The challenge
Advantage Air does plumbing, heating, and cooling across the Twin Ports, and wanted a digital presence that actually generated leads, not just looked good.
What we did
A conversion-first website
Built a new, conversion focused website loaded with trust factors to turn visitors into customers.
SEO tuned to the trades
Ran an aggressive SEO strategy tailored to the plumbing and HVAC industry.
Google Ads and LSA on top
Launched targeted Google Ads and Local Services Ads to maximize visibility.
Automation under the phones
Layered in automation to keep customer follow up consistent and efficient.
What happened
Over six months the combined engine produced 2,491 leads, counting tracked calls and form submissions, alongside a 43 percent year over year lift in organic search clicks.
Why the four pieces ran together
Most contractors buy these one at a time, and there is a reason for that: each one is easier to justify on its own. The trouble is that they fail on their own too. A site that converts well still needs someone to arrive on it. Search brings people who are already looking, but not the ones who need the job done this afternoon. Paid reaches those people immediately and stops the moment the budget does. Local Service Ads sit above everything in the map area and answer to Google review signals rather than to bid alone.
Run separately, each one carries the whole weight and each one looks disappointing. Run together, the site converts what search and paid deliver, and the automation makes sure a lead that came in at seven in the evening still gets a reply. That is what the 2,491 figure is measuring: the whole engine over six months, not one channel taking credit for the others.
The four pieces above are our standing HVAC programs: HVAC websites, HVAC SEO, Google Ads for HVAC, and the full HVAC system.
What we would check before promising you the same
Numbers from someone else’s market are a starting point for a conversation, not a forecast. Advantage Air works a specific two state metro across Minnesota and Wisconsin, with its own seasonality, its own competitor set and its own search volume. Before quoting anything we would look at three things: whether your current site converts the traffic it already gets, what your service radius actually supports in search volume, and whether your Google profile can carry Local Service Ads yet.
If the site cannot convert, more traffic is the most expensive mistake available. If the volume is not there, paid is the honest answer for a while. We would rather tell you that early than sell you a plan that needs a bigger market than you have.