The challenge
Solon Springs Concrete wanted a new digital partner. They looked at national firms but chose us for local insight, their old site did not reflect their expertise or appeal to a modern audience.
What we did
A ground-up rebuild
Built a new website from the ground up, designed for engagement and conversion.
SEO baked in from day one
Baked SEO best practices in from day one, so it was built to rank.
Services a visitor can actually find
Highlighted their services clearly and optimized the user experience.
Local proof over national polish
Backed it with local, personalized support instead of a national-firm runaround.
The programs behind this study: website design and build and local SEO.
What happened
The new site brought in 720 organic clicks over the last six months, and search impressions are up 53 percent year over year. Percentages run big when the base is small, which is exactly why we lead with the click count: in a town the size of Solon Springs, 550 people finding a concrete contractor through search is the whole game.
What we would check before promising you the same
Solon Springs is a small market, and small markets flatter percentages. Before quoting anything we would check what your service area actually searches, how far your crews genuinely travel, and whether the jobs you want are the jobs your area searches for. A concrete contractor an hour from a metro has a different ceiling than one inside it.
They chose a local shop over national firms; we would earn the same choice by telling you what your market can and cannot produce before you spend a dollar on it.