SEO Optimization for a Direct-To-Consumer Cabinet Company
When a prominent Direct-to-Consumer (DTC) Cabinet Company saw stagnation in their online growth, they turned to Bear North Digital to revitalize their digital footprint and sales.
Free Growth Plan
Client Overview
This DTC Cabinet Company, a leading name in modern cabinetry, had invested a significant amount in their online presence. However, despite having quality products and a user-friendly website, their organic traffic had plateaued. They had not undertaken any recent major changes like the re-platforming, but the competition in the DTC sector had grown exponentially. The challenge was to ensure their website not only stood out but also attracted and converted potential customers.
Challenge
Bear North Digital initiated an extensive audit of both the technical and content dimensions of the client’s website. The audit revealed several areas of improvement:
User Experience (UX) Gaps
Despite the site being user-friendly, the customer journey wasn't optimized for conversions.
Backlink Profile
The website had a limited number of authoritative backlinks.
Content Duplication
Multiple product pages had duplicated content, which hampered their SEO rankings.
Site Speed Issues
High-resolution images were slowing down page load times, especially on mobile.
To address these issues, Bear North Digital rolled out a multi-pronged strategy:
Content Revamp
Rewrote product descriptions and incorporated a blog section to offer interior design tips, cabinet care, and other relevant content.
UX Overhaul
Introduced clear Call-to-Actions (CTAs), streamlined the checkout process, and introduced an interactive cabinet visualizer tool.
Image Optimization
Compressed images without compromising quality and implemented lazy loading.
Technical Fixes
Addressed metadata discrepancies, improved site hierarchy, and implemented microdata to enhance search engine understanding.
Backlink Building
Initiated a strategic outreach to home improvement blogs and magazines, earning quality backlinks.
Results
Post the interventions, the DTC Cabinet Company started witnessing a positive uptrend in their organic traffic. Within three months, there was a noticeable 25% boost in organic traffic. By the six-month mark, sales conversions from organic traffic had surged by 40%. A year after implementing the changes, the company enjoyed an overall increase of over 60% in organic traffic, with revenue growth surpassing expectations.
This case underscores Bear North Digital’s commitment to understanding client challenges and tailoring solutions that not only address immediate issues but also foster long-term growth.