Josh Kimmes
Josh founded Bear North Digital in Superior, Wisconsin, and runs it. He works with home service contractors on the whole picture: what the ads spend, what the site does with the click, and whether the phone actually rings. Most of what is written here started as an answer to a contractor's question.
Google Ads for HVAC Companies: Budget, Bidding, and ROI Benchmarks
Your competitors are already bidding on “AC repair near me.” Right now, while you’re reading this, someone in your service area is typing that exact phrase…
Contractor marketingWhy Your Contractor Website Isn’t Converting (And 7 Fixes You Can Make This Week)
You’re getting traffic. Google Analytics proves it. People are landing on your site. But the phone isn’t ringing. The contact forms are collecting dust. Your inbox…
Contractor marketingLocal Service Ads for Plumbers: Setup Guide, Costs, and What to Expect
If you’ve searched Google for “plumber near me” lately, you’ve seen them. Those ads sitting at the very top of the page: above the regular paid…
HVAC marketingHVAC Marketing Strategies That Actually Drive Revenue (Not Just Leads)
You’ve heard it before. “We generated 200 leads for you this month!” And then you look at your books and wonder where the money went. Every…
Contractor marketingHow Much Should a Contractor Spend on Digital Marketing in 2026?
It’s the number one question we hear from contractors: “What should I actually be spending on marketing?” Here’s the no-fluff answer. If you’re a contractor doing…
Contractor marketingThe Complete Guide to Google Business Profile Optimization for Home Service Contractors
76% of people who search for a local business on their phone visit or contact that business within 24 hours. That’s not a typo. Three out…
Contractor marketingHow AI Search Is Changing the Game for HVAC Contractors (And What to Do About It)
Picture this. A homeowner’s furnace dies at 9 PM on a Tuesday in January. Instead of opening Google and scrolling through ads, they pull up ChatGPT…
Contractor marketing10 Features Top HVAC Website Design Companies Always Include on Websites
Cooling Down the Complexity: Why Every HVAC Business Needs a Streamlined Website In the heat of competition, HVAC companies need more than just skilled technicians and…
Contractor marketingCreating High‑Converting Landing Pages for Plumbing Services
The Power of a Dedicated Landing Page When a homeowner’s toilet overflows or a water heater stops working, they head online to find help fast. If…
HVAC marketingTop Tips for PPC Advertising for HVAC Companies
Why PPC Matters for HVAC Businesses Referrals and word‑of‑mouth are excellent ways to grow your HVAC company, but they’re limited by your existing customer base. As…
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