Bear North Digital can help you develop an effective SEO strategy and research the best keywords to use in your Shopify store’s content. Trust our leading Shopify marketing agency and contact us for more information at (218) 216-8692. Keep reading to learn more about what to remember when choosing Shopify keywords.
1. Understand Keyword Types and Uses
Before implementing Shopify keywords across your store, it’s crucial to understand the difference between short and long-tail keywords. Short keywords are one to two words. Long-tail keywords have a minimum of three words and offer more specificity when searching the web.
Shorter keywords are ideal for content with general information. Individuals gathering preliminary information about a topic can find your website quickly and easily with the right keyword implementation.
Short and long-tail keywords are ideal in multiple cases, including directing visitors to relevant products, helping them find the information they need, and displaying websites pertinent to their used search terms. The frequency of how often individuals search these terms, or search volume, determines their success.
Terms with a high search volume bring more traffic as they typically get the most clicks. However, keywords can struggle to rank if they have high search volumes due to increased competition.
2. Get Familiar with SEO Tools
There are many tools for researching the right Shopify keywords. Popular keyword research tools include Ahrefs, Google Keyword Planner, Moz, and SEMrush. These tools allow you to compare keywords that competitors and search engine algorithms use to determine which to utilize in your own Shopify store.
Not all SEO tools are equal. Consider using multiple options to pinpoint the true top keywords in your niche and confirm secondary keywords. Additional research into competitors and the information they share can give helpful insight into how to approach the research process.
Alternatively, it’s possible to look at the top pages for your niche and analyze all relevant keywords and their search volumes to determine if any are suitable for your site. You can sort by keyword volume, website traffic, keyword density, and more.
Using these keyword research tools, you can make a list of Shopify keywords for your store. Keywords with high search volumes and low competition are often the most profitable. Low competition means it’s easier to rank as one of the first results on the search engine results page (SERP).
3. Determine Relevant Keywords for Your Niche
Relevant Shopify keywords allow potential customers to find your store quickly. By including pertinent keywords that have high search volumes and low competition, you can outperform competitors on very specific search terms.
The more generalized a search term is, the more competition it will have. It may be advantageous to pinpoint the most unique keywords with very specific phrasing and higher search volumes.
In addition to searching for relevant keywords, look for related ones. These keywords may also have high search volumes. Find short and long-tail keywords related to your products that answer top search questions, summarize your product offerings, and provide value to searchers.
Be mindful of keyword difficulty to determine whether keywords are worth using. With this in mind, in addition to keyword competition and search frequency, you can easily find keywords that bring results. Add positive and negative phrasing to cover all sides of your products.
4. Develop a Streamlined Process
Having a streamlined process for researching terms is crucial to quickly finding good Shopify keywords to use in your store’s pages. After brainstorming an initial keyword, extend your research from shorter keywords to long-tail alternatives. Note all necessary data to keep things organized.
Organizing your keyword research in a document can help you determine which keywords are the most useful. Record the keyword search volume, competition rate, keyword ranking difficulty, and any other information you find valuable. Target main keywords, then deviate into variations.
Many Shopify marketing professionals recommend refining your keyword research process with each trial. As you learn which metrics, keyword phrasings, and searchers’ intentions are crucial to your research, you can further tailor the process’s efficiency.
Create extensive keyword lists that cover all the products you sell. These lists should include shorter main keywords and long-tail keywords that help searchers refine their queries and match their search terms with your products.
5. Group-Related Keywords and Phrases
It’s not enough to just have a list of Shopify keywords to use across your store. You’ll need further organization to understand which keywords work with certain content types. Grouping related keywords and phrases helps you understand which types of content rank the best.
Combine and compare the keyword search volume for similar terms. Order these keywords based on this number to help determine which keywords to use in content versus metadata and page titles. More specific, niche keywords will have lower search frequencies but may offer better results due to lower competition.
Prioritize the keywords you plan to use in the most popular content. Your Shopify store may have informational content in addition to product offerings. Group relevant keywords together for each dedicated page.
