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Bear North Digital · Case Study
Hacks Plumbing & Drain
Plumbing & Drain San Diego County, CA Ads / LSA / SEO
805
leads in 6 months (631 calls + 151 forms)
0 to 255K
organic search impressions in a year
$102
per booked lead on the top campaigns
/ The challenge
Hacks Plumbing & Drain had the crews and the trucks, but not the online presence to keep them busy. Organically they were invisible, with zero search impressions, and their ad budget was being spent on the wrong searches: campaigns built around plumber jargon like 'hydro jetting' that homeowners never actually type.
/ What we did
Built a full lead engine: Google Ads, Google Local Services Ads, local SEO, and a real website, with every call and form tracked so we know exactly what is working.
Audited the ad spend against real search terms and found a campaign burning budget on industry jargon and DIY/equipment shoppers ('hydro jetting', 'rent a hydrojet'). We paused it and moved the money to the campaigns actually booking jobs: leak detection and water heaters.
Rebuilt the keyword strategy around how homeowners really search: clogged drain, drain cleaning near me, water heater repair.
Grew organic search from literal zero, so leads keep coming in even when the ads are off.
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