Twin Ports Cremation Services
Website Spotlight
Client:
Twin Ports Cremation Services
Services Provided:
Website Design, SEO, Google My Business Optimization
Industry:
Funeral and Cremation Services
Technology Used:
WordPress
The Challenge:
Twin Ports Cremation Services faced a challenge common in the funeral and cremation industry: distinguishing themselves in a sensitive market while promoting their affordable services. Despite their commitment to providing low-cost cremation services, their digital presence was not effectively reaching the targeted senior demographic in Duluth, MN.
Our Approach:
1. Website Redesign:
Given the sensitive nature of the services, we focused on designing a website that conveyed compassion and professionalism. The design incorporated soothing colors and easy navigation to ensure a stress-free user experience for visitors who are often going through a challenging time.
2. Search Engine Optimization (SEO):
We optimized their website for key terms such as "Duluth, MN cremation," focusing on local SEO strategies to improve visibility in search engine results. This included optimizing their Google My Business listing to enhance local search presence and credibility.
3. Customer Outreach and Engagement:
Recognizing the importance of approachable communication, we set up an easy-to-manage chat feature on the website, allowing for immediate interaction with potential clients.
Results:
1. Increased Web Traffic and Visibility:
Post-implementation of SEO and website enhancements, Twin Ports Cremation Services saw a significant increase in website traffic and improved search engine rankings for targeted keywords.
2. Enhanced Customer Engagement:
The new chat feature led to an increase in direct inquiries, proving to be a crucial tool for immediate customer service and support.
3. Conversion Growth:
The straightforward presentation of services and pricing, coupled with improved SEO, resulted in higher conversion rates from website visitors to actual clients.
Conclusion:
The project for Twin Ports Cremation Services has markedly improved their online visibility and accessibility, aligning their digital presence with their mission to provide affordable cremation services. This transformation not only enhanced their ability to reach and serve the senior community in Duluth but also positioned them as a compassionate and professional service provider in a competitive market.
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