The Growth Playbook for the Trades

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26 chapters, 7.4 hours. It remembers where you stopped, on this device.

1. Before you start

   1. Opening Credits1 min
   2. Dedication1 min
   3. How to Use This Book8 min

2. Part 1: The Foundation

   1. Ch 1Why Good Work Alone Won't Grow Your Business Anymore14 min
   2. Ch 2Your Market, Your Turf: How to Own Your Zip Code12 min
   3. Ch 3The Contractor Growth Flywheel: How Winners Build Momentum14 min
   4. Ch 4Pricing, Memberships, and the Money Game15 min

3. Part 2: Your Digital Storefront

   1. Ch 5Google Business Profile: Your New Front Door13 min
   2. Ch 6Reviews and Reputation: Your New Word-of-Mouth14 min
   3. Ch 7Local SEO Without the Geek Speak17 min
   4. Ch 8The Website Blueprint: Calls, Not Pretty Pictures16 min
   5. Ch 9The 24/7 Booking Machine: Forms, Chat, and Automation14 min
   6. Ch 10Content That Gets You Found (and Makes You the Expert)13 min
   7. Ch 11Video Marketing: The Fastest Way to Build Trust14 min

4. Part 3: Paid and Outbound

   1. Ch 12Local Services Ads: Your Fastest Path to the Top17 min
   2. Ch 13Google Search Ads: When to Spend, When to Save18 min
   3. Ch 14Social Media Ads for Contractors: Done Simple17 min
   4. Ch 15Email Marketing and Newsletters: The Channel Nobody Uses Right17 min
   5. Ch 16Direct Mail: The Secret Weapon Nobody Expects19 min

5. Part 4: Offline and Experience

   1. Ch 17Your Offline Brand and Community Marketing20 min
   2. Ch 18The Customer Experience: Phone to Front Door22 min
   3. Ch 19Follow-Up: How to Turn One Job Into Three18 min

6. Part 5: Systems and Scale

   1. Ch 20Tracking and the Metrics That Actually Matter27 min
   2. Ch 21Seasonal Marketing: Feast, Famine, and the Plan Between17 min
   3. Ch 22Scaling Your Marketing: From Solo Truck to $5M and Beyond23 min
   4. Ch 23AI and Technology for the Modern Contractor21 min

7. Part 6: The Playbook

   1. Ch 24The 90-Day Quick Start: Your First Wins12 min
   2. Ch 25Your 12-Month Marketing Plan: Map It Out, Make It Happen16 min
   3. Ch 26Now It's Your Turn: From Playbook to Action10 min

8. After the last chapter

   1. Acknowledgments1 min
   2. About the Author2 min
   3. Closing Credits1 min

Narrated in Josh’s voice using an AI voice clone made from his own recordings. The tables and charts from the book are read out in words; the worksheets are below.