Advantage Air Plumbing, Heating and Cooling
Website Spotlight
Client:
Advantage Air Plumbing, Heating and Cooling
Services Provided:
SEO, Google Ads, Website Design, Website Development
Industry:
Plumbing and HVAC
Technology Used:
Shopify
The Challenge:
Advantage Air Plumbing, Heating and Cooling faced a significant challenge with their online presence. Over the past three years, they cycled through three different websites, each failing to represent the essence and professionalism of their business accurately. They needed a reliable marketing partner who could overhaul their digital strategy and truly reflect their company's value. Bear North Digital stepped up to this challenge, starting by immediately fixing their existing site and laying the groundwork for a comprehensive new strategy.
Our Approach:
Our approach involved a complete transformation of their digital presence:
1. Website Design and Development:
We developed a new website with custom elements specifically tailored to enhance lead generation. The design incorporated more trust factors, focusing intensely on converting visitors into customers.
2. SEO Implementation:
To increase organic traffic, we initiated an aggressive SEO strategy tailored to the unique needs of the plumbing and HVAC industry.
3. Google Ads Management:
Alongside SEO, we launched targeted Google Ads and Google Local Services Ads campaigns to maximize their visibility and reach potential customers effectively.
3. Google Ads Management:
We implemented automation strategies to streamline certain marketing tasks and business operations, ensuring efficiency and consistency in their customer interactions.
Results:
The results were transformative:
1. Increased Lead Generation:
The new website and targeted digital marketing strategies significantly increased the number of leads generated.
3. Enhanced Traffic:
Both organic and paid strategies contributed to a substantial increase in website traffic, broadening their customer base.
Before & After:
A video showcasing the stark contrast between the old and new website highlights the enhancements made and the direct impact on customer engagement and satisfaction.
Conclusion:
The project with Advantage Air Plumbing, Heating and Cooling showcases Bear North Digital’s capability to not only rectify existing digital pitfalls but also to innovate and execute a forward-thinking marketing strategy that aligns with the client’s industry demands and growth goals. This partnership not only resolved immediate issues but set a robust foundation for sustained digital success, proving that with the right strategies, even poorly managed past efforts can be turned into goldmines of opportunity.
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