Field guide · growth for the trades 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital

SGI Auto Glass

314 organic clicks in the last six months.

A strong local reputation let down by an incomplete site a national agency left behind.

252organic clicks in the last 6 months
Fixedthe incomplete site a national agency left

Source: Google Search Console on the client’s own property.

The challenge

SGI Auto Glass has a strong reputation, but their previous website, built by a big nationwide agency, was incomplete and underperforming, and it was not capturing leads.

sgiautoglass.com homepage as captured on 2026-08-27
The live site at sgiautoglass.com, captured August 27, 2026.

What we did

01

Finished what was left incomplete

Rebuilt the site to actually reflect their quality and service.

02

SEO for the searches that matter here

Ran SEO to lift their rankings and get them found by local searchers.

03

Quote requests front and center

Made quote requests front and center to turn visits into jobs.

04

A site that matches the reputation

Turned the national-agency mess into a site that works.

The programs behind this study: auto glass websites and auto glass SEO.

What happened

The finished site earned 314 organic clicks over the last six months. Auto glass in Superior is not a high-volume search market, and we would rather show you the modest real number than a percentage doing push-ups. The clicks it does earn are local drivers looking for exactly what SGI sells.

What we would check before promising you the same

SGI started with a strong reputation and a site that undersold it, which is a specific and fixable problem. Before quoting anything we would check which of the two you have: a visibility problem or a conversion problem. They need different work, and the audit tells us which within a week.

We would also check your market’s ceiling honestly. Glass searches in a small northern city are steady but finite, and the plan should be sized to the demand that exists rather than the demand a proposal wishes existed.

More work like this

01

Harborview Family Dental

565 organic clicks in the last six months.

02

Advantage Air

2,491 leads in six months from calls and forms.

03

Hacks Plumbing & Drain

782 leads in six months from calls and forms.

How the work ran

The job was finishing what a national agency left incomplete, then pointing it at the searches Superior actually makes.

What contractors ask about this one

Q.01Why is 252 clicks the headline?

Because auto glass in Superior is not a high-volume search market, and we would rather show you the modest real number than a percentage doing push-ups. The clicks it earns are local drivers looking for exactly what SGI sells.

Q.02What did the national agency leave behind?

An incomplete site underselling a strong reputation. That is a specific, fixable problem, and it is different from a visibility problem or a demand problem.

Q.03Do I have a visibility problem or a conversion problem?

They need different work, and the audit tells us which within a week. Fixing the wrong one is how a year of marketing budget disappears.

Q.04Would my glass shop see the same numbers?

Your market’s ceiling decides that, and we would check it honestly before quoting anything. Small northern markets earn fewer clicks that are worth more each.

Before you spend a dollar

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