Electrical contractor marketing
The electrical marketing agency that powers your growth.
Bear North Digital is an electrical marketing agency. We run Google Ads, local SEO and the website for electricians and electrical contractors, on one flat monthly plan with no setup fee and no long-term contract. Service calls, panel upgrades, generators and EV chargers are each a different buyer, and the system is built to win all of them.
4.9 on Google30+ verified reviews
Every season puts a different load on the panel.
Electrical demand is steady, but the mix swings hard through the year. Campaigns and content shift with it so the profitable work always has budget behind it.
EV chargers & remodels
The EV wave changed the trade: charger installs plus remodel rough-ins are high-ticket, high-intent, and growing every year.
Panel loads & AC circuits
Service upgrades, added circuits, and the load calculations that come with every new AC and heat pump in the market.
Generators & storm prep
Whole-home generator season, sold on the memory of the last outage and closed before the first snow.
Lighting & outage calls
Emergency outage work, lighting projects, and the indoor jobs that keep crews busy through the cold.
Outage or install, both start here.
An electrical search splits two ways: the panicked outage call that goes to whoever appears first, and the researched generator or EV install that gets shopped for a week. Five positions win both: Local Service Ads, the map pack, paid ads, organic, and reviews. Licensed, local, and reviewed beats cheap every time, but only if the homeowner can find you.
What we actually do for electrical contractors.
The trade is evolving fast, and the marketing has to keep up with where the money is moving.
Google Ads & Local Service Ads
Campaigns split by job type so a $150 outlet call never spends the generator budget. EV charger and panel-upgrade campaigns get their own budgets because the ticket justifies it, LSA runs managed daily with disputes on junk leads, and after-hours campaigns capture the outage calls your competitors send to voicemail.
Local SEO built for the new work
The EV wave created search demand that barely existed five years ago, and most electricians have no page for it. We build service pages for chargers, panel upgrades, generators, and rewires, plus city pages for every town you serve, and content answering what it costs and what the permit process looks like.
A site that proves you are licensed
Trust is the whole sale in electrical: license and insurance up front, real reviews, clear service lines, and a fast path to a call. Financing where the ticket is big, click-to-call in the first screen, and speed on mobile where the outage search happens.
Reviews & reputation
Homeowners let electricians into their house and their panel. Depth and recency of reviews decide who gets that call, so we systematize the ask, respond to every review, and put the rating everywhere the decision gets made.
Want the profitable work finding you first?
Tell us your job mix. We audit where the generator, panel, and EV work in your market is going instead of to you, mock up your new site, and map the plan. Free either way.
No obligation, no pushy sales call. Month to month if you start.
Your marketing is short-circuiting. Time for a rewire.
Most electrical contractors we talk to are getting plenty of $180 service calls and almost none of the $12,000 generator and EV work, because their marketing never separated the two. Same ads, same page, same budget, and the cheap work wins by volume every time.
The fix is structural: split the campaigns, build the pages the high-ticket buyer is actually searching for, and track it all to booked revenue instead of raw lead count. One team owns it, the dashboard shows it, and the deal stays month to month.
Four camps from first call to the profitable job mix.
The growth plan
We audit your market and your job mix, find where the profitable work is going instead of to you, and mock up your new site. Free, before you commit.
Launch month
Site, split campaigns, call tracking, and your live dashboard live inside 30 days, with the high-ticket service pages built first.
Daily optimization
The account is worked daily, protecting the generator and EV budgets from cheap-call drift and building content for what your market searches.
Compound
Rankings stack on the new service lines, reviews deepen, and the job mix shifts toward the work that actually pays. Everything compounds in accounts you own.
Every job type, tracked separately.
Service calls and generator installs report on their own lines, so the cheap work can never quietly eat the profitable budget.
What this costs, on the page.
