Accelerating Growth for an Action Sports Shopify Store

Client Overview

Don was a client at another digital marketing agency. However, that business closed up shop, leaving him questioning what his next move would be. He wanted a website that was engaging and appealing to his target audience.

Challenge

The primary challenge was to expand the store’s digital footprint beyond branded searches. With an initial baseline of only 100 clicks per month, the goal was to significantly increase organic traffic and establish the brand as a key player in the action sports market, thereby catching the eye of major retailers.

Solutions Implemented by Bear North

Bear North Digital implemented a strategic, multi-faceted approach:

SEO Optimization and Content Strategy

Conducted comprehensive keyword research to identify opportunities within the action sports market.
Optimized existing content and created new, engaging content focused on broader yet relevant keywords.
Improved technical SEO aspects to enhance website performance and user experience.

Market Positioning and Brand Visibility

Developed a robust digital marketing strategy to position the brand effectively in the action sports niche.
Leveraged social media and influencer partnerships to amplify brand presence and reach a wider audience.

Data-Driven PPC Campaigns

Launched targeted PPC campaigns to attract immediate traffic and capitalize on high-intent searches.
Continuously monitored and optimized ad performance for maximum impact.

Results

Over the 12-month collaboration, the results were substantial

Click Growth

The store experienced a meteoric rise in organic clicks, soaring from just 100 to an impressive 15,000 per month.

Market Presence

Enhanced SEO and targeted marketing efforts significantly increased the brand’s market presence.

Retailer Attraction

The heightened visibility and proven market appeal led to attention and interest from major retailers in the action sports industry.

In Conclusion

This case study exemplifies Bear North Digital’s capability to not only improve search engine visibility but also to strategically position a brand for broader market recognition. The client’s transformation from a niche player to a recognized name in the action sports arena underscores the effectiveness of a comprehensive digital marketing approach. This successful journey from 100 to 15,000 clicks per month is a testament to Bear North Digital’s expertise in driving growth and expanding market opportunities for its clients.