The Growth Playbook, for the trades.
Everything we run for clients, written down. The exact plays for Google Ads, Local Service Ads, local SEO, websites, and reviews that book more jobs, field-tested on 125+ contractor accounts. No theory, no filler, no agency-speak.
The first print run is on us: we ship a physical copy to your shop, free. All we ask is that you actually run a home service company. Want to start today? The audiobook and every worksheet are free at bearnorthdigital.com/playbook-resources.
- The demand playbook. How to own every inch of page one: LSA, map pack, paid ads, and organic, working as one system instead of four bills.
- The website playbook. What separates a site that books jobs from a brochure, and the conversion patterns we install on every build.
- The proof playbook. Reviews, case studies, and the trust signals homeowners actually check before they call anyone.
- The numbers playbook. The dashboard, the metrics that matter, and how to know in plain math whether your marketing is working.
Send me a free copy
Written for the person whose name is on the truck.
If you run an HVAC, plumbing, roofing, remodeling, or electrical company and you are tired of paying for marketing you cannot see or measure, this is your field guide. Read it, run the plays yourself, or hand it to whoever does your marketing and ask them why they are not doing this. Either way, you come out ahead, and that is the point.
The dashboard behind the playbook.
Every play in the book is something we run and measure. This is the instrument panel those chapters describe.
Read the book, or hire the authors.
“From the initial consultation to the final launch, their team was professional, creative, and truly attentive to our needs. They delivered a website that is visually stunning, user-friendly, and optimized for performance.”
“Josh is highly intelligent, professional, and passionate about what he does. He explains technical problems in a way that’s easy to understand and responds to emails and calls immediately. Highly recommend!”
“Josh provided insightful marketing advice that truly resonated with my business goals. His depth of knowledge is impressive, and he quickly identified key areas for improvement.”
“The book gives away the whole playbook. If you read it and run it yourself, good. That is a win I am happy to lose.”
Free while the run lasts.
No upsell attached to the book. Read it, run the plays yourself if you want.
See the plansSteal the whole playbook.
Get your free growth plan.
A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.