, all up and running inside 30 days. No six-month ramp.

Every day

Daily optimization

Your account is worked around the clock: waste flagged, wins scaled. A senior strategist makes every call.

Month 2 and on

Compound

We scale what books jobs and cut what doesn't. The numbers stack month over month, and you watch it happen live.

Chapter 09 · Our promise
Josh Kimmes, founder of Bear North Digital
fig. 02 · founder · Superior, Wis.

I treat your marketing budget like it's my own.

I started Bear North in 2018 because contractors kept getting burned by agencies that over-promised and vanished. That is not us. We are selective about who we work with, and when we take you on, we treat you like gold: clear timelines, fixed monthly plans, real-time dashboards, and no long-term contracts holding you hostage.

You always know exactly what we are doing, how it is performing, and what is next.

Josh Kimmes
Founder, Bear North Digital
Chapter 10 · The book
The Growth Playbook for the Trades by Josh Kimmes: the no-BS marketing system for HVAC, plumbing and home service pros

The Growth Playbook, for the trades.

Everything we run for clients, written down: the exact plays for ads, local search, websites, and reviews that book more jobs. No theory, no fluff, field-tested on 125+ contractor accounts.

The first print run is on us. Reserve a copy and we ship it to your shop when it lands.

Reserve my free copy

No spam, no list. One email when it ships. See what is inside the book

Chapter 12 · Transparent pricing

Know the price before we ever talk.

Four flat monthly plans, from trailhead to north star. No setup fee, no long-term contract, no "call for pricing" games.

Solo · under $1M

Trailhead

$1,750/mo

Every foundation piece, running from day one.

Most popular Established · $1M to $2.5M

Compass

$3,250/mo

The full marketing engine for growing operators.

Growth · $2.5M to $7.5M

Timberline

$4,995/mo

More volume, deeper content, regional dominance.

Multi-market · $7.5M+

Polaris

$9,500/mo

Multi-market dominance with a direct line to ownership.

Chapter 13 · Before you ask

The questions every contractor asks.

Q.01Do I own the website?

Yes. Always. Every plan. You own the domain, the WordPress install, the content, the assets. If you ever leave us, you walk with everything.

Q.02What's the contract term?

Month-to-month. No long-term commitment, no setup fee on any plan. We earn your business every 30 days.

Q.03How is this priced compared to other agencies?

Honestly? We're priced for value, not for prestige. Most home-services agencies charging $4K to $10K a month are billing the same labor rates we are and adding a 5x markup. We keep the margin sane and put the difference into the work.

Q.04Can I change plans later?

Yes. Move up, move down, no penalties. Most contractors under $1M start at Trailhead and move up to Compass once the leads are flowing and they want more volume and reach.

Q.05Does this integrate with ServiceTitan, Housecall Pro, or Jobber?

Yes. Every plan integrates with the major field service platforms. At minimum we push leads from your ads and forms straight into your dispatch.

Q.06What does working the account daily actually mean?

It means someone opens the account. Search terms reviewed and negatives added weekly, budgets moved as the season moves, content drafted fast then edited by a human, and every change logged where you can read it. A senior strategist signs off. Nothing publishes without a person behind it.

Before you spend a dollar

Get your free growth plan.

A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.

125+ contractors served · month to month · you own everything
Call Text Get my free audit