We’re happy to announce that Kimmes Consulting is now Bear North Digital! As the company has grown over the years, it ultimately grew out of its name as well! Here is a little more info about why we decided a rebrand was in order:

First, Where It All Started

I started Kimmes Consulting in 2014 as an alternative of an internship in my senior year of college at the University of Minnesota. I had already interned with the Minnesota Timberwolves for 3 years, and held internships with ShopHQ and Car2Go as well. At the time, I knew I

 loved using my skills to help business grow. It was a great decision because I learned about things that I really knew nothing about, forming an LLC, taxes, billing, etc.

For about 2-3 years, Kimmes Consulting was a freelance side business like many other freelance web developer/digital marketers have setup. I would do a few websites a year, and that was it. To be clear – I’m not knocking that setup. It worked pretty well for me. But knowing there was untapped potential, more people out there that I could help, bothered me. In 2017 I started a new full-time job with Garland’s Inc. as a Digital Marketing Manager and I also had been admitted into a really good accredited MBA program – a dream I had for quite a while.

 

That said, it was pretty unclear what the return on investment would be, and since graduating I have found that education is a mindset. You should always be learning and improving, especially when you work in digital. I also believe that you can learn so much from actually doing the work, rather than learning about theoretical concepts in a textbook. Lastly, I knew if I pursued an MBA, I would have to give up my side business, and I just couldn’t do that. I adapted S.M.A.R.T. goals (categorized out into my FT job, side business, and personal life) around the same time, and every year I have seen steady growth.

The Present: Kimmes Consulting is now Bear North Digital!

I decided it was time to re-brand Kimmes Consulting into Bear North Digital for a number of reasons. As I said, I have been strategic about growing this business after holding off on enrolling for my MBA. I experienced steady growth and have learned so much since starting this business. Growth breeds change! I wanted to rename the company for quite a while, Kimmes Consulting didn’t quite make sense to my potential customers. With the COVID-19 stay at home order, I was able to really spend some time and work on my business. In comes Bear North Digital!

There isn’t a ton of meaning behind the name, but some fun facts related to each aspect:

  • Bear – was my nickname in college. All of my buddies called me bear because I’m a pretty broad guy.
  • North – living in Superior, WI also known as the Twin Ports, North Shore, and more – it made sense to use north in the name. I have clients all over the US, and I often get teased about my “accent” as well so it made sense from that aspect as well. Plus, I believe our services should drive your traffic, business, and success north / upward as well!
  • Digital – everything we do is digital, from Websites, Search Engine Optimization, Marketing Automation, Email Marketing, Graphic Design, Content Marketing, and more!

The other reality with the name change is that I’m not alone in this any more. I have a number of contractors and partners that I work with, as well as virtual assistants. When you hire Bear North Digital, you are working with a full service agency.

What’s Ahead?

There is a ton of new stuff coming up the pipeline that is for sure! Check back soon for free resources related to growing your business!

 

Related articles

growing a woocommerce website

Fortunately, this blog provides something most of them don’t know, which are seven valuable tips for growing a WooCommerce website. With these simple pointers, you’ll pique interest, increase traffic, and turn potential buyers into regular customers. If you need these tips but don’t have the time to implement them, we offer our biggest tool: our WooCommerce marketing services by Bear North Digital.

Table of contents

    1. Improve Site Performance with Faster Loading Speeds  

    We also live in an era where our attention spans are at their shortest, ranging around 8 seconds before we begin to lose interest. If your web pages take anywhere near this long to load, your potential customers won’t even make it to your homepage before hitting the back arrow to find your competition. 

    Almost 40% of new visitors won’t stick around past the five-second mark, which is why the Google algorithm ranks websites with a five-second load time or less higher than those that take longer. If you want your shop to be at the top of the search engine results pages (SERPs), choose a WooCommerce theme with an advanced and compatible template. These lightweight options lower load response times. 

    However, even with faster templates, other factors slow down response times. Plugins are necessary for e-commerce platforms since they help manage your store and track your business. Some even provide functionality and features like fonts and color schemes but overloading your site on unnecessary ones adds seconds to your load times.

