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Harper Floors LLC is a flooring e-commerce business that opened just over a year ago. This company has a rich history in the flooring space and industry expertise that allows the team to provide high-quality flooring materials and solutions.
Harper Floors’ history with flooring dates back more than three generations. Members of the Harper Flooring team began their flooring journey as lumber manufacturers. Over 25 years ago, the team launched their first hardwood flooring company, which led to the opening of Harper Floors last year.
Harper Floors offers directly sourced flooring solutions through an e-commerce business model, allowing customers to receive high-quality flooring products without the retail markup. Customers can receive samples within two days of requesting them and ship their flooring materials directly to their homes
Harper Floors came to Bear North Digital in March of 2022 to revamp their digital marketing efforts. They knew they needed to implement SEO strategies and PPC ads to stay competitive with other e-commerce sites, as these measures are crucial in today’s retail environment. But they weren’t sure how.
Harper Floors came to Bear North Digital in March of 2022 to revamp their digital marketing efforts. They knew they needed to implement SEO strategies and PPC ads to stay competitive with other e-commerce sites, as these measures are crucial in today’s retail environment. But they weren’t sure how.
Harper Floors was right — they needed SEO and PPC to survive in a competitive online retail landscape.
Search engine optimization (SEO) is integral to a business’s online success. When a business only exists online, SEO efforts are even more crucial. Harper Floors had no chance of customers finding their site and placing orders without strategic, high-level SEO efforts in place.
And because so many online businesses already have PPC ad campaigns, Harper Floors needed ads just to stay in the mix with these other companies. But implementing engaging PPC ads that targeted the right audience was even more important to ensure that customers choose their company over competitors.
After sitting down with Harper Floors and discussing their goals for the digital marketing campaign, we got to work crafting a reliable SEO strategy. Even the best SEO efforts take a few months to produce results, so we wanted to get started immediately to deliver timely rankings for this e-commerce site.
We began performing keyword research to determine the best terms to help the site rank for. Then, we introduced written content, internal linking, and other strategies to increase search engine rankings for those terms
After sitting down with Harper Floors and discussing their goals for the digital marketing campaign, we got to work crafting a reliable SEO strategy. Even the best SEO efforts take a few months to produce results, so we wanted to get started immediately to deliver timely rankings for this e-commerce site.
We began performing keyword research to determine the best terms to help the site rank for. Then, we introduced written content, internal linking, and other strategies to increase search engine rankings for those terms.
We continually track the site’s performance for related keywords to determine the success of our SEO strategy. Then, we make adjustments as necessary to further optimize specific terms.
We continually track the site’s performance for related keywords to determine the success of our SEO strategy. Then, we make adjustments as necessary to further optimize specific terms.
Harper Floors already offers exceptional products, and we needed to make sure customers knew that. Our SEO and PPC ad strategies bring more potential customers to the Harper Floors website than ever before.
Once users reach the Harper Floors e-commerce site, they experience an easy-to-navigate layout, clean graphics, and smooth loading speeds, increasing the amount of time they spend browsing the site.
Our digital marketing strategies target users who have already shown an interest in the company’s premiere flooring solutions, producing more conversions and sales. With higher sales, Harper Floors has access to more capital to continue growing their business.
We know that a successful SEO strategy begins with optimizing on-page content. First, we took the time to sit down with the Harper Floors team to explain key components of search engine optimization. Then, we wrote high-value copy containing relevant keywords that could bring potential customers to the Harper Floors landing page. Within a few months, we had close to 20 keywords ranking within the first seven positions on Google.
Combining an organic marketing strategy with a paid one can produce the most valuable results for e-commerce businesses. Therefore, we implemented Google Ads to increase brand awareness and discovery. Between March 2022 and November 2022, Google Ads conversions increased by 2,700%.
E-commerce businesses must utilize effective paid search and display strategies to win search engine queries and show the right products to the right people. We implemented high-performing paid search strategies to help this e-commerce site compete with other flooring providers.
We’re thrilled Harper Floors has entrusted their marketing strategy to our team and that we could deliver valuable results in such a short amount of time. Harper Floors is now seeing more inquiries, sample requests, and orders than ever before — and more than the company could have imagined within their first year of business.
Our friend at Harper Floors said, “We would be lost if it wasn’t for Josh and his team.” We look forward to continuing our partnership with this innovative flooring company and supporting their continual success.
SEO and PPC are vital to any e-commerce business. If you need help getting your e-commerce site off the ground or boosting sales, we’d be happy to take a look. Contact us today to learn more!
