The challenge
Harborview Family Dental’s website was dated and no longer reflected the quality of care they provide. It needed a complete, modern overhaul.
What we did
Rebuilt from scratch, design and content
Rebuilt the site from scratch, content and design, for a modern, sophisticated look.
Their real photos, front and center
Put their fresh office photos and professional staff headshots front and center.
Custom graphics to match the practice
Designed custom icons and polished every graphic asset to match the new aesthetic.
SEO layered under the new build
Layered in SEO so the new site earns rankings, not just looks good.
The programs behind this study: website design and build and local SEO.
What happened
The new site earned 565 organic clicks over the last six months. For a single-location dental practice, those clicks are appointment requests from people a few miles away, which is the only kind of traffic that matters to a dentist.
What we would check before promising you the same
Harborview’s rebuild worked because the practice already had the goods: fresh office photos, professional headshots, and a strong reputation waiting for a site that matched it. Before quoting anything we would check whether your raw material exists, because a beautiful frame around missing photos is still a missing-photo problem.
We would also check your local competitive picture. Dental search in a mid-size city has entrenched winners, and we would name yours and measure the gap before promising movement.