Shopify is a powerful e-commerce platform that enables small business owners in several countries access to consumers and markets across the world. Shopify’s global reach and user-friendly interface mean that nearly everybody can use it to create a functional and easy-to-use interface for educating consumers, displaying products, and accepting payments.
Just because a business owner can open a Shopify account does not mean that their website will grow an audience, engage with consumers, or yield sales. As the following Shopify blog examples demonstrate, all websites are not created equal. The e-commerce websites that capture attention, generate inbound traffic, and translate page views into sales have qualities that set them apart.
The Bear North Digital marketing team hopes you will consider the following six Shopify blog examples as benchmarks for content strategy. Each example highlights the elements of a successful Shopify digital marketing campaign.
For more insights into website blog design, sign up for Shopify marketing by Bear North Digital.
What Makes a Shopify Blog Stand Out
The websites and blogs in this article serve as inspirations not simply because they generate web traffic or sell products well. These sites stand out because they illustrate digital marketing concepts that many successful Shopify sites possess.
When you look for models as you revise or rebuild your website, don’t assume the site is successful based on its appearance alone. Ask whether the company that owns the site has similar values, priorities, and customer base to your company.
A Clear Mission
The best Shopify sites articulate the need that their products and services aim to fulfill. Visitors to e-commerce sites often decide within seconds whether to remain on the site and learn more or to try somewhere else.
The website’s visuals, slogans, logo, and showcased products should give an instant impression of the company.
Customer-Centered Design
The site should demonstrate the company’s ability to meet customers’ needs by striking the right tone, offering testimonials, and engaging with consumers.
Integration of Multiple Site Elements
Discordant, mismatched, and distracting website elements will confuse and discourage website visitors. The layout of the site should highlight the key takeaways and features of the site.
Community Engagement
Consumers in the 21st century often rely on their online communities for information, support, and inspiration. Shopify websites can build a loyal consumer base by establishing their company as part of a trusted online community.
Calls to Action
Successful Shopify blogs achieve high click-through rates with clear, assertive calls to action and links to product information and purchase opportunities. As you will see in the following Shopify blog examples, the design of the blog, including calls to action, works seamlessly with the overall website design and company image.
GymShark: Shopify for Growth
The fitness equipment company GymShark is a prime example of Shopify’s success in helping companies scale up. The Shopify Plus website touts Shopify’s ability to keep pace with GymShark as it grew, in contrast to GymShark’s earlier platform, Magento.
GymShark used Shopify to enhance its shopping experience and connect its products and brand to the wider physical fitness community. For example, if Shopify has a presence at trade shows or events, consumers can find out more about GymShark. Shopify also allows GymShark to provide gifts to consumers as a way to exceed customer expectations and reward loyalty.
GymShark Central, the GymShark blog, complements the website’s practical nature. The blog posts announce sales, discuss products and more details, gift ideas, and events like Breast Cancer Awareness Month.
GymShark’s site layout exemplifies the visual appeal of Shopify merchant sites. It showcases its products effectively, provides clear ordering and shipping information, includes a user-friendly shopping cart, and categorizes product offerings so consumers can easily find what they are looking for.
Grovemade: Shopify to Build a Brand Identity
Grovemade relies on its ability to convey its brand values of teamwork and a creative spirit. Their website sells tools, mousepads, laptop trays, and other accessories, but the products are not the sole focus. Once the viewer scrolls past a few featured products and product categories, they can explore the company in greater depth.
The website invites consumers to read about Grovemade’s mission, get to know the team members, and sign up for the newsletter. When the website first loads, an unobtrusive pop-up announces promotional offers, but the site maintains a calm, low-key vibe.
The Grovemade blog or “journal” highlights the products using narratives. Their “design stories” give insight into the creative process at Grovemade and reinforce the idea that the products are exceptional. The blog encourages customers to reflect on the products, prioritizing a deeper connection with the products over the prospect of a quick sale.
The “Selected Reading” blog feature on the explore page invites readers to learn about the manufacture of Grovemade products and visualize how the products fit into a larger office design scheme.
Grovemade’s use of the Shopify platform illustrates Shopify’s ability to achieve the core goals of digital marketing campaigns: giving customers reasons to get to know the company and engage with its mission and philosophy.
Beardbrand: Using Shopify to Integrate Communication Channels
Beardbrand, a small business that sells men’s grooming products, started as an online store. It grew despite the COVID pandemic because it reached out to its consumers in many innovative ways.
