AdAdvance
Website Spotlight
Client:
Ad Advance
Services Provided:
Website Design, Website Development, SEO Setup
Industry:
Advertising Agency
Technology Used:
WordPress
Overview:
Ad Advance, a dynamic advertising agency, needed to elevate their digital presence to match their innovative services. While their previous site was functional, it lacked the storytelling element crucial to showcasing their strategic expertise in the advertising world.
The Challenge:
The primary challenge was transforming an already functional website into a more engaging and strategically structured digital platform that better narrated Ad Advance’s unique approach to advertising. The site needed to not only look more professional but also improve usability and SEO performance to attract and retain more high-value clients.
Our Approach:
1. Strategic Planning:
We began by clearly defining what Ad Advance hoped to achieve with the new site, ensuring that the redesign would authentically represent their brand and better communicate their comprehensive service offerings.
2. Design and Development:
Our design team created several mockups to illustrate potential improvements, providing a visual preview to ensure alignment with client expectations before moving forward. This phase included meticulous planning of site layout and user experience to optimize both aesthetics and functionality.
3. Special Features Implemented:
Recognizing the importance of visibility, we overhauled their content strategy to improve SEO. This involved keyword research tailored to the footwear and repair industry, optimizing product descriptions, and creating engaging, search engine-friendly content.
4. SEO and Content Strategy:
We revamped the site's hierarchy and implemented an enhanced SEO strategy to improve organic search visibility and site structure, setting a robust foundation for future content development.
Before & After:
This video showcases the enhancements from the old site to the new, highlighting the design improvements and feature integrations.
Results and Feedback
1. Performance Improvements:
Though recently launched, the new website is poised to boost user engagement, increase traffic, and enhance lead conversion rates based on preliminary feedback and improved SEO foundations.
2. Client Feedback:
The Ad Advance team expressed immense satisfaction with the redesign, particularly appreciating Bear North Digital’s responsiveness in addressing post-launch adjustments to ensure seamless operation.
This project spotlight demonstrates Bear North Digital’s capability to not only redesign a functional website but to elevate it into a strategic asset that truly resonates with an advertising agency’s vision. The new website for Ad Advance is not just a facelift; it is a strategic overhaul that aligns with their innovative approach in the advertising sector.