Big Rock Construction
Website Spotlight
Client:
Big Rock Construction
Services Provided:
Website Redesign, Google Ads Management
Industry:
Construction and Masonry
Technology Used:
WordPress, Google Ads
Project Overview:
Big Rock Construction, known for its expertise in masonry, carpentry, and foundational repairs, caters primarily to commercial real estate investors and lake cabin owners. They needed a digital transformation to better represent their services online and attract the right clientele, notably in the commercial and high-end residential sectors.
The Challenge:
The company's existing website did not effectively communicate the high quality of workmanship or the breadth of services offered. Furthermore, Big Rock Construction had not utilized any significant online advertising strategies, which limited their visibility to potential high-value customers in commercial real estate and luxury property sectors.
Our Approach:
1. Website Design and Development:
Developed a modern, visually appealing website that reflects the craftsmanship and professionalism of Big Rock Construction. The new design focuses on showcasing their specialty services like masonry and carpentry with detailed service pages and high-quality images.
2. Google Ads Strategy:
Implemented a targeted Google Ads campaign focused on keywords critical to their business such as "masonry", "chimney repair", "commercial real estate construction", and "lake cabin renovations". This strategy was designed to capture the attention of their ideal customers—commercial investors and property owners looking for high-quality construction services.
Results:
1. Increased Visibility and Traffic:
The revamped website, combined with strategic Google Ads, significantly increased online visibility, drawing more traffic to the site.
2. Enhanced Customer Engagement:
The clearer, more engaging website has led to an increase in customer inquiries, particularly from the targeted sectors of commercial real estate and luxury property owners.
3. Positive Client Feedback:
Jordan Ness, the owner, has expressed satisfaction with the website’s functionality and the professional image it projects. The Google Ads campaigns have also generated valuable leads, contributing to a solid return on investment.
Conclusion:
The collaboration between Big Rock Construction and Bear North Digital has redefined the company's digital presence, aligning it with their high standards of service and target market's expectations. The successful integration of a new website with an effective Google Ads strategy has positioned Big Rock Construction for continued growth in their specialized market segments.
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