Bong Center

Website Spotlight

Client:

Richard I Bong Veterans Historical Center

Services Provided:

Website Redesign, eCommerce Integration, SEO Fixes

Industry:

Tourism

Technology Used:

WordPress, WooCommerce

Overview:

The Bong Center, a long-time client since 2018, encountered challenges with their website after transitioning to a DIY CMS platform. The move resulted in significant performance degradation due to poor build quality and overlooked SEO considerations. Recognizing the urgency to address these issues, Bear North Digital was brought back on board to revitalize their online presence.

The Challenge:

The Bong Center faced critical website functionality errors following the CMS transition, necessitating a rapid response. Bear North Digital was tasked with launching a new, improved website within a condensed time frame of 2 to 3 weeks. Additionally, there was a pressing need to recover the SEO standing previously established, ensuring the center's visibility and outreach remained robust.

Our Approach:

Understanding the unique opportunity to support the veteran community through our work, we were committed to delivering a website that not only met but exceeded expectations. The project involved:

1. Strategic Redesign:

Implementing a comprehensive redesign using WordPress to ensure ease of use while maintaining a high standard of functionality.

2. eCommerce Integration:

Re-establishing the eCommerce capabilities of the center, syncing inventory with their Point of Sale (POS) system to streamline operations and enhance user experience.

3. SEO Recovery:

Implementing robust SEO strategies to regain lost ground and improve search engine rankings, ensuring the center's stories reach a wider audience.

Results:

The transformation was nothing short of revolutionary. Bear Shoe Works now boasts a modern, clean, and easy-to-navigate website that has significantly improved user experience and engagement. Within months of the launch, the site observed a substantial increase in traffic, longer session durations, and a higher conversion rate.

1. Performance Improvements:

The newly launched website has shown promising results with increased traffic and improving rankings in organic search results.

2. Client Feedback:

The Bong Center has expressed great satisfaction with the revamped website. Regular in-person meetings have helped keep the project aligned with their goals and expectations.

Conclusion:

The collaboration between Bear North Digital and the Bong Center has reignited the center's ability to effectively engage with their audience and expand their reach. The tailored solutions provided have turned potential setbacks into growth opportunities, showcasing our commitment to delivering exceptional results.