    It’s good practice to read all plugin descriptions to determine which options promote load speed and which stand in its way. You’ll also examine which you could do without, deleting them for faster loading when growing a WooCommerce website. 

    2. Create an Easier User Interface Across All Devices

    Speaking of keeping up with the times, almost everyone has a smartphone that they spend more time on than a laptop or desktop computer. Whether they’re waiting on a platform for a delayed train, killing time at the barbershop, or bored in the backseat during a carpool, there’s a good chance they’ll pull out their phones to do a little online shopping. 

    Almost 80% of all transactions occur via mobile devices like phones and tablets. However, if your website pages default to a desktop setting, your chances of making a transaction diminish drastically. These layouts are harder to read since viewers must zoom in and out of the tiny texts, losing their place and patience. 

    While you don’t want to overdo plugins, find one that assists with mobile-friendly integrations so that it acknowledges what devices potential buyers are viewing your site. It’ll automatically adjust for an easy user interface. Since 84% of people who purchase using mobile devices have experienced these difficulties at one point or another, it guarantees your site will stand out from hundreds of others. 

    3. Enhance the Aesthetics of Your User Interface  

    Image is everything, especially on an e-commerce platform when you want to draw attention to your merchandise. However, that means more than just creating a unique logo to represent your brand and an aesthetically pleasing color scheme. 

    When potential buyers are scouring their search engine results pages, clicking on any relevant page that pops up, their first impression of the site determines whether they’ll stick around. For instance, if the text is in bulky block paragraphs with a tiny font, minimal white space, and little to no photos, it’ll seem more overwhelming than inviting. 

    Instead, use videos and large photos to represent your products alongside descriptive, broken-up texts to space out your content. Moreover, using unique photos rather than generic Google stock images can help you rank higher in the Google algorithm and give your store a real and personal touch that customers appreciate. 

    As you’re growing a WooCommerce website, don’t forget to optimize your images to ensure high resolution and use image sizes from 800 to 1000 pixels. Also, add description boxes to explain what’s going on in the images in case they don’t load properly for some viewers. 

    4. Utilizing Emails to Draw Attention

    Let’s say a customer finds your website, and your content intrigues them enough to click on a call-to-action or save something to their cart. That means they can see themself doing business with you, but it doesn’t mean they will. If they’re shopping around or putting a purchase on the back burner, you may not see them again, so send out emails to remind them of your online business.

    Rather than manually tracking and sending out emails to each potential customer, incorporate marketing automation. This system sends out emails automatically in response to viewers’ actions. 

    For instance, send out “new subscriber” emails to introduce yourself and welcome them to your site. You may also outline new products they may be interested in and entice them with promo codes or use seasonal campaigns to promote upcoming events. It’s also helpful during the ordering process since it provides order confirmations, the order number, and promotions for future buys.

    If your orders aren’t getting that far due to abandoned carts, potential customers need a little nudge to make it through the final process. That means working through the problems holding about 80% back, like high shipping costs. Not only does using abandoned cart recovery remind them to check out their product, but you can also provide incentives like a percentage off to boost conversion rates.  

    To send out or customize your emails, open your e-commerce platform and go to the settings tab. You’ll notice multiple templates and the option to create your own. Make one for each of the above scenarios and manage what actions will trigger when and to whom they go out.

    5. Know Your Audience

    Even with email marketing, you need to know your audience to reach them in other ways when growing a WooCommerce website. You may think getting the word out about your business is enough since it’ll pique interest, but if you don’t reach the people who would be most interested, you won’t optimize sales. Therefore, uncover your target audience instead of paying for dead-end advertisements. 

    The best way to do so is by determining who would use your products the most. For instance, if you’re reselling college textbooks, producing cute headphone cases, or providing the latest technology, you’re more likely selling to teens and young adults. However, practical items like household products are more suited for older adults and senior citizens. 

    Further break down your target audience by gender and location. Are you aiming for a male, female, or mixed demographic, and how far from your shipping area are they? The e-commerce platform makes it easy to understand the costs and shipment transition times depending on the buyer’s address. Use this to decipher your shipping zones and how far you’re willing to ship, especially if you offer free shipping. 

