What are Local Service Ads?

Local Service Ads are a Google advertising product where you pay per lead, not per click. Your business appears at the very top of Google search results with a Google Guaranteed badge. When a homeowner calls or messages, you're charged a flat per-lead fee.

How much do Local Service Ads cost per lead?

Cost per lead varies by trade and market. Typical ranges: HVAC $40-$70, plumbing $35-$60, electrical $30-$50, garage door $25-$45, and remodeling $50-$80. You set a weekly budget and Google manages lead volume within that budget.

How do I get the Google Guaranteed badge?

You need to pass Google's screening process including a background check on the business owner, verification of your business license and insurance, and confirmation of your service area. The process typically takes 2-4 weeks.

Can I dispute bad leads from Local Service Ads?

Yes. Google allows you to dispute leads that are spam, for services you don't offer, from outside your service area, or not a real customer inquiry. Most contractors can recoup 10-20% of their spend through disputes.

What affects my ranking in Local Service Ads?

Top factors are responsiveness (answering calls quickly), review count and rating, proximity to the searcher, business hours, and profile completeness. Unlike Google Ads, you can't choose keywords or write ad copy.

Should I run LSAs AND Google Ads?

Yes, for most contractors. LSAs capture top-of-page searches. Google Ads let you target specific services with more control. Running both gives you maximum visibility.

Do you manage Local Service Ads as part of your Growth Plans?

Yes. LSA setup, optimization, and weekly lead review and dispute management are included in our Growth Plans. We monitor LSA performance alongside your other channels.

Local Service Ads Management

Get Your Phones Ringing with Bear North LSA Amplify™

When a homeowner in your service area searches “AC repair near me”,
Google shows Local Service Ads first.

LSA Amplify™ is our turnkey Google Local Service Ads program that plants your business at the absolute top of page one—then fine-tunes every lever so you only pay for real, qualified leads.

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Why Partner with Bear North

Trade-Focused DNA

We live and breathe HVAC, plumbing, electrical, and the blue-collar grind.

Human + Automation

Smart scripts watch your account 24/7; real strategists make the judgment calls robots can’t.

Territory Exclusivity

We won’t onboard your direct competitor across town. Period.

Month-to-Month Flexibility

Stay because the phones ring, not because a lawyer says you must.

What’s Inside LSA Amplify™

With Bear North’s LSA Amplify™, we fast-track verification, tackling licenses and background checks so you hit “approved” status fast. Once live, our bid-and-budget engine keeps you visible when intent peaks and throttles down when it doesn’t. A built-in review booster taps your CRM to prompt satisfied customers, quickly lifting both ranking and click-through rates. We watchdog your account for bogus calls, dispute them on your behalf, and claw back wasted dollars. Every call is tracked and recorded so you can gauge staff performance, while a concise monthly report lays out lead volume, CPL, bookings, and ROI in under 20 minutes.

Our 4-Step Launch Process

Time to first lead: typically within 48 hours of approval.

Step 1

Discovery & Territory Mapping

We pinpoint which ZIPs, services, and job types drive the fattest margins.

Step 2

Profile Build & Badge Approval

Licenses? Insurance? Background checks? We herd every cat until the green checkmark appears.

Step 3

Go-Live & Rapid Optimization

Bids dialed in, hours set, negative keywords added, and call-flow tested.

Step 4

Scale & Stack

Once CPL is predictable, we layer in PPC, MapBoost™, and retargeting to dominate the entire SERP.

Your Shortcut To The Top Spot

Local Service Ads put you in pole position because they carry the coveted Google Guaranteed badge, instantly signaling credibility and eliminating any “are they legit?” concerns. Instead of paying for every click, you only pay for genuine calls or messages, making the pricing truly lead-based and efficient. LSAs also dominate voice-search results, when someone says, “Hey Google, find a plumber,” these ads respond first. And if junk leads slip through, you can file disputes and get those costs credited back, protecting your budget.