More Inspections. More Signed Contracts. Every Season.
Marketing Built for Roofers.
- We Help Roofing Companies Generate More Leads and Close More Jobs
- Trusted by Roofing Companies Nationwide
Trusted by Growing Roofing Companies
Get Your Free Roofing Growth Plan
Roofing Leads Are Expensive. Wasting Them Is Inexcusable.
A single roofing lead can be worth $8,000 to $15,000 in revenue. But most roofing companies lose half their leads before anyone picks up the phone — slow follow-up, no call tracking, a website that buries the phone number below the fold.
The math is brutal: if you are paying $150 per lead from Google Ads and your website converts at 3% instead of 8%, you are throwing away $4,500 in potential revenue for every 100 visitors. That is not a traffic problem. It is a conversion problem.
We build roofing marketing systems that capture storm-damage searches, insurance restoration leads, and routine replacement inquiries through separate funnels — because a homeowner with a tarp on their roof and a homeowner browsing shingle colors are in completely different buying modes. Your marketing needs to speak to both.
The math is brutal: if you are paying $150 per lead from Google Ads and your website converts at 3% instead of 8%, you are throwing away $4,500 in potential revenue for every 100 visitors. That is not a traffic problem. It is a conversion problem.
We build roofing marketing systems that capture storm-damage searches, insurance restoration leads, and routine replacement inquiries through separate funnels — because a homeowner with a tarp on their roof and a homeowner browsing shingle colors are in completely different buying modes. Your marketing needs to speak to both.
Your Marketing Has Been Patched Too Many Times. Time for a Replacement.
You hired an agency that had no idea how the roofing business works. They ran ads that attracted tire-kickers, built a website that looked like every other roofer in town, and could not tell the difference between a retail lead and an insurance restoration job.
We know the roofing business. We built our strategies around it.
OUR APPROACH
One System. Every Channel. More Roof Leads.
Most roofing marketing agencies sell you individual services — a little SEO here, some ads after a storm, maybe a new logo. None of it connects. None of it compounds.
We do not sell services. We build a marketing system for your roofing company.
The Problem with Tactics
When you buy marketing piece by piece, your storm damage ads do not connect to your organic rankings. Your website does not differentiate you from storm chasers. Your reviews sit unmanaged while fly-by-night competitors fake theirs.
The Power of a System
When every channel connects, your roof replacement pages drive SEO authority. Your verified reviews feed your Local Service Ads. Your email campaigns re-engage past customers before the next storm hits. One system builds trust and generates leads year-round.
Our Core Roofing Marketing Offerings
We build professional roofing websites that establish trust instantly — with project galleries, financing information, insurance claim guidance, and prominent calls to action that drive inspection requests.
Website Design and Development
Website Design and Development
We build professional roofing websites that establish trust instantly — with project galleries, financing information, insurance claim guidance, and prominent calls to action that drive inspection requests.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
We build local SEO strategies that rank your roofing company for searches like "roof repair near me" and "storm damage roof replacement" in every city your crews cover.
Google Ads & PPC Advertising
Google Ads & PPC Advertising
We manage Google Ads and Local Service Ads campaigns targeting homeowners searching for roof repair, storm damage, and roof replacement — with geo-targeting that ramps up after hail events in your area.
Roofing Growth Plans
Roofing Growth Plans
From custom websites to storm-responsive ad campaigns and performance dashboards, our full-service plans are designed to help roofing companies grow in any weather.
Roofing Digital Marketing Services That Drive Revenue
Everything your roofing company needs to generate inspections, close more contracts, and build a reputation that outlasts storm season — managed by one team that understands the roofing business. Explore our Roofing SEO, Roofing PPC, Roofing website design, and Roofing Local Service Ads services.
Google Ads and PPC Management
We build Google Ads campaigns that target homeowners searching for roof repair, replacement, and storm damage restoration. We geo-target storm-affected areas and scale budgets dynamically when hail hits your market.
Local SEO and Google Business Profile
We optimize your Google Business Profile with project photos, service descriptions, and active review management. We build location pages that rank in every city your crews serve so you own the local map pack.