    You can also look into common interests among your target audiences, new trends and challenges within their realms that they would be interested in, and spending patterns. These metrics not only help you stock up on the appropriate products that’ll improve sales but also point to the media channels your target audience is hanging out on. 

    6. Reach Out with the Right Media Channels

    After discovering your target audience, you can choose your platforms more wisely. When growing a WooCommerce website, many new shop owners spread themselves thin, trying to produce content across multiple media channels, believing they’re covering all their bases. However, this wastes marketing resources, funds, and time since most platforms won’t increase traffic to your site. 

    For example, about two decades ago, Facebook was the hangout for high school and college students, while Myspace was popular among junior high preteens. Recent shifts now place TikTok and Instagram at center stage for millennials and Gen Zers, leaving Facebook primarily for older adults and causing Myspace to fall off the map. Knowing where your audiences are or are migrating to helps you reach out. 

    You should also consider which platforms best highlight your products or services for your customer base. If you have plenty of photos of your team, merchandise, or organizations you’re helping, utilize Instagram and other platforms that put the focus on images. Otherwise, short posts and links to your online store may prove better content. 

    7. Collaborate and Make Guest Appearances  

    Outside of using emails and social media posts to improve traffic, consider collaborating with popular influencers when growing a WooCommerce website. Influencers gain the trust of their audience by providing unbiased reviews of products while creating entertaining and informative content. Many also trust high-quality, long-standing companies like Nike or Amazon.

    By making a guest appearance on popular Youtube channels, radio talk shows, or podcasts or allowing influencers to review your product, you’re introducing yourself and your shop to thousands of potential buyers. Whether it’s hearing their social media celebrity rave about you or realizing your products are what they need, their high following boosts sales. 

    In 2021 alone, this marketing strategy helped shops like yours bring in almost $14 billion in revenue. However, ensure you’re reaching out to the appropriate influencers, meaning that if you’re promoting makeup, you should partner with Sephora or a beauty influencer with millions of views or subscribers. Also, ensure they’re not the face of your brand by making sure they’re not your only outreach source. 

    You Don’t Have to Bear the Weight of Marketing Alone: Trust Bear North Digital!

    As the world changes, so do the needs of your online store. Even after figuring out your target audience, how to grab their attention, and other factors that affect traffic to your site and conversion rates, you need to stay on top of them to track and keep up with changes. Between maintaining marketing strategies like these and producing products you’re selling, you’ll have two jobs running you ragged. 

    Relinquish one of these to the best in the business for growing a WooCommerce website. Our experienced team uses a unique and flexible approach for each client, taking the time to understand their business to offer optimal strategies. We constantly test marketing methods and continue our employees’ education with leading marketing education providers. 

    For top SEO strategies, social media and email advertising, and marketing plugins for WooCommerce, contact Bear North Digital. Call (218) 216-8692 for a free growth plan today.

    7 Valuable Tips for Growing a WooCommerce Website

    Fortunately, this blog provides something most of them don’t know, which are seven valuable tips for growing a WooCommerce website. With these simple pointers, you’ll pique interest, increase traffic, and turn potential buyers into regular customers. If you need these tips but don’t have the time to implement them, we offer our biggest tool: our WooCommerce marketing services by Bear North Digital.

    Table of contents

      1. Improve Site Performance with Faster Loading Speeds  

      We also live in an era where our attention spans are at their shortest, ranging around 8 seconds before we begin to lose interest. If your web pages take anywhere near this long to load, your potential customers won’t even make it to your homepage before hitting the back arrow to find your competition. 

      Almost 40% of new visitors won’t stick around past the five-second mark, which is why the Google algorithm ranks websites with a five-second load time or less higher than those that take longer. If you want your shop to be at the top of the search engine results pages (SERPs), choose a WooCommerce theme with an advanced and compatible template. These lightweight options lower load response times. 

      However, even with faster templates, other factors slow down response times. Plugins are necessary for e-commerce platforms since they help manage your store and track your business. Some even provide functionality and features like fonts and color schemes but overloading your site on unnecessary ones adds seconds to your load times.

