JBW Consulting Engineers
Website Spotlight
Client:
JBW Consulting Engineers
Services Provided:
Website Redesign, SEO Optimization
Industry:
Engineering Consulting
Technology Used:
WordPress
Project Overview:
JBW Consulting Engineers, a prominent engineering consulting firm known for its specialized services in mechanical, structural, electrical, and civil engineering, sought to enhance its online presence to better represent its professional image and to facilitate easier access to its services for clients.
The Challenge:
The company's existing website lacked the organization and modern design needed to reflect its high-quality services. Clients found it challenging to locate essential contact information, and the overall user experience did not meet the expectations of JBW’s tech-savvy client base consisting of plant managers, engineers, and industrial contractors.
Our Approach:
1. Website Redesign:
Given JBW's need for a clean, organized, and informational platform, we overhauled their website with a focus on user experience. The new design emphasized clarity and easy navigation, ensuring that contact information was readily accessible and that the services offered were clearly outlined.
2. SEO Optimization:
To improve visibility in a competitive market, we implemented an SEO strategy tailored to the engineering sector, focusing on keywords such as "engineering," "industrial," "manufacturing," and specific services like "Process Hazard Analysis." This approach aimed to capture the attention of JBW’s ideal customer base and improve search engine rankings.
3. Content Strategy:
Developed a content strategy that highlighted JBW's commitment to solving industry-specific problems, utilizing their expertise in 3D modeling, BIM management, and more. This not only informed potential clients but also showcased JBW's capacity to handle complex engineering challenges.
Results:
1. Enhanced Web Presence:
The redesigned website has significantly improved the professional image of JBW Consulting Engineers. It now presents a clean, modern interface that resonates well with the firm's target audience.
2. Increased Client Engagement:
The SEO enhancements and the streamlined user experience have led to an increase in client inquiries and conversions, particularly for their most profitable services like Process Hazard Analysis Studies/Reports.
3. Positive Feedback:
JBW Consulting Engineers has received positive feedback from both new and existing clients who appreciate the enhanced accessibility and informative nature of the new website.
Conclusion:
The collaboration between JBW Consulting Engineers and Bear North Digital has successfully elevated JBW's online presence, aligning it with the firm’s esteemed reputation in the engineering consulting industry. The project not only improved functionality but also reinforced JBW's brand identity as a leader in the engineering consulting field.
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