Bear North Digital is a team of experienced marketing experts dedicated to improving small online businesses through efficient ad campaigns and user-friendly webpage designs. We can help your Shopify marketplace reach its full potential at a fair and affordable price. If you want to take your small business to the next level, you need Shopify SEO services by Bear North Digital.
What Is SEO?Ā
Search engine optimization, better known as SEO, improves your websiteās ranking on various online search engines. Marketing experts utilize target keywords, meta descriptions, and other effective digital strategies to put your Shopify store in front of more customers. The higher your webpage ranks on the search engines, the more people see your store, improving your storeās organic traffic.Ā
However, many business owners donāt understand how to incorporate SEO into their Shopify marketplace. E-commerce SEO differs from website optimization, making it tricky to execute correctly. Site structure, product descriptions, and image placement play key roles in the e-commerce SEO process.Ā
Although e-commerce SEO isnāt always easy, it can significantly improve your Shopify storeās success.
7 Shopify SEO TipsĀ
1. Utilize Target Keywords
Implementing keywords into your Shopify webpage is one of the best ways to improve your search engine ranking. Keywords inform potential customers about your products while giving you more hits through search engines.Ā
Finding relevant keywords is easier than more people think. Start by creating a list of keywords applicable to your products. Examining the āPeople Also Askedā and āPeople Also Search Forā Google boxes will help you develop your list and uncover common terms people search for on search engines. You can also analyze Googleās autofill suggestions and research your competitors to further your list.Ā
Once you find a few relevant terms, run them through a keyword research program to learn which ones perform optimally. The program will also provide the keywordsā search frequency and competition ranking. There are several keyword research programs to choose from, allowing you to test different tools until you find one that works best for you.
2. Create Effective Meta Descriptions and Page Titles
Meta description and page titles play an essential role in the SEO process. They tell your customers as well as search engines about your Shopify store and the products you carry. If search engines understand your shop and merchandise, they will rank your webpage higher in relevant searches.Ā
Most search engines prefer page titles with 60 characters and 160-character meta descriptions. Itās also a good idea to add a few target keywords within your titles and meta descriptions to further enhance your ranking.Ā
Although creating strong meta descriptions and page titles with relevant keywords takes time, itās incredibly beneficial and will pay off in the long run.
3. Create an Organized Online Store
An organized online marketplace helps users navigate your store while informing search engines which pages to prioritize. Categorizing and subcategorizing items while linking them to other relevant products tells search engines what to emphasize, helping each page in the algorithm. Creating a site hierarchy will enhance your customersā experience and improve your search engine rankings.
4. Add Product Image Descriptions
A brief product description with relevant keywords doesnāt just give your customers a better understanding of your merchandiseāit will also make your shop more appealing to search engines. Integrating alt text and image descriptions significantly increases your SEO ranking while making your shop more professional and user-friendly.
5. Create a Blog
Search engines prefer websites and online marketplaces that frequently pump out new content. Creating a weekly blog about your store and merchandise adds more pages to your webpage, increasing your chances of appearing in search results. Blogs also provide vital Shopify backlink opportunities, enhancing your organic traffic.Ā
Try to create informative blogs targeting shoppers considering your products. Tell customers about your merchandiseās benefits to persuade them to commit to a purchase. Utilizing blogs will enhance your search engine rankings while making customers feel confident about your products.
6. Add Engaging Media and Videos to Your Shopify Store
Adding a few videos and a customer reviews page will do wonders for your search engine ranking. Many people prefer video descriptions to written texts and want to interact with your website. Giving customers a place to create reviews while adding a few videos of your products in action is a surefire way to increase web traffic and drive customers to your online marketplace.
7. Optimize Your Shopify Store for Mobile
With more people browsing online stores with mobile devices, creating a mobile-friendly interface is a must. Studies show that 44% of all e-commerce will occur on mobile devices by 2024. In fact, Shopify reported that 69% of Black Friday shoppers finalized their sales on a mobile device.Ā
Try creating a mobile-friendly theme by simplifying your shop design and diminishing distracting content. Adding a few large, eye-catching links and buttons will enhance mobile usersā experience.
Contact Bear North Digital for More Professional SEO and Marketing ServicesĀ
If you need professional website design services in Duluth, MN, contact Bear North Digital. Our team has the experience and expertise to handle all your digital marketing needs so you can get the most out of your online business. We will provide you with efficient Shopify SEO tips and advertising strategies to enhance your search engine ranking while driving more traffic to your webpage.Ā
Our digital marketing experts have helped countless Duluth business owners optimize their online stores, and we can do the same for you at a price you can afford.Ā
Contact Bear North Digital at (715) 319-4822 for first-class online marketing services in Duluth, MN. Call today!
