One Agency. Every Trade. Real Growth.

Marketing Built for the Trades.

  • We Help Home Services Companies Get More Calls, More Jobs, and More Revenue
  • Trusted by Home Service Companies Nationwide
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Trusted by National Home Service Companies

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Home Services — Phone Leads

Running Multiple Trades Means Multiple Marketing Challenges.

You operate across HVAC, plumbing, electrical, or some combination — and each trade has its own search behavior, seasonality, and competitive landscape. Most agencies treat you like a single-service company with a bigger budget. That is a mistake.

A homeowner searching for "AC repair" in July behaves nothing like someone searching for "water heater installation" in January. The keywords, the urgency, the ad copy, and the landing pages all need to be different. Running one generic campaign for a multi-trade company is like running one ad for a restaurant that serves Italian, Mexican, and sushi — nobody clicks because nobody knows what you actually do.

We build marketing systems for multi-trade home service companies by treating each service line as its own business unit with dedicated campaigns, landing pages, and tracking. Then we connect them through cross-selling and remarketing so the customer who called for AC repair sees your plumbing offer six months later.

You’ve Tried Agencies Before. They Didn’t Get It.

You hired an agency that promised leads for your home service, plumbing, and electrical crews. What you got was a monthly report full of impressions and clicks that never turned into booked jobs.
We understand the home services business inside and out.
OUR APPROACH

One System. Every Channel. More Booked Jobs.

Most home services marketing agencies sell you individual services — a little SEO here, some ads there, maybe a website redesign. None of it connects. None of it compounds.
We don't sell services. We build a marketing system for your entire operation.

The Problem with Tactics

When you buy marketing piece by piece, your plumbing ads compete with your home service campaigns for budget. Your website does not reflect the full range of services you offer. Each trade operates in a silo.

The Power of a System

When every channel connects, your home service pages drive SEO authority to your plumbing pages. Your roofing reviews boost your electrical credibility. One system feeds every crew on your roster.

Our Core Home Service Marketing Offerings

We design fast, mobile-friendly sites that showcase every service line your company offers — built to convert visitors into booked appointments across all your trades.

Website Design and Development

Website Design and Development

We design fast, mobile-friendly sites that showcase every service line your company offers — built to convert visitors into booked appointments across all your trades.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

We build local SEO strategies that rank your company for every service and city you cover, helping homeowners find you before they find a single-trade competitor.

Google Ads & PPC Advertising

Google Ads & PPC Advertising

We manage Google Ads campaigns segmented by trade — home service, plumbing, electrical, roofing — so every dollar targets the right homeowner at the right time.

Home Services Growth Plans

Home Services Growth Plans

From custom websites to automated lead funnels and performance dashboards, our full-service plans are designed to scale multi-trade home service businesses predictably.

Home Services Digital Marketing Services That Drive Revenue

Everything your home services company needs to generate leads across every trade, book more jobs, and grow — managed by one team that understands multi-trade operations. Explore our Home Services SEO, Home Services PPC, Home Services website design, and Home Services Local Service Ads services.

Google Ads and PPC Management

We build Google Ads campaigns for each trade you offer — separate campaigns for HVAC, plumbing, electrical, and any other service lines. Each campaign targets homeowners actively searching for that specific service, with bids optimized for booked jobs, not just clicks.

Local SEO and Google Business Profile

We optimize your Google Business Profile for every service category and build location pages that rank across all the cities your crews serve. One profile, every trade, maximum visibility.

Home Services Website Design

Your website needs to serve multiple audiences — the homeowner who needs a furnace and the one who needs a new roof. We build sites with clear service paths that route each visitor to the right page and the right call to action.

Reputation Management

Homeowners check reviews before calling any contractor. We automate review requests after every completed job across all your trades, building a review profile that reflects the full breadth of your company.

Email Marketing and Lead Nurturing

Cross-sell your existing customer base. The homeowner who called for AC repair last summer is a prime candidate for a furnace tune-up this fall. We automate seasonal campaigns that keep every division top of mind.

Conversion Rate Optimization

We test headlines, CTAs, and page layouts across each service line to maximize the percentage of visitors who pick up the phone. Small improvements compound across multiple trades for outsized results.

Why Choose Bear North as Your Home Services Marketing Agency

We Understand Multi-Trade Operations

We know that home service peaks in summer, plumbing emergencies spike in winter, and roofing demand follows storm season. We build marketing calendars that match the natural rhythm of each trade so your budget works harder year-round.
Get My Free Growth Plan

Proven Systems, Not Guesswork

You do not need five vendors for five trades. You need one system that drives leads to every crew. Our growth plans combine Google Ads, local SEO, reputation management, and CRO into one coordinated engine.
See Our Approach

Transparent Reporting and ROI Tracking

See exactly how each trade performs. Our dashboard breaks down leads, cost per lead, and booked jobs by service line so you know which divisions are growing and which need attention.
See a Sample Dashboard

No Long-Term Contracts, Just Results

We earn your business every month. No locked-in contracts, no layers of account managers. Your dedicated strategist knows your company, your trades, and your goals.
Schedule a Strategy Call
Bear North Digital

Here's How to Get Started

The Home Services Marketing Agency That Brings in More Jobs.

Request Your Free Home Services Growth Plan

We audit your site, ads, and SEO across every trade you offer — and uncover missed opportunities.

Talk with a Home Services Marketing Expert

We hop on a quick strategy call to break down our findings and propose a growth plan tailored to your multi-trade operation.

