Shopify Backlinks: Importance and Best Practices

shopify backlinks

Shopify backlinks are great for driving traffic to your company. They allow other platforms with higher viewerships and authority on what you’re selling to link back to your website, treating it as a reliable source everyone can trust. Also, because a surprising 94% of blogs, averaging 912 million posts, don’t have backlinks, you’ll have a leg up on your competition since most aren’t utilizing this strategy for SEO.

Still, how do you get others to backlink to your Shopify site? Trust Bear North Digital, your top Shopify marketing agency in Superior, WI. We have the top eight methods for promoting backlinks to benefit your company. 

1. Use Original Thoughts and Research

It’s easy to reiterate the same information on a topic you find across hundreds of sites. However, that only guarantees you’ll blend in with countless others fighting for the same target audience. Stand out from the crowd by conducting your own research or finding new information that’ll give you a unique piece of content. 

For instance, imagine you’re performing a minor case study where you survey a small group of customers or subscribers, asking them for their input on a specific brand. You’ll be giving researchers, journalists, and many others data-driven information they can use in more extensive studies about purchasing trends, brand awareness, and much more. 

Moreover, it doesn’t take much to impact research and promote Shopify backlinks. Even with as few as five participants in your survey, the more distinctive your report, the more one-of-a-kind and coveted your finds. This link-building strategy is an affordable, low-effort means to raise your domain rating.

2. Create a Statistics Page

When doing research, everyone loves coming across pages that outline vital data so they don’t have to read lengthy, tedious articles to extract statistics themselves. Finding an article that does so while gathering numerous sources in one place is even better. If you’re putting in your time researching, find third-party data on different stores, brands, and more to create a statistical roundup page. 

Since journalists and researchers are constantly scouring for fresh data, they’ll view your data-driven page highly. They’ll even prefer linking to your page rather than to the original reference pages that only have a fraction of your information. 

However, just as you shouldn’t wait for customers to find your store without a nudge, don’t wait for scholars and professionals to find your research. Turn statistical roundup pages into successful backlinks for your Shopify store by conducting an outreach blast to journalists and other specialists in your field. While this requires additional research, it raises your chances of Shopify backlinks. 

3. Guest Post and Comment on Blogs

Every company, influencer, journalist, and researcher has a following. That means if you can find a way to advertise your Shopify website on another’s platform, you’ll take advantage of their target audience and grow your viewership. 

Numerous bloggers give insiders of a related field the opportunity to guest post. Since you’re an entrepreneur selling for multiple brands, the blog owner considers you an industry insider with extensive knowledge of sales and trends. These specific bloggers who write about the same topic or products should then be happy to turn their page over to you to write an article unlike any other on their site.  

While writing the post, create Shopify backlinks to your store so the blog owner’s viewers today can become your buyers tomorrow. 

However, this isn’t the extent of what you can do on blogs. Commenting on your or another’s blog allows you to join and remain in an active conversation with your target audience. Answer their questions, promote your shop, and explain your unique selling points (USPs) to convince them to purchase from and recommend your shop. 

You can also get feedback on your products, services, and website accessibility to enhance your buyers’ shopping experience. However, be careful not to overwhelm the comment section of your blogs, Reddit and Instagram posts, and other media pages. Doing so can ban you from the site altogether, keeping you from conversing with your customers and getting optimal feedback. 

4. Ask for Links From Manufacturers

The only individuals more aware of your merchandise are your manufacturers. The manufacturers not only create the products you’re selling but have all the information your customers need to know before purchasing the items. That includes the materials used, production process, and production team, all of which can affect your customers’ decisions. 

As with blog owners, you can reach out to your manufacturers to create a mutually beneficial agreement. While you promote and sell their products for them, allowing them to sell more of their creations, they can list your Shopify site on their website to promote your business, too. It’ll put you in the running when buyers search for the best way to purchase products from the manufacturers. 

Before asking for these Shopify backlinks, remember your manufacturers sell products to numerous stores on Shopify and many other eCommerce sites. Since they’re not going to want to link back to each of the tens of hundreds of stores, prove to them your site highly appreciates and depends on their products by displaying their brand logo and giving them plenty of recognition. 

