CORE Advantage
Website Spotlight
Client:
CORE Advantage
Services Provided:
Website Design, Website Development, SEO
Industry:
Home Services
Technology Used:
WordPress
The Challenge:
CORE Advantage approached us with a desire to overhaul their online presence. Their existing website was built on a popular DIY CMS platform, which while functional, failed to capture the unique essence and full scope of their services. The challenge was to create a custom design that not only reflected their brand identity more accurately but also positioned them strongly in a competitive market. Interestingly, CORE Advantage also provides lawn mowing services, which I personally use, making this project uniquely enjoyable as it merged professional and personal realms.
Our Approach:
1. Strategic Planning:
We started by mapping out CORE Advantage's service offerings, many of which were underrepresented on their old site. This initial phase focused on aligning their digital footprint with their actual service breadth and depth.
2. Design and Development:
We crafted a bespoke design tailored to CORE's brand ethos and service spectrum, ensuring the new site would stand out in the crowded home services market. The design was intuitive, user-friendly, and fully responsive to cater to mobile users.
3. SEO Optimization:
Alongside design and development, we implemented a robust SEO strategy tailored to CORE’s business goals. This included keyword optimization, high-quality content creation, and technical SEO enhancements to improve site performance and search engine visibility.
Results:
1. Enhanced SEO Performance:
Post-launch, CORE Advantage saw their SEO rankings triple, significantly boosting their visibility in search engine results.
2. Increased Organic Leads:
The new site has generated a notable increase in organic leads, thanks to improved SEO and a more engaging user interface.
3. Efficient Lead Processin:
The integration of a quote request functionality streamlined their lead processing system, making it faster and more efficient.
Before & After:
These visuals highlight the transformation from a generic to a custom-designed website that fully encapsulates the CORE Advantage brand.
Conclusion:
The project with CORE Advantage is a testament to the power of a well-thought-out digital strategy combined with custom web development and SEO. The new website not only better represents their brand but has also set a foundation for sustained digital growth and competitive advantage in the home services industry.
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