The challenge
CORE Advantage offered a wide range of home services, but their old website barely represented half of them, and it was not built to rank.
What we did
The whole offering, mapped
Mapped their full service offering and aligned the new site with everything they actually do.
A site built around the brand
Designed a custom, fully responsive site built around the CORE brand.
A full SEO program underneath
Ran a full SEO program: keyword optimization, quality content, and technical SEO.
A quote flow that converts
Added a quote-request flow to make their lead process faster.
The programs behind this study: website design and build and SEO and content.
What happened
The rebuilt site landed 3,632 organic clicks over the last six months, and clicks are up 25 percent year over year. More of the business is visible too: the old site represented barely half of what CORE Advantage actually does, so a meaningful share of those clicks land on services that previously had no page to land on.
What we would check before promising you the same
CORE Advantage’s biggest win was structural: half the business had no pages, so building them created traffic from a standing start. Before quoting you anything we would check the same thing: how much of what you sell is actually represented on your site, and how much traffic your market has to give for the missing half.
If your site already covers your services, your project is an optimization, not a rebuild, and it should cost accordingly. We would tell you which one you need before you pay for either.