Swanson Cattle

Website Spotlight

Client:

Swanson Cattle Company

Services Provided:

Website Redesign, SEO Optimization

Industry:

Agriculture - Livestock

Technology Used:

WordPress

Project Overview:

Swanson Cattle Company, a longstanding family-owned business specializing in breeding and selling high-quality cattle, faced a unique challenge. As they expanded their offerings to include Wagyu beef alongside their traditional Angus and Balancer cattle, they needed a digital platform that could effectively market both aspects of their business without overshadowing either.

The Challenge:

The existing website was primarily focused on their annual bull sale and required updates only once a year. This setup was not conducive to promoting their new Wagyu beef products, which needed more regular attention and a different marketing approach.

Our Approach:

1. Dual Focus Website Design:

We developed a new website structure that allowed equal prominence for both the traditional bull sale and the new Wagyu beef venture. The landing page was designed with clear navigation options to direct visitors either to the annual bull sale or to information about Wagyu beef.

2. Content Strategy and SEO:

To attract both traditional cattle buyers and new customers interested in premium Wagyu beef, we implemented a targeted SEO strategy. This included keyword optimization for terms like "registered heifers," "Wagyu beef," and local meat sales, ensuring that both segments of the business received optimal online visibility.

3. Enhanced User Engagement:

Recognizing the community-oriented nature of Swanson Cattle Company's customer base, we enhanced the website's community features, including a blog and integrated social media feeds from their active Facebook page to keep the site dynamic and engaging throughout the year.

Results:

1. Increased Website Traffic and Engagement:

The revamped website saw a significant increase in traffic, with visitors engaging more deeply thanks to the intuitive design and enhanced content strategy.

2. Balanced Business Representation:

The new website successfully caters to both segments of Swanson Cattle Company's market. The once-a-year bull sale continues to attract the traditional audience, while the Wagyu beef section draws in a new customer base looking for premium, family-raised beef.

3. Client Feedback:

Jami Swanson reported an overwhelmingly positive response from both new and returning customers who appreciated the easy navigation and comprehensive information available on the new website.

Conclusion:

The project with Swanson Cattle Company highlights Bear North Digital's ability to adapt and tailor digital strategies to unique business needs. By creating a dual-focus website, we helped Swanson Cattle Company not only preserve but also expand their market presence in the competitive agricultural sector.