Roofing marketing agency
Marketing built for roofers.
Bear North Digital is a roofing marketing agency. We run Google Ads, local SEO and the website for roofing contractors, on one flat monthly plan with no setup fee and no long-term contract. Roofing is a big-ticket, low-frequency, high-distrust purchase, so we build the system that makes you the obvious choice before the storm, during the claim, and at the kitchen table.
4.9 on Google30+ verified reviews
Every storm is a buying signal.
Roofing demand does not trickle, it breaks in waves. The system is built so each wave finds you already in position instead of scrambling to catch it.
Storm damage & hail
When the hail hits, every homeowner in the path is a buyer within 72 hours. Campaigns stand ready to turn on hard the moment the radar does.
Peak replacement season
The planned-replacement window, where financing, proof, and a clean estimate process win jobs the storm chasers never see.
Pre-winter repairs
Inspection and repair offers that catch the leak before the snow load does, and fill the calendar before the freeze.
Ice dams & claims
Emergency work and insurance-season follow-through, captured while half your competitors are in Florida.
After the storm, they search once.
After a storm, the homeowner searches once and calls twice. There are five places to win that search: Local Service Ads, the map pack, paid ads, organic, and reviews. The out-of-state storm chasers can buy the ads for a week; they cannot buy the map pack, the reviews, or the local proof. That is your moat, and we build all five.
What we actually do for roofing companies.
Roofing leads are expensive. Wasting them is inexcusable. Every piece below exists to make the click cheaper, the call likelier, and the close easier.
Google Ads & Local Service Ads
Storm-response campaigns that scale up in hours, replacement campaigns tuned to the planned buyer, and repair campaigns that keep the crews busy between waves. LSA managed daily with disputes filed on junk leads, because a $90 roofing lead that is a solicitor is theft.
Local SEO & Google Business Profile
The map pack is where the second, calmer search happens after the door-knocker leaves. Weekly profile management, city pages for every suburb you climb ladders in, and content that answers what homeowners actually ask: what a replacement costs, how insurance claims work, repair versus replace.
Roofing websites that close
A roof is a five-figure decision made by a nervous stranger. The site leads with proof, real project photos, financing, and a clean path to an inspection. Fast on a phone, because that is where the after-storm search happens. You own it outright.
Reviews & local proof
Reviews are the anti-storm-chaser weapon: a deep, recent, local review base is the one thing an out-of-state crew cannot fake. We build the ask into your close-out process so every finished roof leaves a review behind.
Want this standing before the next storm?
Tell us your market. We audit who holds the five positions today, mock up your new site, and map the plan. Free, and yours to keep either way.
No obligation, no pushy sales call. Month to month if you start.
Your marketing has been patched too many times. Time for a replacement.
Most roofers who call us are running on layers: a website from one guy, ads from an agency they never hear from, a lead-seller invoice that grows every quarter, and no idea which layer produces jobs. You would never patch a roof that many times, and your pipeline deserves the same standard as your work.
One team owns the whole system, a live dashboard ties every dollar to booked jobs, and the month-to-month deal means we re-earn the fee every 30 days. When a wave hits, the system is already standing.
Four camps from first call to owning the market.
The growth plan
We audit your market, the chasers and locals you compete with, and mock up your new website. A plan worth stealing, before you pay a dollar.
Launch month
Website, campaigns, call tracking, and the live dashboard running inside 30 days, with storm-response campaigns built and parked, ready to fire.
Daily optimization
The account is worked around the clock. When weather moves, budgets move with it, and a senior strategist signs off on everything.
Compound
Reviews stack, rankings deepen, and each storm season starts from higher ground than the last. Everything compounds in accounts you own.
Every storm, measured.
When a wave hits, you see it in the dashboard the same day: call volume, cost per lead, and which campaigns caught it.
What this costs, on the page.