Beardbrand created a YouTube channel to illustrate beard care tips and showcase their products. They transformed their physical location into a venue for market research on the Beardbrand customer experience.
Their e-commerce site divides its space between the products and what it calls “The Greatest Grooming Blog on Earth.” This blog consists of articles on beard styles, mustache care, and uses for beard care products.
One unique element of the blog is that the “Greatest Grooming Blog on Earth” label remains stationary onscreen while the viewer scrolls through the list of blog titles. This layout gives the message more time to take root in the minds of consumers.
Users who click on the “Learn” tab at the top of the page can find quizzes and other resources. They can also sign up for the company newsletter.
Bulletproof: Finding Balance
The website for Bulletproof, a nutrition company and the brainchild of Dave Asprey, demonstrates the virtues of a balanced but assertive website and blog design. Bulletproof’s site showcases products, invites visitors to explore the extensive blog content, offers recipes, introduces the company’s history, and spells out the company’s distinctive selling points.
The Bulletproof blog targets organized, health-focused consumers. It provides a wide array of helpful nutrition tips that the site organizes into categories. Viewers can also find relevant articles by searching for keyword tags.
Having that much information could make a site look cluttered or hard to navigate. The Bulletproof website’s convenient layout gives each element space without distracting the viewer. Bulletproof employs search engine optimization on their blog and other web content to capture a substantial percentage of the search traffic for key niche search terms.
Heights: From Thought to Action
The nutrition supplement company Heights wastes no time advocating for its products. A 10% off promotion engages the reader on their first viewing. As they scroll through the website, they encounter customer testimonials and descriptions of the product ingredients.
At each step, conveniently placed buttons with readable fonts prompt the reader to order products or learn more about the company.
Height’s blog layout also incentivizes visitors to act. The category selector at the top of the blog page helps people quickly find the information they need. A sidebar next to the list of blog entries includes a brain health quiz and an invitation to subscribe to the company’s e-mail list.
At the end of each blog post, customers receive an offer for a discount if they sign up for the e-mail newsletter.
By focusing on what you should do and why you should do it, the content and layout of the Heights website target consumers who are problem-solvers and value their mental acuity. The Shopify blog examples on the Heights site show the importance of linking informative blog posts to action.
The Farmer’s Dog: Engagement Through Imagery
Images of cats, dogs, and other animals are a staple on the internet due to their power to evoke emotions. In contrast to customers looking for personal dietary supplements, those looking to improve their dogs’ diet often have a stronger emotional engagement with the problem they are trying to solve.
The Farmer’s Dog designed its website to include elements that highlight the bond between dogs and humans. Like Heights, The Farmer’s Dog uses snappy infographics to illustrate the virtues of its products and establish brand credibility. The site also uses narratives and pictures, giving viewers the time and mental space to react emotionally.
The Farmer’s Dog blog or “digest” includes separate sections for news stories and The Farmer’s Dog success stories. The blog entries include pictures of dogs that illustrate the blog entry’s topic and provoke emotional responses.
The individual blog entries end with calls to action and links to product web pages. A promotional offer and more dog pictures occupy a panel next to the blog post. The site is a clear Shopify blog example of using imagery to form a personal connection.
As a final touch, the company’s prepackaged meals come with the dog’s name on them. This packaging reassures pet owners that the vets and staff at The Farmer’s Dog took personal care in creating their beloved pet’s food.
Use Digital Marketing Insights from Bear North Digital
Your website’s blog won’t look exactly like any of the Shopify blog examples in this article. Part of each website’s appeal is that it delivers something unique and tailor-made to its target audience. Let Bear North Digital work with you to create content, design your website layout, and engage consumers.
Your ticket to digital marketing success isn’t mimicking existing websites. Instead, consider how each website reflects and builds upon what they know about their own business and their customers’ needs. Follow their example by discovering what your target consumers want and create a website that helps them achieve it.
Learn more about content marketing strategies for Shopify from Bear North Digital before you invest more money in digital marketing. Bear North Digital will thoroughly assess your e-commerce website and discuss your goals, business model, brand, and vision for your e-commerce site.
Don’t risk digital marketing mistakes that could cost you the return on investment for your marketing budget. Call the Bear North Digital team at (218) 216-8692 to talk with one of our representatives. We’ll show how you can achieve the same level of success as these Shopify blog examples.