Build and Scale

Once we launch your new lead system, we keep refining and improving it to deliver compounding results across every service line.
YOUR PATH TO MORE BOOKED JOBS

How We Keep Your Crews Booked Solid

No guesswork. No single campaign stretched across five trades. We launch your multi-service marketing system fast, build dedicated funnels per trade, and optimize monthly based on which services and seasons are driving the most booked jobs across your entire operation.
01

Audit

We audit your website, Google Business Profile, ad accounts, rankings, reviews, and local competition across every trade. You get a written report with clear priorities.
02

Build

We build your website, Google Ads campaigns segmented by trade, local SEO, reputation management, and automated follow-up. Call tracking goes live so every lead is attributed.
03

Grow

Every month, we analyze performance by service line, cut what is not working, and scale what is. Your dedicated strategist meets with you to review results and adjust the plan.

WHO WE'RE NOT A FIT FOR

We are not the cheapest option, and we are proud of that. We deliver results, not quick fixes. You are probably not a good fit if:
  • You want the cheapest marketing you can find
  • You are not ready to invest at least a level that matches your revenue and goals across your trades
  • You expect leads in the first 48 hours without ads
  • You want to micromanage every keyword and bid for every trade
  • You have already decided marketing does not work for home services
No hard feelings. We’re just not the right agency for everyone.

WHO WE ARE A PERFECT FIT FOR

We are a great fit if:
  • You run multiple trades and want one team managing all of them
  • You have been burned by an agency that did not understand your business
  • You want real accountability — leads by trade, not vanity metrics
  • You are doing $1M+ in annual revenue and ready to grow
  • You are ready to invest in a system that compounds over time
If that sounds like you, let’s talk.

Compass

Ideal for $1-2M Businesses
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  • Custom Website
  • Starter SEO
  • Starter Google Maps SEO
  • Google Ad Management
  • Google LSA Management
  • Reputation Management
  • Lead Tracking & Reporting

Timberline

$2-7.5M: Growth Mode
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  • Custom Website (40+ pages)
  • Full-Service SEO
  • Content (10k+ words/mo)
  • Backlinks and Technical SEO
  • Google Maps SEO
  • Google Ads Management
  • Google LSA Management
  • Lead Tracking & Reporting
  • Email & SMS Automations
  • Boosted Reputation Management
  • Lead Tracking, Revenue Attribution & Reporting and Quarterly Strategy

Polaris

$7.5M & Beyond: Dominate Mode
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  • Custom Website (75+ pages)
  • Multi-Market SEO
  • More Content
  • More Backlinks, Technical Opt.
  • Multi-Market MapBoost.Al (Google Maps) SEO
  • Google Ads Management
  • Google LSA Management
  • Lead Tracking & Reporting
  • Email & SMS Automations
  • Boosted Reputation Management
  • Lead Tracking, Revenue Attribution & Reporting and Monthly Strategy

Ready to Grow with Bear North?

We know what's at stake. You've seen the promises, and you've seen the agencies that under-deliver.
Your free strategy session is a quick, no-pressure chat to explore your unique goals and map out a custom growth plan. Let's make sure our approach is the perfect fit for you.

What if your marketing partner actually…

  • Had 10+ years of proven experience scaling home service companies?

  • Only focused on activities that drive leads, revenue, and growth—not vanity metrics?

  • Scaled your marketing like a partner, not a vendor?
  • Didn’t lock you into a long-term, one-sided contract?

  • Was crystal clear from the start that you own your website, accounts, and data; not them?

  • Backed every strategy with transparent reporting so you knew exactly what was working?

  • Cared about long-term growth just as much as quick wins?

  • Made marketing simple, so you could focus on running your business?

That’s what Bear North Digital does. Let’s build your blueprint for unstoppable growth. Get on the books for your Growth Expedition session where we’ll dive deep into your business, or request pricing now. 

Home Services Marketing Frequently Asked Questions

Our plans scale to a level that matches your revenue and goals for home service companies doing $1-2M in annual revenue. The investment scales with the number of trades and service areas you want to target. We build custom plans based on your goals and competitive landscape.

Absolutely. That is our specialty. We build segmented campaigns for each trade — home service, plumbing, electrical, roofing — while maintaining a unified brand presence. Each division gets its own keyword strategy and ad budget.

We understand multi-trade operations. Most agencies treat your plumbing division the same as your home service division. We build separate strategies for each trade while connecting them into one system that drives authority and leads across your entire company.

Google Ads can produce leads within the first week of launch. Local SEO improvements typically show within 60-90 days. Most clients see measurable growth across multiple trades within the first 90 days of working with us.

Absolutely. Each trade you offer has its own seasonal peak — HVAC ramps up in summer and winter, plumbing stays steady year-round, and electrical spikes during renovation season. We build seasonal campaign calendars that shift budget and messaging across your service lines so you are never marketing the wrong service at the wrong time.

Yes. We automate review requests after every job regardless of trade. Your review profile reflects the full breadth of services you offer, building trust with homeowners who need any type of work done.

Yes. We serve home service contractors across the United States. Digital marketing is managed remotely — what matters is that we understand your industry and your local market.

We will start with what you have and build a scalable system that grows with you. When you add a new trade, we plug it into the existing marketing infrastructure so you hit the ground running.

Book an Intro Call

30 minutes. No pitch. We will review your current marketing across every trade, show you where the gaps are, and tell you honestly whether we can help you grow.
SCHEDULE YOUR FREE STRATEGY CALL
Building your digital presence. Driving your growth.