Almost nobody in this category publishes pricing. We do, because a five-figure roofing ticket deserves a straight answer about what the marketing behind it costs.
| The four plans | Trailhead | Compass | Timberline | Polaris |
|---|---|---|---|---|
| Monthly price | $1,750 | $3,250 | $4,995 | $9,500 |
| Built for | Solo · under $1.25M | Established · $1.25M to $6M | Growth mode · $6M to $12M | Multi-market · $12M+ |
| Google Ads | Search | Full management | Aggressive, weekly tuning | Premium budgets |
| Google LSA | Setup + monitoring | Managed + disputes | Full management | Full management |
| Local SEO + content | Foundational + 2 blogs/mo | Monthly program | Multi-market + 6 blogs/mo | Multi-market |
| Setup fee | $0 | $0 | $0 | $0 |
| Contract | Month to month | Month to month | Month to month | Month to month |
These are the same published prices as our pricing page, because there is only one price list. $0 setup, month to month, and you own everything we build.
What we would not do for a roofing company.
What an agency refuses tells you more than another promise would. Two things we have turned down in roofing, on the record.
Promise insurance claim outcomes in your ads
Campaigns speak claim language where it matters: inspections, documentation, walking a homeowner through the process. What we never do is promise a claim outcome in an ad, and neither should you. One misleading headline costs more trust than a season of good work builds, and it can cost a lot more than trust.
Fight the storm-chaser ad wave head on
When a wave hits, out-of-state crews can outbid anyone for a week, and we will not burn your budget in that auction. The spend goes to the positions they cannot rent: the map pack, the review base, and the local proof that is still working in your market when their trucks are gone.
Roofing sites we put our own name on.
Plate I · Roof Wranglers · roofing
Client builds, captured 2026-08-27. Trades and markets named; a build from another trade shows the standard, not your forecast.
Contractors who switched.
“Josh provided insightful marketing advice that truly resonated with my business goals. His depth of knowledge is impressive, and he quickly identified key areas for improvement.”
“From the initial consultation to the final launch, their team was professional, creative, and truly attentive to our needs. They delivered a website that is visually stunning, user-friendly, and optimized for performance.”
“Bear North has been amazing for website support. When something went wrong beyond my expertise with tight deadlines, they pulled through quickly to resolve the issues. Their responsiveness gives us peace of mind.”
“Storm chasers leave when the season ends. We are still here in February, which is the entire difference.”
Month to month, always.
You own the site, the accounts, the content, and the data. If we stop earning it, you leave with everything.
See the plansWhere to go next
Roofing SEO
Town, material and claim pages ranked before the storm, not after it.
Roofing websites
Proof up front for a high-distrust purchase: projects, reviews, warranties and the claim process.
Google Ads for roofers
When storm season makes bidding worth it, and how to stop paying for tire kickers.
What it costs
Plans and real ranges, published rather than quoted on request.
The questions roofers actually ask.
Q.01How do I compete with storm chasers?
You out-local them. They can outspend you on ads for a week; they cannot outrank your map pack, out-review your local base, or out-proof your project gallery. We build the assets they cannot rent, so when the wave recedes, the market is still yours.
Q.02Can campaigns really turn on when a storm hits?
Yes, because they are built and parked in advance. Storm-response campaigns sit ready with their own budgets, ads, and landing pages, so activation is a decision, not a scramble.
Q.03What about insurance restoration work?
The content and campaigns speak claim language where it matters: inspections, documentation, and walking a homeowner through the process. What we never do is make promises about claim outcomes, and neither should your ads.
Q.04Roofing clicks are expensive. Is this worth it?
Roofing clicks cost a lot because roofing jobs are worth a lot; the question is conversion, not click price. A five-figure average ticket forgives an expensive click and does not forgive a leaky website. That is why the site, the proof, and the tracking come with the ads.
Q.05Do I own the accounts and the site?
Yes. Site, ad accounts, Business Profile, data, all yours from day one. Month-to-month, no hostages, and clean offboarding if you ever go.
Q.06We do commercial too. Does this cover it?
The system flexes: commercial gets its own pages, its own campaigns, and a longer-cycle follow-up path, so the residential engine and the commercial pipeline stop competing for the same budget.
Still here in February.
Get your free growth plan.
A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.