5. Use Internal Links

Fortunately, not all links have to come from external third-party sites. As an eCommerce business owner, you’ve probably created a vast online presence with a Shopify home page, multiple product pages, and blog posts. You probably also have social media pages for your company, including Instagram, Facebook, Twitter, and Snapchat. 

Between all these pages, you refer back to certain products dozens of times. Using each product name as an anchor text and backlinking to that respective product page creates easier access for consumers to find and purchase products that intrigue them. They don’t have to open a separate search page and search for a product that, if difficult to find, could discourage a purchase.  

Moreover, internal links raise awareness and interest in new blog posts and service pages if you link from a high-profile page on your website. You can also make these anchor texts keywords to raise your SERP rankings on high-profile pages. 

6. Repair Broken Links

Unfortunately, it doesn’t matter how many links you have on internal or external web pages if they’re not doing their job. Usually, this occurs when shop owners delete poor-performing or irrelevant pages, causing the link to lead nowhere. When customers click on these links, it’ll either send them to an error page or do nothing, proving unprofessional. 

Other times, you’ll get broken links if the content on your referred page changes or you accidentally alter the link itself. Because links are sensitive, meaning adding or removing even one character renders it useless, it’s easy to accidentally change it, giving your viewers that dreaded 404 error. 

We understand you can never tell when you have broken internal Shopify backlinks, especially when you have hundreds of pages connected to your site. After all, there has to be a better way than sitting down and going through all your website and social media pages, testing each link. You can always use an SEO broken link finder tool or trust advertising experts like those on our team to uncover the faults. 

If you turn to the SEO tool, it’ll most likely do one of two things when fixing your broken links. First, it may look for the closest match you backlink to and redirect customers to those pages. If it cannot find a second-best page to link to, the tool will redirect your attention to the faulty link, asking you to edit it manually.  

7. Check Out Your Competitors’ Backlinks

Sometimes, it’s difficult to tell which backlinks will perform optimally. The last thing you need is to place one that would otherwise do well in a piece of content that doesn’t receive high traffic. Researching your website by tracking traffic and views may help uncover what your viewers want to see.

However, how can you tell whether your customers will be interested in what you’re backlinking? By using an SEO tool on your competitors’ domains, you can check their backlink profiles and determine which links perform optimally. Once you find the Shopify backlinks with the highest click-through rate, mirror the backlink content on your site to create competitive content. 

For instance, if you find a rivaling company that heavily backlinks to one of their blog posts about jewelry making, create a blog that depicts similar information but with your personal touch. You can also give it a longer word count, add images, and incorporate more subsections or details to make your piece more valuable. 

8. Reviews From Third Parties

The final link-building strategy on our list involves using reviews from influential third-party individuals like celebrities, YouTubers, journalists, and other experts in your field. Like guest posting on others’ blogs, this is a great way to tap into other target audiences and redirect them to your shop. This method lets others praise you by word of mouth, which could mean more to some buyers. 

One way to go about asking for an evaluation is by sending free samples to the influencers so they can provide a full-length review of the item to their viewers. Otherwise, in some cases, like for YouTube and social media influencers, offer to sponsor a video or pay them in return for a good word. They can also link to your site in the description box like a blogger would from their article text.

Trusted by Shopify for Your Shopify Marketing Needs!

As your business grows and you create more content, you’ll have less time to check each page’s SEO rankings. That’s where Bear North Digital comes in. Our strategic marketing team, trusted by Shopify Partner, Harper Floors, and many others, works tirelessly with proven SEO tools and years of experience to provide growth in as little as a few weeks. 

When you’re ready for a flexible and unique approach to marketing that improves your ROI, conversion rate, and traffic, look no further. Between our Shopify content marketing strategy, creativity, and client dedication, we’ll provide Shopify backlinks that’ll turn your company around for the better. Call Bear North Digital in Superior, WI, at (218) 216-8692 for a free growth plan today!