Superior Public Museums
Website Spotlight
Client:
Superior Public Museums
Services Provided:
Website Design, Website Development
Industry:
Tourism
Technology Used:
WordPress
The Challenge:
Superior Public Museums, one of Josh's initial freelance clients from back in 2018, has grown alongside Bear North Digital. Transitioning from a solo operation to a full-fledged agency meant that we had the capacity to elevate their digital presence significantly. The original website, designed during the early days of our agency, featured a confusing color scheme intended to represent each museum location but ultimately fell flat in execution and coherence.
Our Approach:
Acknowledging the growth and evolution of both our client and our agency, we embarked on a complete website redesign for Superior Public Museums. Our goal was to not only refresh the look but also enhance functionality to meet modern user expectations.
1. Design Overhaul:
Introduced a unified color scheme and a clean, modern design that reflects the prestige and importance of the museums.
2. User Experience Enhancement:
Simplified navigation and interface to ensure that information and resources were easily accessible to all visitors.
3. Technical Improvements:
Boosted the website’s performance and speed, optimizing it for both desktop and mobile users.
4. Technical Improvements:
Continued to support eCommerce and tour booking functionalities while integrating our latest platform for improved reporting and marketing automation.
Results:
The redesign was a resounding success, resulting in a more streamlined and visually appealing website. Notable improvements included:
1. Enhanced Accessibility:
Information is now more navigable and digestible, improving the overall user experience.
2. Integrated Functionalities:
Maintained critical features like eCommerce and tour bookings while enhancing their performance.
3. Increased Site Speed:
Significantly faster loading times, contributing to better engagement rates and SEO performance.
4. Advanced Platform Integration:
Transitioned to a more robust platform, providing superior reporting and marketing automation capabilities.
Before & After:
A compelling before and after video showcases the dramatic transformation of the Superior Public Museums website, highlighting our design and development advancements.
Conclusion:
It’s incredibly rewarding when a long-term client trusts us again with their digital transformation. The revamped Superior Public Museums website not only represents the museums more effectively but also demonstrates the evolution of Bear North Digital from a solo venture to a leading digital agency. This project stands as a testament to our commitment to growing with our clients and continuously enhancing our services.
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