      It’s good practice to read all plugin descriptions to determine which options promote load speed and which stand in its way. You’ll also examine which you could do without, deleting them for faster loading when growing a WooCommerce website. 

      2. Create an Easier User Interface Across All Devices

      Speaking of keeping up with the times, almost everyone has a smartphone that they spend more time on than a laptop or desktop computer. Whether they’re waiting on a platform for a delayed train, killing time at the barbershop, or bored in the backseat during a carpool, there’s a good chance they’ll pull out their phones to do a little online shopping. 

      Almost 80% of all transactions occur via mobile devices like phones and tablets. However, if your website pages default to a desktop setting, your chances of making a transaction diminish drastically. These layouts are harder to read since viewers must zoom in and out of the tiny texts, losing their place and patience. 

      While you don’t want to overdo plugins, find one that assists with mobile-friendly integrations so that it acknowledges what devices potential buyers are viewing your site. It’ll automatically adjust for an easy user interface. Since 84% of people who purchase using mobile devices have experienced these difficulties at one point or another, it guarantees your site will stand out from hundreds of others. 

      3. Enhance the Aesthetics of Your User Interface  

      Image is everything, especially on an e-commerce platform when you want to draw attention to your merchandise. However, that means more than just creating a unique logo to represent your brand and an aesthetically pleasing color scheme. 

      When potential buyers are scouring their search engine results pages, clicking on any relevant page that pops up, their first impression of the site determines whether they’ll stick around. For instance, if the text is in bulky block paragraphs with a tiny font, minimal white space, and little to no photos, it’ll seem more overwhelming than inviting. 

      Instead, use videos and large photos to represent your products alongside descriptive, broken-up texts to space out your content. Moreover, using unique photos rather than generic Google stock images can help you rank higher in the Google algorithm and give your store a real and personal touch that customers appreciate. 

      As you’re growing a WooCommerce website, don’t forget to optimize your images to ensure high resolution and use image sizes from 800 to 1000 pixels. Also, add description boxes to explain what’s going on in the images in case they don’t load properly for some viewers. 

      4. Utilizing Emails to Draw Attention

      Let’s say a customer finds your website, and your content intrigues them enough to click on a call-to-action or save something to their cart. That means they can see themself doing business with you, but it doesn’t mean they will. If they’re shopping around or putting a purchase on the back burner, you may not see them again, so send out emails to remind them of your online business.

      Rather than manually tracking and sending out emails to each potential customer, incorporate marketing automation. This system sends out emails automatically in response to viewers’ actions. 

      For instance, send out “new subscriber” emails to introduce yourself and welcome them to your site. You may also outline new products they may be interested in and entice them with promo codes or use seasonal campaigns to promote upcoming events. It’s also helpful during the ordering process since it provides order confirmations, the order number, and promotions for future buys.

      If your orders aren’t getting that far due to abandoned carts, potential customers need a little nudge to make it through the final process. That means working through the problems holding about 80% back, like high shipping costs. Not only does using abandoned cart recovery remind them to check out their product, but you can also provide incentives like a percentage off to boost conversion rates.  

      To send out or customize your emails, open your e-commerce platform and go to the settings tab. You’ll notice multiple templates and the option to create your own. Make one for each of the above scenarios and manage what actions will trigger when and to whom they go out.

      5. Know Your Audience

      Even with email marketing, you need to know your audience to reach them in other ways when growing a WooCommerce website. You may think getting the word out about your business is enough since it’ll pique interest, but if you don’t reach the people who would be most interested, you won’t optimize sales. Therefore, uncover your target audience instead of paying for dead-end advertisements. 

      The best way to do so is by determining who would use your products the most. For instance, if you’re reselling college textbooks, producing cute headphone cases, or providing the latest technology, you’re more likely selling to teens and young adults. However, practical items like household products are more suited for older adults and senior citizens. 

      Further break down your target audience by gender and location. Are you aiming for a male, female, or mixed demographic, and how far from your shipping area are they? The e-commerce platform makes it easy to understand the costs and shipment transition times depending on the buyer’s address. Use this to decipher your shipping zones and how far you’re willing to ship, especially if you offer free shipping. 

