Schroeder Electric

Website Spotlight

Client:

Schroeder Electric

Services Provided:

Website Design, Website Development, SEO Optimization

Industry:

Electrical Contracting

Technology Used:

WordPress, Google My Business

Project Overview:

Schroeder Electric, serving both residential and commercial clients, excels in providing top-notch electrical services ranging from new construction wiring to complex installations like standby generators and EV chargers. Recognized for their exceptional customer service and efficiency, Schroeder Electric approached Bear North Digital to enhance their online presence and reach a broader customer base through digital channels.

The Challenge:

Despite their success in the field, Schroeder Electric's digital presence was not fully optimized to reflect the comprehensive range of services they offer. The main challenges were enhancing their local search visibility, driving more website traffic, and ultimately increasing customer calls and messages through their digital platforms.

Our Approach:

1. Website Redesign and Development:
Developed a robust, user-friendly website that clearly outlines all services offered by Schroeder Electric, with a focus on their high-profit services like generator installs and EV charger setups.
2. SEO Optimization:
Implemented a strategic SEO campaign targeting keywords such as "Electrician," "Electrical Contractor," and "Generator installation" to improve search engine rankings and attract a targeted audience.
3. Google My Business Optimization:
Enhanced their Google My Business listing to improve local search visibility and provided training on how to effectively use the platform to attract local clients.
4. SEO Optimization:
Created detailed service pages and blog content that educates customers on the importance of professional electrical services and the benefits of choosing Schroeder Electric.

Results:

1. Enhanced Online Visibility:
The new website, coupled with a targeted SEO strategy, significantly improved Schroeder Electric’s online visibility, leading to increased traffic.
2. Customer Engagement:
With the optimized Google My Business listing and a user-friendly website, Schroeder Electric saw a noticeable increase in customer calls and messages, reflecting higher engagement and interest.
3. Feedback:
Jacob Schroeder reported excellent feedback from customers who appreciated the ease of navigation and the detailed information available on the new website.

Conclusion:

The project with Schroeder Electric exemplifies Bear North Digital’s expertise in enhancing digital presence for service-based businesses. By leveraging tailored digital strategies, Schroeder Electric not only strengthened their market position but also enhanced customer interaction and satisfaction.

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