Elevating E-Commerce Through Strategic SEO


Bear North Digital was approached by a fledgling e-commerce store facing visibility issues, low site traffic, and consequently, diminished sales. The challenge was to enhance their digital presence, improve search engine rankings, and increase both traffic and sales.

Client Background

The client, a new entrant in the eco-friendly products market, aimed to reach a broad audience but struggled due to a lack of online visibility and a lack of understanding of e-commerce SEO fundamentals.


  • Amplify online visibility.
  • Boost the website’s search engine rankings.
  • Enhance site traffic.
  • Increase sales and revenue.


Bear North Digital created a multifaceted SEO and digital marketing strategy that included:

  • Comprehensive audit to identify and rectify existing issues.
  • On-page and off-page SEO optimization.
  • Extensive keyword research and integration in the site’s content.
  • Development of high-quality, SEO-friendly, and engaging content.
  • Optimizing local SEO to enhance visibility in local search results.
  • Strategic link-building to enhance site authority and rankings.


To address these issues, Bear North Digital rolled out a multi-pronged strategy:

  • Identified and fixed technical issues affecting site performance.
  • Improved site structure and loading speed.
  • Identified high-search-volume keywords relevant to the client’s products.
  • Integrated keywords into product descriptions, meta tags, and content.
  • Regularly published blog posts, guides, and product information, infused with relevant keywords and valuable information.
  • Corrected and standardized NAP information across platforms.
  • Encouraged and monitored customer reviews.
  • Established backlinks from reputable, high-authority websites related to eco-friendly products and lifestyle.


  • The client’s website moved from page 5 to page 1 on Google for several targeted keywords.
  • 320% increase in organic website traffic within four months.
  • Significant enhancement in online visibility, particularly in local search results.
  • 270% increase in sales, translating to a substantial revenue boost.

Client Feedback

The client expressed immense satisfaction with the results delivered by Bear North Digital, highlighting the clear and consistent communication, the team’s expertise, and the tangible results achieved.


Bear North Digital’s strategic and comprehensive approach to WooCommerce search engine optimization significantly elevated the client’s digital presence, leading to enhanced visibility, increased traffic, and a considerable surge in sales, underscoring the efficacy and impact of well-executed SEO strategies.