      You can also look into common interests among your target audiences, new trends and challenges within their realms that they would be interested in, and spending patterns. These metrics not only help you stock up on the appropriate products that’ll improve sales but also point to the media channels your target audience is hanging out on. 

      6. Reach Out with the Right Media Channels

      After discovering your target audience, you can choose your platforms more wisely. When growing a WooCommerce website, many new shop owners spread themselves thin, trying to produce content across multiple media channels, believing they’re covering all their bases. However, this wastes marketing resources, funds, and time since most platforms won’t increase traffic to your site. 

      For example, about two decades ago, Facebook was the hangout for high school and college students, while Myspace was popular among junior high preteens. Recent shifts now place TikTok and Instagram at center stage for millennials and Gen Zers, leaving Facebook primarily for older adults and causing Myspace to fall off the map. Knowing where your audiences are or are migrating to helps you reach out. 

      You should also consider which platforms best highlight your products or services for your customer base. If you have plenty of photos of your team, merchandise, or organizations you’re helping, utilize Instagram and other platforms that put the focus on images. Otherwise, short posts and links to your online store may prove better content. 

      7. Collaborate and Make Guest Appearances  

      Outside of using emails and social media posts to improve traffic, consider collaborating with popular influencers when growing a WooCommerce website. Influencers gain the trust of their audience by providing unbiased reviews of products while creating entertaining and informative content. Many also trust high-quality, long-standing companies like Nike or Amazon.

      By making a guest appearance on popular Youtube channels, radio talk shows, or podcasts or allowing influencers to review your product, you’re introducing yourself and your shop to thousands of potential buyers. Whether it’s hearing their social media celebrity rave about you or realizing your products are what they need, their high following boosts sales. 

      In 2021 alone, this marketing strategy helped shops like yours bring in almost $14 billion in revenue. However, ensure you’re reaching out to the appropriate influencers, meaning that if you’re promoting makeup, you should partner with Sephora or a beauty influencer with millions of views or subscribers. Also, ensure they’re not the face of your brand by making sure they’re not your only outreach source. 

      You Don’t Have to Bear the Weight of Marketing Alone: Trust Bear North Digital!

      As the world changes, so do the needs of your online store. Even after figuring out your target audience, how to grab their attention, and other factors that affect traffic to your site and conversion rates, you need to stay on top of them to track and keep up with changes. Between maintaining marketing strategies like these and producing products you’re selling, you’ll have two jobs running you ragged. 

      Relinquish one of these to the best in the business for growing a WooCommerce website. Our experienced team uses a unique and flexible approach for each client, taking the time to understand their business to offer optimal strategies. We constantly test marketing methods and continue our employees’ education with leading marketing education providers. 

      For top SEO strategies, social media and email advertising, and marketing plugins for WooCommerce, contact Bear North Digital. Call (218) 216-8692 for a free growth plan today.

      GROWTH MARKETING

      Read now
      shopify customer retention

      Customers value their time and have many options when surfing the web. What reasons do they have to come back to your site?

      Table of contents

        What Are the Benefits of Retaining Customers?

        Putting effort into designing a product and marketing to new customers without retaining customers is like trying to fill a leaky bucket with water. You prime the pump, only to have profits slip from your grasp. If you can convert individual consumer encounters into long-term business relationships, the potential windfall includes:

        • An increased return on your marketing investment
        • An enduring bond that can survive occasional product failures and negative publicity
        • A customer base familiar with your website and product line
        • A source of referrals, leads, and testimonials

        Why Do Customer Retention Strategies Work?

        Shopify marketing services by Bear North Digital take a multifaceted approach to customer loyalty. We use Shopify customer retention strategies singly or in conjunction to grow a business’s customer base.

        Our proven methods include the following:

        • Transactional customer retention strategies that focus on costs and benefits.
        • Emotional customer retention strategies that cultivate an association between your brand and positive feelings such as security, belonging, and excitement.
        • Social customer retention strategies that build on the customer’s connection with other people.
        • Value-expressive customer retention strategies that rely on a connection between the company or product and the customer’s self-image.

