Superior Glass Inc
Website Spotlight
Client:
Superior Glass Inc
Services Provided:
Website Redesign, SEO, Domain Transfer Assistance
Industry:
Glass Services
Technology Used:
WordPress
Project Overview:
Superior Glass Inc., a longstanding provider of glass replacement and installation services, faced an urgent challenge when their website domain expired, jeopardizing their online visibility and SEO rankings. As a well-established business in the Northland, maintaining their digital presence was crucial. They approached Bear North Digital for a rapid solution to recover their domain and enhance their website’s performance.
The Challenge:
The expiration of their domain had caused Superior Glass Inc. to lose significant SEO rankings, a critical component for their online business operations. Additionally, their existing website needed enhancements to reflect their professional service offerings better and to improve user engagement.hallenging to locate essential contact information, and the overall user experience did not meet the expectations of JBW’s tech-savvy client base consisting of plant managers, engineers, and industrial contractors.
Our Approach:
1. Domain Recovery and Transfer:
We quickly addressed the immediate issue by assisting in the transfer of their domain to a more reliable registrar, ensuring that such disruptions would not recur.
2. Website Redesign:
Our team overhauled their existing website with a focus on professionalism and ease of use, incorporating a responsive design that adapts to various devices and enhances user experience.
3. Enhanced SEO Strategy:
To recover and improve their SEO standings, we implemented a comprehensive SEO strategy, focusing on keywords relevant to their services such as "superior glass" and "sgi superior wi."
4. Content Optimization:
Recognizing the need for engaging and informative content, we revamped their service descriptions and added detailed pages for their most profitable services like aluminum storefronts and commercial windows.
Results:
1. Restored Online Presence:
Through our prompt domain recovery efforts, Superior Glass Inc. reestablished their online presence, preventing further losses in customer engagement and service inquiries.
2. Increased Website Traffic and Engagement:
Post-redesign, the website experienced a noticeable increase in traffic, with improved SEO rankings attracting more potential customers.
3. Positive Client Feedback:
The client was highly satisfied with the revamped website, noting its professional appearance and enhanced functionality which significantly improved their customer interaction.
Conclusion:
The collaboration with Superior Glass Inc. highlights Bear North Digital’s ability to rapidly address critical issues such as domain expiration and simultaneously enhance the client’s digital marketing strategy. The project not only restored but also significantly improved their digital footprint, setting a solid foundation for future growth.
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