As an SEO agency for Shopify business, the team at Bear North Digital understands social media engagement, including on Instagram. You can increase your online store traffic with social interaction that produces value. Turn to us when you need Shopify Instagram marketing tips, and contact us for more information at 715-319-4822.
1. Use Calls-to-Action
A call-to-action is the most direct way to get interaction on Instagram. Whether you want someone to engage in a post, visit your Shopify website, or something else, asking for it gives followers direction and opens them up to further marketing.
Engaging in posts increases your Instagram account’s relevance. This engagement keeps your business at the forefront of followers’ feeds. You’ll appear as one of the first posts and accounts and look like an industry expert, helping your Shopify brand gain credibility.
2. Announce Products on Instagram
Using Instagram to announce products is a no-brainer for many companies. With Instagram’s photo and video-based content sharing, you can catch potential demographics’ attention and position yourself as the top seller or manufacturer of certain products.
You don’t just want to show your product to followers. Instead, make Instagram feeds shoppable. Your product announcement posts should include vital information and links that help followers understand your product’s purpose and spur your target audience to purchase or learn more about it.
3. Build Closer Relationships With Followers
Your Shopify Instagram feed is a top place to create stronger follower relationships. Whether you engage personally with followers’ messages, give secret product tips, or create Instagram live streams, it’s possible to appear professional while increasing follower connections.
Another top way to increase trust in a brand is to be transparent. Instagram allows this transparency when you share through video. Take your target audience and existing customers behind the scenes to give your brand a personal, human touch.
4. Start an Instagram Giveaway
People love free things and discounts. If your business can afford it, consider an Instagram contest or giveaway to attract people to your page, encourage them to share your Shopify Instagram feed, and more. Your brand will stay highly relevant and cause more user-generated content.
Creating specific stipulations for enrolling in a giveaway can help you encourage your target audience to register. Use your own product as a giveaway incentive or consider another in-demand, industry-relevant item. Just be sure to follow all rules and regulations surrounding online giveaways.
5. Use Instagram Stories
After the Stories feature helped Snapchat increase its popularity significantly, it eventually came to Instagram. Sharing stories on your Shopify Instagram feed gives brief insight or information into your product. Remember that only your account’s followers will see them.
Marketing tactics shouldn’t spam your target audience. With Stories, your targeted demographic doesn’t have to wade through your Instagram posts to get the most recent information.
6. Keep Your Profile Updated
Your Instagram posts don’t make it easy to access different websites. This difficulty can be especially challenging when you want potential customers to take action. Instead of using your Stories or posts to encourage potential customers to take a specific action, keep your profile updated with a link in your biography.
To implement your Shopify link, direct your target audience to specific products you sell and update the link in your bio as necessary. While your account posts stay clutter-free, you’ll still have an easily accessible link. This accessibility could lead to increased Shopify interactions.
7. Encourage Followers to Share
Being genuine, transparent, and up-to-date helps your Shopify Instagram feed gain visibility.
Followers should feel comfortable engaging with your posts. Your Shopify Instagram posts should provide followers value but also encourage them to comment, like, or share content with friends. Tagging other accounts can also increase your visibility.
Consider the people interested in your Shopify Instagram feed. How can you encourage them to share? Use calls-to-action, incentives, and tagging friends or family.
People want their loved ones to know about useful products. By positioning your products as suitable for specific demographics, your followers will think of other people who could use your Shopify store to meet their consumer needs.
8. Create Inspirational Posts
Positive, inspirational posts aren’t always typical on a Shopify Instagram feed. Because of this uncommonness, making these posts can be incredibly helpful. Building positive associations with your Shopify brand helps you stay noticeable among other brands.
It can be challenging to break through a saturated market, depending on your industry. Plus, you want to stand out among industry competitors. You can still provide value without appearing cheesy or ingenuine by creating inspirational Instagram posts that are eye-catching, colorful, and potentially educational.
9. Create Educational Video Content
Educational content is highly beneficial across any social media platform. An incredibly effective way to share with followers is through video. With Instagram Reels, you can post videos for longer than a minute.
Make followers’ Instagram feeds shoppable by creating video content that’s helpful and relevant to their needs. Whether you share about your Shopify business, teach them something about your products or brand, or discuss another topic, it’s vital to provide educational insight.
Increase Instagram and Shopify Engagement Today
If your business feeds on Shopify engagement, it’s essential to use social media marketing through Instagram to create brand visibility. Combining the tips mentioned above with social media SEO, backlinks, and more will increase your engagement.
Whether your business is new or you’ve had a Shopify store for years, you can count on the team at Bear North Digital to assist with your Shopify Instagram feed. Learn more about our marketing services for Shopify and get the marketing help you need from our professionals. Contact us by phone to discuss your Instagram and Shopify marketing goals at 715-319-4822.