        A comprehensive Shopify customer retention strategy will incorporate multiple motivators as part of a smooth customer experience. It will leave your loyal customers feeling satisfied, in control, and already anticipating their next visit.

        Customer Retention and the Shopify Platform

        One reason Shopify is among the most popular e-commerce platforms in the country is the resources that it provides to merchants. Shopify can help you set up a loyalty program, find apps to manage a referral program, engage with customers, and manage customer data.

        Users of Shopify get the most out of the platform if they develop strategies that leverage its capabilities without taking their eyes off marketing fundamentals. The following tips are goalposts you can work toward as you become familiar with Shopify tools and tailor them to your business model and brand. 

        You might find some of these tips more applicable than others, but you cannot afford to neglect any of them. Take time to consider how to adapt them to your needs.

        Tip #1: Reward Loyalty

        Human nature makes us sensitive to rewards and a sense of empowerment. If your customers know they can earn discounts, get complimentary gifts, save on shipping, and so on, they will be more likely to sign up for a customer loyalty program. Once your customers are in the habit of visiting your site first, they’ll keep coming back to you when they need to shop.

        Tip #2: Provide Extra Surprises

        Besides the expected rewards, customers often respond well to pleasant surprises. An extra gift added to an order, a discount, a free shipping promo, or a personalized message on a birthday or holiday can impress customers. They’ll cultivate a lasting feeling of goodwill toward your company.

        Tip #3: Don’t Rock the Boat

        While positive surprises will delight your customers, negative surprises can send them to the competition. Whenever a product is out of stock, a customer service representative is unhelpful, a shipment arrives late, or prices go up, customers have the motivation to go elsewhere.

        Tip #4: Stay Connected to Your Customers

        Customers will drift away if you don’t remind them of your company and its value from time to time. Encourage your customers to sign up for an e-mail newsletter and keep them updated about new product offerings, promotions, and company news. Don’t overdo it, and let customers choose how frequently they want to receive messages from your company.

        Tip #5: Contribute to the Community

        One way to stay in the minds of consumers without overwhelming them with advertisements is to become part of their lives in other ways. Sponsor events that matter to your consumers. Let them know about upcoming events and help them build connections with other customers with similar interests.

        Tip #6: Be a Trusted Resource

        A company blog with informative articles (like this one) gives customers reasons to visit your website even if they don’t feel like shopping. If customers feel confident that the information on your site is more relevant, helpful, and accurate than content on competitors’ sites, they will regularly flock to you.

        Tip #7: Encourage Customers to Create Accounts

        Customer accounts provide an online space that consolidates and reinforces your other Shopify customer retention strategies. By logging onto your site, customers can track their loyalty rewards, receive updates, receive promotional offers, and streamline their shopping experience. Invite new shoppers to create an account through an easy and rewarding sign-up process.

        Tip #8: Support Your Customers

        Shopify websites are easy to use, but no merchant can deliver a perfect shopping experience every time. When your consumers can’t find what they’re looking for or express frustration at some aspect of your site, you have an opportunity to improve the situation and demonstrate to consumers that you prioritize their interests. 

        One highly effective Shopify customer retention strategy is to use the Shopify online chat feature. This app connects shoppers in real time to a customer support representative, providing them with immediate assistance.

        Tip #9: Offer Perks

        You can use your Shopify website to inform your customers about the benefits of doing business with your company. If you offer free shipping, holiday sales, hassle-free returns, and other services, let your customers know throughout your site. 

        Tip #10: Make the Shopping Experience Easy

        One of Shopify’s advantages as an e-commerce platform is its ability to offer a secure, efficient shopping trip. Make the most of Shopify’s features to benefit your customers, and your customers will reward you with loyalty.

        • Support a variety of payment methods
        • Provide a searchable inventory of products
        • Allow customers to conveniently apply promo codes during checkout

        Tip #11: Give Your Customers a Voice

        One of the benefits of online shopping and a core element of many Shopify customer retention strategies is two-way communication between consumers and merchants. If customers have positive or negative feelings about your site or your products, they will share them on social media platforms, blogs, and online review sites. Make your website a place where feedback, suggestions, and sharing ideas are welcome.