Roofing Website Design
Your website needs to build trust fast. Homeowners comparing roofers decide in seconds. We build professional sites with roof project galleries, insurance claim guidance, and clear next steps that drive inspection requests.
Reputation Management
Trust is everything in roofing. Storm chasers disappear — you do not. We automate review requests after every completed job and help you build a verified review profile that makes homeowners choose you over the competition.
Email Marketing and Lead Nurturing
The homeowner whose roof you inspected last year needs to hear from you before the next storm. We automate seasonal check-in emails, maintenance reminders, and referral campaigns that keep your roofing company top of mind.
Conversion Rate Optimization
We test page layouts, inspection request forms, trust signals, and CTAs on your roofing site to maximize the percentage of visitors who request a quote. More conversions from the same traffic means lower cost per signed contract.
Why Choose Bear North as Your Roofing Marketing Company
We Understand the Roofing Business
We understand the roofing sales cycle — from the initial inspection request to the insurance claim process to the signed contract. Storm chasers, national franchises, and the guy down the street with a truck are all competing for the same leads. We build campaigns that position you as the established, trustworthy local roofer who will be around for the warranty call. That means reviews, before-and-after proof, and content that educates homeowners on what to look for in a roofing contractor.
Get My Free Growth PlanProven Systems, Not Guesswork
You do not need storm-chasing marketing tactics. You need a year-round system that generates leads in every season — Google Ads for immediate demand, SEO for long-term visibility, and reputation management that builds trust continuously.
See Our ApproachTransparent Reporting and ROI Tracking
Our dashboard shows you inspections booked, cost per lead, and signed contracts by channel. You see exactly which campaigns are driving revenue and which need adjustment — no guesswork, no vanity metrics.
See a Sample DashboardNo Long-Term Contracts, Just Results
We earn your business every month. No locked-in contracts. Your dedicated strategist knows the roofing industry, your market, and the storm patterns that affect your business.
Schedule a Strategy CallBear North Digital
Here's How to Get Started
The Roofing Marketing Agency That Puts You on Top.
Request Your Free Roofing Growth Plan
We audit your site, ads, and SEO — and uncover missed opportunities to generate more roof inspections and signed contracts.
Talk with a Roofing Marketing Expert
We hop on a quick strategy call to break down our findings and propose a growth plan built for your roofing company.
Build and Scale
Once we launch your new lead system, we keep refining and improving it to deliver more signed contracts and a stronger reputation every month.
YOUR PATH TO MORE BOOKED JOBS
How We Keep Your Roofing Crews Booked
No guesswork. No waiting until hail season to start marketing. We launch your roofing lead system fast, build storm-response campaigns that activate within 24 hours of major weather events, and optimize monthly based on which neighborhoods and roof types are converting.
01
Audit
We audit your roofing website, Google Business Profile, ad accounts, rankings, reviews, and local competition. You get a written report showing exactly where you stand and what to fix first.
02
Build
We build your website, Google Ads campaigns for storm and retail leads, local SEO, reputation automation, and call tracking. Every inspection request and phone call is attributed to its source.
03
Grow
Every month, we analyze which channels are driving inspections and contracts, adjust campaigns based on storm activity, and scale what is working. Your strategist meets with you to review results.
WHO WE'RE NOT A FIT FOR
We are not the cheapest option, and we are proud of that. We deliver results, not quick fixes. You are probably not a good fit if:
- You want the cheapest marketing you can find
- You are not ready to invest at least $2,000/month in growth
- You only market when a storm hits and go dark the rest of the year
- You want to micromanage every keyword and bid
- You have already decided marketing does not work for roofers
No hard feelings. We’re just not the right agency for everyone.
WHO WE ARE A PERFECT FIT FOR
We are a great fit if:
- You are doing $1M+ in annual revenue and ready to grow year-round
- You have been burned by an agency that treated you like every other contractor
- You want to build a brand that outlasts storm season
- You care about signed contracts, not impressions and clicks
- You are ready to invest in a system that compounds over time
- You do both storm restoration and retail roofing
If that sounds like you, let’s talk.
