We’re happy to announce that Kimmes Consulting is now Bear North Digital! As the company has grown over the years, it ultimately grew out of its name as well! Here is a little more info about why we decided a rebrand was in order:
First, Where It All Started
I started Kimmes Consulting in 2014 as an alternative of an internship in my senior year of college at the University of Minnesota. I had already interned with the Minnesota Timberwolves for 3 years, and held internships with ShopHQ and Car2Go as well. At the time, I knew I loved using my skills to help business grow. It was a great decision because I learned about things that I really knew nothing about, forming an LLC, taxes, billing, etc.
For about 2-3 years, Kimmes Consulting was a freelance side business like many other freelance web developer/digital marketers have setup. I would do a few websites a year, and that was it. To be clear – I’m not knocking that setup. It worked pretty well for me. But knowing there was untapped potential, more people out there that I could help, bothered me. In 2017 I started a new full-time job with Garland’s Inc. as a Digital Marketing Manager and I also had been admitted into a really good accredited MBA program – a dream I had for quite a while.
That said, it was pretty unclear what the return on investment would be, and since graduating I have found that education is a mindset. You should always be learning and improving, especially when you work in digital. I also believe that you can learn so much from actually doing the work, rather than learning about theoretical concepts in a textbook. Lastly, I knew if I pursued an MBA, I would have to give up my side business, and I just couldn’t do that. I adapted S.M.A.R.T. goals (categorized out into my FT job, side business, and personal life) around the same time, and every year I have seen steady growth.
The Present: Kimmes Consulting is now Bear North Digital!
I decided it was time to re-brand Kimmes Consulting into Bear North Digital for a number of reasons. As I said, I have been strategic about growing this business after holding off on enrolling for my MBA. I experienced steady growth and have learned so much since starting this business. Growth breeds change! I wanted to rename the company for quite a while, Kimmes Consulting didn’t quite make sense to my potential customers. With the COVID-19 stay at home order, I was able to really spend some time and work on my business. In comes Bear North Digital!
There isn’t a ton of meaning behind the name, but some fun facts related to each aspect:
- Bear – was my nickname in college. All of my buddies called me bear because I’m a pretty broad guy.
- North – living in Superior, WI also known as the Twin Ports, North Shore, and more – it made sense to use north in the name. I have clients all over the US, and I often get teased about my “accent” as well so it made sense from that aspect as well. Plus, I believe our services should drive your traffic, business, and success north / upward as well!
- Digital – everything we do is digital, from Websites, Search Engine Optimization, Marketing Automation, Email Marketing, Graphic Design, Content Marketing, and more!
There is a ton of new stuff coming up the pipeline that is for sure! Check back soon for free resources related to growing your business!