HVAC marketing agency
The HVAC marketing agency that fills your schedule.
Bear North Digital is an HVAC marketing agency. We run Google Ads and Local Service Ads, local SEO and the website for heating and cooling contractors, on one flat monthly plan with no setup fee and no long-term contract. Run by people who know what a no-heat call at 2 AM is worth, and what compressor season should look like in your pipeline.
4.9 on Google30+ verified reviews
HVAC is seasonal. Your marketing cannot be.
Every season has a job to do. We build the year so the next busy season is already loaded before it arrives.
AC tune-ups
Maintenance offers and membership pushes that fill the shoulder season and set up summer.
Emergency AC repair
Top of page one when it is 94 degrees and the house is not cooling. This is where budgets earn their keep.
Furnace installs
Replacement and install campaigns while homeowners still have a choice about timing.
Heat pumps & no-heat calls
Emergency heat service plus rebate-driven heat pump work, captured around the clock.
No heat at 2 AM. Where are you?
When a homeowner searches “furnace repair near me,” there are five places to win: Local Service Ads, the map pack, paid ads, organic, and reviews. Most HVAC companies show up in one, sometimes. The system is built to take all five.
What we actually do for HVAC companies.
Not a menu of add-ons. One system where every piece feeds the next: the ads bring the calls, the website books them, the reviews close the doubters, and the dashboard proves the math.
Google Ads & Local Service Ads for HVAC
Granular campaigns split by service line: AC repair, furnace repair, installs, maintenance, and emergency, each with its own budget, ads, and negatives, so a $99 tune-up click never spends your $12,000 install budget. Local Service Ads fully managed, including the dispute game on junk leads. Budgets shift with the season instead of burning evenly through months when nobody is buying. Weekly audits on every account, with a senior strategist approving every change.
Local SEO & Google Business Profile
The map pack is where homeowners actually look, and your Google Business Profile is the storefront. We manage categories, photos, posts, and Q&A, build city and service pages that rank in every town you serve, and publish content that answers the questions your customers actually type: what a new furnace costs, whether to repair or replace, why the AC is freezing up. That is how you show up before the emergency, not just during it.
HVAC websites that book jobs
Fast, mobile-first, and built around one goal: turning a hot, uncomfortable homeowner into a booked call in under a minute. Click-to-call everywhere, financing front and center for installs, real reviews on every page, and service pages for every line you run. You own the site outright from day one.
Reviews & reputation
The contractor with 300 reviews beats the contractor with 30, even when the work is identical. We build the ask into your workflow so reviews come in every week, respond to every one, and put your rating to work across the site, the ads, and the map listing.
Want next season loaded before it arrives?
Tell us your service lines and your market. We audit your campaigns, mock up your new site, and hand you the plan built around your busy seasons. Free, and yours to keep either way.
No obligation, no pushy sales call. Month to month if you start.
You have tried marketing before. Here is what was missing.
Most HVAC contractors who call us are not new to marketing. They have been through the big-box agency that put them in a template, the freelancer who disappeared in July, and the “guaranteed leads” company that sold the same lead to three competitors. What was missing was never effort. It was a system, and someone accountable for the whole thing.
That is the difference here: one team owns the ads, the website, the reviews, and the reporting, so nothing falls between vendors and nobody blames anybody. You get a live dashboard instead of a monthly PDF, a real human who answers texts, and a month-to-month deal that makes us earn it every 30 days.
Four camps from first call to market leader.
The growth plan
We audit your market, your current campaigns, and the competitors taking your calls, then mock up your new website and hand you a plan built around your service lines and your busy seasons. All before you pay us a dollar.
Launch month
Website, campaigns, Local Service Ads, call tracking, and your live dashboard, all running inside 30 days. If cooling season is coming, we build for it. If it is heating season already, we do not waste a week of it.
Daily optimization
The account is worked around the clock: pausing what wastes money, scaling what books jobs, and drafting content for the questions your customers are asking this month. A senior strategist signs off on every change.
Compound
Budgets follow the calendar, the review count climbs, the city pages stack up, and every month the system gets harder for a competitor to copy. You watch all of it happen live on the dashboard.
