Field guide · growth for the trades 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital

Bong Center

Rebuilt in two to three weeks.

The Richard I. Bong Veterans Historical Center, a client since 2018, after a DIY site builder wrecked their website.

7,509organic clicks in the last 6 months
+16%organic clicks, year over year
2-3 wkfull rebuild after their DIY site broke

Source: Google Search Console on the client’s own property.

The challenge

The Bong Center (Richard I. Bong Veterans Historical Center) has been a client since 2018, but a move to a DIY website builder wrecked their site: broken functionality, poor performance, and lost SEO. They needed it fixed fast.

bongcenter.org homepage as captured on 2026-08-27
The live site at bongcenter.org, captured August 27, 2026.

What we did

01

A fast, clean WordPress rebuild

Rebuilt the site on WordPress in a tight 2-3 week window, with clean, reliable functionality.

02

The store brought back online

Re-established their eCommerce store and synced inventory with their point-of-sale system.

03

Inventory synced to the register

Ran SEO recovery to win back the rankings and visibility they had lost.

04

The lost SEO recovered

Met in person regularly to keep the rebuild aligned with the center’s mission of serving the veteran community.

The programs behind this study: website design and build and SEO and content.

What happened

The rebuilt site earned 7,509 organic clicks over the last six months, and clicks are up 16 percent year over year. The store sells again, the inventory matches the point of sale, and a museum that depends on visitors and donations stopped losing both to a website that did not work.

What we would check before promising you the same

The two-to-three-week timeline was possible because we had been the Bong Center’s partner since 2018 and knew the site, the store, and the stakes before the emergency started. A rescue for an organization we have never met starts with discovery, and discovery takes time the emergency does not want to give.

Before quoting a rescue we would check what actually broke, what content and SEO equity is recoverable, and whether the platform you are fleeing is holding anything hostage. Then you get a real timeline, not a brave one.

More work like this

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Solon Springs Concrete

Search impressions up 53 percent year over year.

02

CORE Advantage

Organic clicks up 25 percent year over year.

03

SGI Auto Glass

314 organic clicks in the last six months.

How the work ran

A two-to-three-week rescue, possible because we had been their partner since 2018 and knew the site before the emergency did.

What contractors ask about this one

Q.01How was two to three weeks possible?

Because we had been the Bong Center’s partner since 2018 and knew the site, the store, and the stakes before the emergency started. Familiarity is what a rescue timeline is actually made of.

Q.02Could you rescue a site you have never seen?

Yes, but it starts with discovery, and discovery takes time the emergency does not want to give. We would check what actually broke and what has to come back first before promising a date.

Q.03What broke?

A DIY-builder site failed and took the online store and the search rankings down with it. The rebuild brought the store back online, synced inventory to the register, and recovered the lost SEO.

Q.04Where do the numbers come from?

Search visibility and organic clicks come from Google Search Console on the client’s own property: 7,509 organic clicks over the last six months, and clicks up 16 percent year over year.

Before you spend a dollar

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