Licensed work runs on straight quotes, so here is ours: three published tiers, no mystery retainer, no surprise line items.
| The four plans | Trailhead | Compass | Timberline | Polaris |
|---|---|---|---|---|
| Monthly price | $1,750 | $3,250 | $4,995 | $9,500 |
| Built for | Solo · under $1.25M | Established · $1.25M to $6M | Growth mode · $6M to $12M | Multi-market · $12M+ |
| Google Ads | Search | Full management | Aggressive, weekly tuning | Premium budgets |
| Google LSA | Setup + monitoring | Managed + disputes | Full management | Full management |
| Local SEO + content | Foundational + 2 blogs/mo | Monthly program | Multi-market + 6 blogs/mo | Multi-market |
| Setup fee | $0 | $0 | $0 | $0 |
| Contract | Month to month | Month to month | Month to month | Month to month |
These are the same published prices as our pricing page, because there is only one price list. $0 setup, month to month, and you own everything we build.
What we would not do for an electrical contractor.
What an agency refuses tells you more than another promise would. Two things we will not do with an electrical account, on the record.
Imply a certification you do not hold
Your license and insurance go where homeowners actually look, and every trust claim gets verified before it goes on a page. We will not stretch a manufacturer badge, a certification, or a service claim to win a click, full stop.
Run outage calls and installs through one campaign
A $150 outlet call and a whole-home generator are different buyers with different searches, and mixing them means bidding optimizes against an average that describes neither. Each job type gets its own campaign, budget, and negatives, so the cheap calls can never quietly eat the profitable budget.
Electrical sites we put our own name on.
Plate I · Schroeder Electric · electrical
Live client builds, captured 2026-08-27. Trades and markets named; a build from another trade shows the standard, not your forecast.
Licensed work, honest reviews.
“Josh is highly intelligent, professional, and passionate about what he does. He explains technical problems in a way that’s easy to understand and responds to emails and calls immediately. Highly recommend!”
“Josh is extremely knowledgeable and helpful. Great quality website and always quick to respond when I have questions. Highly recommend Bear North Digital!”
“From the initial consultation to the final launch, their team was professional, creative, and truly attentive to our needs. They delivered a website that is visually stunning, user-friendly, and optimized for performance.”
“We put your license and insurance where homeowners actually look, and we never imply a certification you do not hold.”
Month to month, no hostages.
Site, ad accounts, Business Profile, and data all in your name. Clean offboarding if you ever go.
See the plansWhere to go next
Electrician SEO
Four buyers, four kinds of page: emergency, service, upgrades and EV chargers.
Electrician websites
A site that sorts the panel upgrade from the outlet swap before the phone rings.
Google Ads for electricians
Campaigns that keep low-value calls from eating the budget for licensed work.
What it costs
Plans and real ranges, published rather than quoted on request.
The questions electricians actually ask.
Q.01Can you get me more high-ticket work instead of service calls?
That is usually the whole assignment. Separate campaigns, dedicated pages, and budget protection for generators, panels, and EV installs, so the cheap calls stop cannibalizing the profitable ones. Service work keeps running; it just stops eating everything.
Q.02Is EV charger work actually worth marketing?
In most markets, yes, and it is still underserved: demand is growing and almost nobody has a real page for it. It is one of the clearest openings left in the trade, which is exactly why we build for it early.
Q.03What about after-hours outage calls?
Emergency campaigns run around the clock with click-to-call, and if you use an answering service or on-call rotation we route tracking so every after-hours call is measured and attributed.
Q.04How do you handle licensing in the ads?
We put your license and insurance where homeowners look, and we never imply certifications you do not hold. Trust claims get verified before they go on a page, full stop.
Q.05Do I own the site and the ad accounts?
Yes. Everything is built in your name: site, content, ad accounts, Business Profile, data. Month to month, no hostages, clean offboarding.
Q.06We do commercial and residential. Does that work?
Yes. They get separate pages, separate campaigns, and separate tracking, because commercial buyers search differently and deserve their own path instead of a residential page with a paragraph bolted on.
Win the work that pays.
Get your free growth plan.
A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.