Every season, on the record.
Budgets move with the calendar, and the dashboard shows what each shift produced so next year starts from evidence.
What this costs, on the page.
Almost nobody in this category publishes pricing. We do, because you should know what the marketing costs before the first sales call, not after the third.
| The four plans | Trailhead | Compass | Timberline | Polaris |
|---|---|---|---|---|
| Monthly price | $1,750 | $3,250 | $4,995 | $9,500 |
| Built for | Solo · under $1.25M | Established · $1.25M to $6M | Growth mode · $6M to $12M | Multi-market · $12M+ |
| Google Ads | Search | Full management | Aggressive, weekly tuning | Premium budgets |
| Google LSA | Setup + monitoring | Managed + disputes | Full management | Full management |
| Local SEO + content | Foundational + 2 blogs/mo | Monthly program | Multi-market + 6 blogs/mo | Multi-market |
| Setup fee | $0 | $0 | $0 | $0 |
| Contract | Month to month | Month to month | Month to month | Month to month |
These are the same published prices as our pricing page, because there is only one price list. $0 setup, month to month, and you own everything we build.
What we would not do for an HVAC company.
What an agency refuses tells you more than another promise would. Two things we will not do with an HVAC account, on the record.
Quote you an ad budget before seeing your market
Anyone who quotes a number before looking at your market is guessing. Click costs vary too much by city and service line for a one-size answer, so the budget gets sized in the free growth plan from real local data: what clicks cost in your area, for your services, right now.
Let one campaign spend across every service line
A $99 tune-up click should never spend your $12,000 install budget. Campaigns run split by service line, each with its own budget, ads, and negatives, because blended campaigns always drift toward the cheap, easy clicks and starve the work that pays.
Real HVAC campaigns. On the record.
HVAC websites we would put our own name on.
Contractors who switched.
“Josh provided insightful marketing advice that truly resonated with my business goals. His depth of knowledge is impressive, and he quickly identified key areas for improvement.”
“Josh is highly intelligent, professional, and passionate about what he does. He explains technical problems in a way that’s easy to understand and responds to emails and calls immediately. Highly recommend!”
“Bear North has been amazing for website support. When something went wrong beyond my expertise with tight deadlines, they pulled through quickly to resolve the issues. Their responsiveness gives us peace of mind.”
“Your busy season should not depend on the weather cooperating. That is the whole job.”
Month to month, always.
You own the site, the accounts, the content, and the data. If we stop earning it, you leave with everything.
See the plansWhere to go next
HVAC SEO
Ranking before the cold snap: emergency, replacement and brand pages, and the map pack.
HVAC websites
A site built for no-heat calls at night and replacement buyers comparing quotes.
Google Ads for HVAC
Campaigns split by emergency, repair and replacement so the budget follows the margin.
What it costs
Plans and real ranges, published rather than quoted on request.
The questions HVAC owners actually ask.
Q.01How fast do HVAC ads start producing calls?
Paid search and LSA can produce calls in the first week they run. The compounding parts, SEO, reviews, and the map pack, build over months. That is why we run both: ads carry the front end while the organic engine gets stronger underneath it.
Q.02What ad budget does an HVAC company need?
It depends on your market and how aggressive your competitors are, and anyone who quotes you a number before looking at your market is guessing. In the free growth plan we size it from real local data: what clicks cost in your area, for your services, right now.
Q.03Can you handle the seasonal swings?
That is most of the job. Budgets and campaigns shift by season: tune-ups and memberships in the shoulders, emergency capacity in the peaks, installs in the decision windows. The goal is a schedule that never depends on the weather cooperating.
Q.04Do I keep my ad accounts and website if I leave?
Yes. Everything is built in accounts you own: the website, the ad accounts, the Business Profile, the data. Month-to-month, no hostages, and offboarding help if you ever go.
Q.05Do you replace my current marketing or work alongside it?
Either. Plenty of clients start with one piece, usually ads or the website, while something else is under contract elsewhere. The audit will tell you honestly what to keep, what to fix, and what to stop paying for.
Your busy season, on purpose.
Get your free growth plan.
A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.