Human Development Center
Website Spotlight
Client:
Human Development Center
Services Provided:
Website Design, Website Development, SEO
Industry:
Healthcare
Technology Used:
WordPress
The Challenge:
The Human Development Center (HDC) was operating with a website that hadn't seen an update since 2008. Given the crucial health services HDC provides across the Northland, having an effective and modern digital presence is essential. The HDC team expressed a need for a complete website overhaul, emphasizing the integration of modern design elements, video content, and SEO optimization to better serve their community and stakeholders.
Our Approach:
1. Modern Design Implementation:
We initiated the project by crafting a contemporary and accessible web design that reflects HDC's commitment to community health and wellness.
2. Video Integration:
Recognizing the power of visual storytelling, especially in healthcare, we integrated professional video content directly on the website. These videos cover a range of topics, from service explanations to patient testimonials, enhancing user engagement and understanding.
3. SEO Optimization:
To increase the visibility of HDC's services, we implemented a robust SEO strategy tailored to the healthcare industry. This included optimizing on-page elements and creating content that targets the specific needs and search behaviors of their potential clients.
Results:
1. Increased Traffic:
Post-launch, HDC's website has seen a significant uptick in user traffic, indicating successful outreach and engagement efforts.
2. Positive User Feedback:
The feedback from users has been overwhelmingly positive, with particular appreciation for the intuitive navigation and the informative video content that addresses common health concerns and services offered by HDC.
Conclusion:
The revamped website for the Human Development Center has not only modernized their online presence but has significantly improved accessibility and user engagement. This project highlights Bear North Digital's ability to transform and elevate websites in the healthcare industry, ensuring they meet contemporary standards and effectively serve their communities.
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