        Tip #12: Give Your Product Meaning

        The connection between your product and your consumers should be at the heart of your marketing and Shopify consumer retention efforts. As you design and update your Shopify e-commerce site, ask yourself how every element of the site, from the images to the layout, highlight the elements of your brand that resonate with consumers.

        Tip #13: Accentuate Unique Benefits

        If your product or company has a unique selling point, make it a prominent part of your site. Once you make the case to consumers that they can find something on your site that they can’t find anywhere else, they will gravitate toward your site.

        Unique benefits do not necessarily have to be product features. Positioning your brand as socially responsible, environmentally friendly, authoritative, or empathetic could differentiate your brand from the competition in your customers’ eyes.

        Tip #14: Reward Customers Who Spread the Word

        Your satisfied customers can be your greatest asset for online commerce. Not only are your customers a source for testimonials and positive online customer reviews, but they can also provide leads by referring their friends and relatives to your site. A referral rewards program is a time-tested strategy for generating leads with a high potential for becoming loyal customers.

        Potential customers trust the judgment of the people they know in their lives more than they trust salespeople or marketers. If your customers are willing to recommend your products to people in their social circle, they are staking their social standing on their faith in your product. If you can deliver on that promise, your product and brand will form part of a bond of friendship or a family connection between two loyal customers.

        Tip #15: Measure the Effectiveness of Your Customer Retention Strategies

        No marketing campaign will be flawless from the moment you implement it. Some efforts to reward or connect with customers fall flat, or worse, drive customers away. A robust and targeted plan should quantitatively and qualitatively assess each new promotion or change to your website as you deploy it. 

        You don’t need to be a large corporation to benefit from marketing research and consumer behavior analysis. Some crucial data about your customers, such as purchase frequency, website usage, browsing history, and product ratings, are available to you through your e-commerce website. You can obtain more detailed information about your customers’ frustrations, hopes, needs, and expectations through web surveys and other research methods.

        Ultimately, you should clearly understand how each of your business’s marketing initiatives affects customer retention rates. You can leverage that information to create customized, effective Shopify consumer retention strategies moving forward. 

        Lastly, consider one Shopify customer retention tip that will enhance the effectiveness of all the others:

        Tip #16: Understand Your Customers and What They Need and Want

        Often the difference between a marketing campaign that falls flat and one that attracts a following is the extent to which the consumers feel that it matters to them. It is not enough that a product or service has meaning, value, and relevance. It must be meaningful, valuable, and relevant to the specific individuals that comprise your audience. 

        The time you take to learn from your customers and get to know them, as individuals as well as market segments, will provide you with invaluable insights and opportunities to make personal connections. 

        Grow Your Business and Expand Your Reach with Bear North Digital

        As you look through all the Shopify customer retention tips on this post, do you have questions about how to integrate them and use them effectively for your business? Don’t worry. The Bear North Digital team has the skills to create outstanding websites to suit your needs and delight loyal fans and potential customers alike.

        Call (218) 216-8692 or fill out our online form to speak with us about Shopify customer retention initiatives and social selling tips. Click the link on our website to request a free growth plan today.

        Shopify Customer Retention: 16 Valuable Tips

        Customers value their time and have many options when surfing the web. What reasons do they have to come back to your site?

        Table of contents

          What Are the Benefits of Retaining Customers?

          Putting effort into designing a product and marketing to new customers without retaining customers is like trying to fill a leaky bucket with water. You prime the pump, only to have profits slip from your grasp. If you can convert individual consumer encounters into long-term business relationships, the potential windfall includes:

          • An increased return on your marketing investment
          • An enduring bond that can survive occasional product failures and negative publicity
          • A customer base familiar with your website and product line
          • A source of referrals, leads, and testimonials

          Why Do Customer Retention Strategies Work?

          Shopify marketing services by Bear North Digital take a multifaceted approach to customer loyalty. We use Shopify customer retention strategies singly or in conjunction to grow a business’s customer base.