6. Determine Appropriate Content for Keywords
Several content types implement Shopify keywords into your site. Product pages, blog posts, service pages, and reviews are among the best places to insert keywords. Depending on the information you wish to share, video and image-related content can also be useful.
A precise approach is best to determine which keywords to use for certain content types. Use your list of grouped keywords and prioritize each by keyword ranking difficulty and search volume. Compare these keywords with what types of content appear in the first few results in SERPs.
Types of content most likely to benefit your Shopify store include product description pages and informational articles. Mixed content may provide additional engagement. Regardless of your Shopify keywords, you can implement them in ways to meet your goals.
Whether you want to encourage searchers to purchase a certain product or help them gain insight into a topic, it’s possible to utilize keywords that draw more traffic. After determining which keywords to use in each type of content, you can create content outlines and ensure content features the terms that help your pages rank highly.
7. Organize Content to a Calendar
When using Shopify keywords in store content, a calendar can help you stay organized and streamline your production process. Create a spreadsheet of all the requirements for each piece. Include the content type, general topic, primary keyword, options for titles, secondary keywords, and word count length.
To further streamline the process, assign each piece to the calendar. Include dates regarding drafts, completed pieces, content types and topics, keywords, titles, example URLs, and other necessary information.
Maintaining a regular content release schedule can help you meet monthly content quotas and keep customers and other visitors. Alternatively, Shopify store owners may strategize content releases with new product announcements or special events. Take advantage of your niche and its unique offerings to schedule releases.
You, your marketing team, or other marketing professionals can use this information to create relevant content for your Shopify store. Professionals can quickly grasp your content ideas and release them on schedule.
8. Perform On-Page SEO
You shouldn’t only highlight Shopify keywords in page content. Your store’s pages also have titles, headers, alt tags, and metadata where you can implement these keywords. Your use of keywords in these areas is crucial to search engine indexing speed.
Searchers see your store’s title and meta description on search results pages. Having a short, distinct title that accurately summarizes each store page helps traffic find information quickly. Meta descriptions should include enticing language to attract visitors to your site.
Keyword distribution is essential to your Shopify store’s SEO. Page titles should feature the main keyword for each page, while meta descriptions, alt tags, and page content should feature primary and related secondary keywords that rank well. Shopify allows meta descriptions for product pages, blog posts, and more.
Alt tags are text descriptions for images. Headers introduce content descriptively and use the page title’s text. Include relevant keywords in these locations to boost your SEO score and position in SERPs.
9. Create Unique Content
Your SEO strategy depends on having unique content that offers readers and buyers value, directs them to the products they want, and positions you as the top authority in your niche. By looking for gaps in your niche, you can share accurate information that meets a demand in the market and gain more traffic.
It’s important to remember to maintain high-quality content. Blog posts should have a minimum word count of 500, while product pages and other areas don’t need as much. Lengthier content types typically perform better across SERPs.
Double-check with plagiarism tools and ensure no competitors have similar phrasing to provide the most unique content. Having inaccurate or plagiarized content makes it difficult to compete against other stores.
Utilizing outside assistance in keyword research and implementation can fast-track you to success. Digital marketers and copywriters can assist you in ensuring your content is error-free. They’ll also perform in-depth keyword research to position your store against competitors.
Learn More About Shopify Keywords
Implementing Shopify keywords in your store is a proven way to increase site traffic, brand awareness, and more. At Bear North Digital, we have the skills and experience to pinpoint the most advantageous Shopify keywords for your e-commerce store. No matter your niche, our digital marketers help your store meet its traffic goals with high-ranking search terms.
We can help maximize your return on investment that succeeds your expectations. Our team provides measurable results that help you track your store’s growth. Bear North Digital’s marketers discuss your needs and formulate the perfect strategy.
Professionals at Bear North Digital understand your need for effective keyword implementation and valuable content. We create an individualized strategy that leads site visitors to take action with engaging content and descriptive product pages. If your strategy isn’t effective enough, we’ll revise it until it brings positive results.
Keywords are one element of the Shopify SEO process. For more information on implementing Shopify keywords into your online store, utilizing Shopify backlinks, and more, contact the team at Bear North Digital today. Call us for a consultation at (218) 216-8692.