Josh Kimmes
Josh founded Bear North Digital in Superior, Wisconsin, and runs it. He works with home service contractors on the whole picture: what the ads spend, what the site does with the click, and whether the phone actually rings. Most of what is written here started as an answer to a contractor's question.
Google Ads Impression Share for Contractors: What It Means and When to Raise It
Is low impression share costing you jobs? Before you work out how to increase impression share, check whether the searches you’re missing would have booked jobs…
Search marketingGarage Door Keywords: The High-Intent List Worth Paying For (and the Ones to Block)
The short version The garage door keywords worth paying for are typed by people with a broken door or a new one to buy, not people…
Contractor marketingHome Improvement Marketing: 7 Strategies to Fill Your Schedule in 2026
Most home improvement contractors are great at what they do, remodeling kitchens, finishing basements, building additions, but terrible at keeping their pipeline full. You finish one…
Contractor marketingAuto Glass Marketing: How to Get More Windshield Repair Leads Online
Most auto glass shops are bleeding money on marketing that doesn’t work, or worse, they’re not marketing at all and wondering why the phone isn’t ringing.…
Contractor marketingHow to Market a Garage Door Company: The Complete 2026 Guide
Most garage door companies are running their marketing the same way they did in 2019: maybe a basic website, a Google Business Profile they set up…
Contractor marketingHow to Choose a Home Services Marketing Agency (Without Getting Burned)
If you’ve been burned by a marketing agency before, you’re not alone. We hear some version of the same story every week: a contractor signed up,…
Contractor marketingThe Remodeling Contractor’s Guide to Ranking on Google in 2026
You’re not an emergency service. Nobody calls a remodeling contractor at 2 AM because their kitchen fell apart. That changes everything about how SEO works for…
Contractor marketingReputation Management for Contractors: How to Build a 5-Star Online Presence
Your reviews are your best sales team. They work 24/7, never call in sick, and close deals while you sleep. A homeowner searching “HVAC company near…
Contractor marketingGoogle Ads for HVAC Companies: Budget, Bidding, and ROI Benchmarks
Your competitors are already bidding on “AC repair near me.” Right now, while you’re reading this, someone in your service area is typing that exact phrase…
Contractor marketingWhy Your Contractor Website Isn’t Converting (And 7 Fixes You Can Make This Week)
You’re getting traffic. Google Analytics proves it. People are landing on your site. But the phone isn’t ringing. The contact forms are collecting dust. Your inbox…
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