Compass
Ideal for $1-2M Businesses
- Custom Website
- Starter SEO
- Starter Google Maps SEO
- Google Ad Management
- Google LSA Management
- Reputation Management
- Lead Tracking & Reporting
Timberline
$2-7.5M: Growth Mode
- Custom Website (40+ pages)
- Full-Service SEO
- Content (10k+ words/mo)
- Backlinks and Technical SEO
- Google Maps SEO
- Google Ads Management
- Google LSA Management
- Lead Tracking & Reporting
- Email & SMS Automations
- Boosted Reputation Management
- Lead Tracking, Revenue Attribution & Reporting and Quarterly Strategy
Polaris
$7.5M & Beyond: Dominate Mode
- Custom Website (75+ pages)
- Multi-Market SEO
- More Content
- More Backlinks, Technical Opt.
- Multi-Market MapBoost.Al (Google Maps) SEO
- Google Ads Management
- Google LSA Management
- Lead Tracking & Reporting
- Email & SMS Automations
- Boosted Reputation Management
- Lead Tracking, Revenue Attribution & Reporting and Monthly Strategy
Ready to Grow with Bear North?
We know what's at stake. You've seen the promises, and you've seen the agencies that under-deliver.
Your free strategy session is a quick, no-pressure chat to explore your unique goals and map out a custom growth plan. Let's make sure our approach is the perfect fit for you.
Your free strategy session is a quick, no-pressure chat to explore your unique goals and map out a custom growth plan. Let's make sure our approach is the perfect fit for you.
What if your marketing partner actually…
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Had 10+ years of proven experience scaling home service companies?
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Only focused on activities that drive leads, revenue, and growth—not vanity metrics?
- Scaled your marketing like a partner, not a vendor?
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Didn’t lock you into a long-term, one-sided contract?
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Was crystal clear from the start that you own your website, accounts, and data; not them?
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Backed every strategy with transparent reporting so you knew exactly what was working?
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Cared about long-term growth just as much as quick wins?
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Made marketing simple, so you could focus on running your business?
That’s what Bear North Digital does. Let’s build your blueprint for unstoppable growth. Get on the books for your Growth Expedition session where we’ll dive deep into your business, or request pricing now.
Roofing Marketing Frequently Asked Questions
How much does roofing marketing cost?
Our plans scale to a level that matches your revenue and goals for roofing companies doing $1-2M in annual revenue. The investment scales with your service area and whether you focus on retail replacement, insurance restoration, or both. We build custom plans based on your goals.
How do you market during and between storm seasons?
We build a year-round system. During storm season, we scale ad budgets and geo-target hail-affected areas. Between storms, we focus on retail replacement leads, maintenance campaigns, and SEO that builds long-term organic rankings.
What makes you different from other roofing marketing companies?
We understand the roofing business — storm cycles, insurance restoration, and the trust gap homeowners feel when choosing a roofer. We build marketing that establishes your company as the local authority, not just another ad in the search results.
How fast will I get more roofing leads?
Google Ads and Local Service Ads can generate inspection requests within the first week. Local SEO improvements typically show within 60-90 days. Most roofing clients see measurable growth in booked inspections within the first 90 days.
How do you differentiate my company from storm chasers?
We build your local reputation through verified reviews, community content, and a professional online presence that screams permanence. Storm chasers cannot replicate years of local reviews and consistent organic rankings.
Can you help with insurance restoration marketing?
Yes. We build separate campaigns for insurance restoration and retail replacement. Insurance restoration messaging focuses on claims guidance, certifications, and homeowner education — different from a standard roof replacement pitch.
Do you work with roofing companies outside your area?
Yes. We serve roofing contractors across the United States. Digital marketing is managed remotely — what matters is that we understand your industry, your market, and the weather patterns that drive demand in your region.
What if I already have a roofing website?
We audit it as part of our free strategy session. If it builds trust and converts visitors into inspection requests, we optimize it. If it looks like every other roofer in town, we will recommend a redesign that sets you apart.
Book an Intro Call
30 minutes. No pitch. We will review your current roofing marketing, show you where the gaps are, and tell you honestly whether we can help you generate more inspections and signed contracts.
SCHEDULE YOUR FREE STRATEGY CALLBuilding your digital presence. Driving your growth.