Deluxe Systems

Website Spotlight

Client:

Deluxe Systems

Services Provided:

eCommerce, Website Design, Website Development, SEO

Industry:

Material Handling, eCommerce

Technology Used:

WordPress

The Challenge:

Deluxe Systems' website was significantly outdated, both in terms of design and functionality, reflecting an era long past in the fast-paced world of eCommerce. The main challenge was to overhaul the website to not only modernize it but also ensure it effectively showcased their extensive range of material handling products.

Our Approach:

Our strategy focused on two main objectives: visually representing Deluxe Systems' diverse product offerings and enhancing the site's functionality to facilitate Request for Quotes (RFQs), which are crucial for their business model. The redesign involved a thorough revamp of the site architecture to improve user experience and navigation, enabling customers to easily browse and find products. Additionally, we integrated advanced SEO practices to improve visibility and reach in search engine results.

Results:

Post-launch, Deluxe Systems witnessed a significant increase in RFQ submissions, indicating that the new site design and improved navigation were effective in engaging potential clients. The site now supports enhanced user interactions and conversions, driving more business.

Conclusion:

Summary of Impact

The transformation of Deluxe Systems’ website has not only modernized their online presence but also optimized their core business operations. The project showcases Bear North Digital’s ability to merge aesthetic design with functional excellence, delivering a website that not only looks good but also performs well in generating leads. This success story adds to our portfolio of effective digital transformations in the eCommerce and material handling industry.

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