Zip It & Ship It
Website Spotlight
Client:
Zip It & Ship It
Services Provided:
Website Design, Digital Marketing Strategy
Industry:
Shipping and Printing Services
Technology Used:
WordPress
Project Overview:
Zip It & Ship It, a comprehensive service center offering everything from mailbox rentals to global shipping solutions, approached Bear North Digital to enhance its digital presence. The objective was to establish an online platform that mirrors the efficiency and range of services they provide on the ground.
The Challenge:
Zip It & Ship It was facing stiff competition from well-established brands like The UPS Stores. The challenge was to highlight their unique "one-stop shop" advantage and improve online customer engagement. Additionally, the client needed a digital solution to inform customers about the variety of services they offer, including their specialized packing and express shipping options.
Our Approach:
1. Website Redesign:
Developed a user-friendly, informative website that clearly outlines all services offered by Zip It & Ship It. The design emphasized ease of navigation and incorporated a contemporary aesthetic to attract the target demographic of 41-55-year-olds.
2. Digital Marketing Strategy:
Although initially not set up, we planned a phased approach to digital marketing, starting with establishing a Google My Business listing to improve local search visibility and planning for eventual Google Ads campaigns.
3. Service Highlight:
Although initially not set up, we planned a phased approach to digital marketing, starting with establishing a Google My Business listing to improve local search visibility and planning for eventual Google Ads campaigns.
Results:
1. Enhanced Online Presence:
The new website has significantly improved the visibility of Zip It & Ship It online, making it easier for potential customers to discover and utilize their services.
2. Increased Website Traffic and Engagement:
With clearer communication and easy access to service information, the website now effectively captures and converts visitor interest into tangible business inquiries.