          Our proven methods include the following:

          • Transactional customer retention strategies that focus on costs and benefits.
          • Emotional customer retention strategies that cultivate an association between your brand and positive feelings such as security, belonging, and excitement.
          • Social customer retention strategies that build on the customer’s connection with other people.
          • Value-expressive customer retention strategies that rely on a connection between the company or product and the customer’s self-image.

          A comprehensive Shopify customer retention strategy will incorporate multiple motivators as part of a smooth customer experience. It will leave your loyal customers feeling satisfied, in control, and already anticipating their next visit.

          Customer Retention and the Shopify Platform

          One reason Shopify is among the most popular e-commerce platforms in the country is the resources that it provides to merchants. Shopify can help you set up a loyalty program, find apps to manage a referral program, engage with customers, and manage customer data.

          Users of Shopify get the most out of the platform if they develop strategies that leverage its capabilities without taking their eyes off marketing fundamentals. The following tips are goalposts you can work toward as you become familiar with Shopify tools and tailor them to your business model and brand. 

          You might find some of these tips more applicable than others, but you cannot afford to neglect any of them. Take time to consider how to adapt them to your needs.

          Tip #1: Reward Loyalty

          Human nature makes us sensitive to rewards and a sense of empowerment. If your customers know they can earn discounts, get complimentary gifts, save on shipping, and so on, they will be more likely to sign up for a customer loyalty program. Once your customers are in the habit of visiting your site first, they’ll keep coming back to you when they need to shop.

          Tip #2: Provide Extra Surprises

          Besides the expected rewards, customers often respond well to pleasant surprises. An extra gift added to an order, a discount, a free shipping promo, or a personalized message on a birthday or holiday can impress customers. They’ll cultivate a lasting feeling of goodwill toward your company.

          Tip #3: Don’t Rock the Boat

          While positive surprises will delight your customers, negative surprises can send them to the competition. Whenever a product is out of stock, a customer service representative is unhelpful, a shipment arrives late, or prices go up, customers have the motivation to go elsewhere.

          Tip #4: Stay Connected to Your Customers

          Customers will drift away if you don’t remind them of your company and its value from time to time. Encourage your customers to sign up for an e-mail newsletter and keep them updated about new product offerings, promotions, and company news. Don’t overdo it, and let customers choose how frequently they want to receive messages from your company.

          Tip #5: Contribute to the Community

          One way to stay in the minds of consumers without overwhelming them with advertisements is to become part of their lives in other ways. Sponsor events that matter to your consumers. Let them know about upcoming events and help them build connections with other customers with similar interests.

          Tip #6: Be a Trusted Resource

          A company blog with informative articles (like this one) gives customers reasons to visit your website even if they don’t feel like shopping. If customers feel confident that the information on your site is more relevant, helpful, and accurate than content on competitors’ sites, they will regularly flock to you.

          Tip #7: Encourage Customers to Create Accounts

          Customer accounts provide an online space that consolidates and reinforces your other Shopify customer retention strategies. By logging onto your site, customers can track their loyalty rewards, receive updates, receive promotional offers, and streamline their shopping experience. Invite new shoppers to create an account through an easy and rewarding sign-up process.

          Tip #8: Support Your Customers

          Shopify websites are easy to use, but no merchant can deliver a perfect shopping experience every time. When your consumers can’t find what they’re looking for or express frustration at some aspect of your site, you have an opportunity to improve the situation and demonstrate to consumers that you prioritize their interests. 

          One highly effective Shopify customer retention strategy is to use the Shopify online chat feature. This app connects shoppers in real time to a customer support representative, providing them with immediate assistance.

          Tip #9: Offer Perks

          You can use your Shopify website to inform your customers about the benefits of doing business with your company. If you offer free shipping, holiday sales, hassle-free returns, and other services, let your customers know throughout your site. 

          Tip #10: Make the Shopping Experience Easy

          One of Shopify’s advantages as an e-commerce platform is its ability to offer a secure, efficient shopping trip. Make the most of Shopify’s features to benefit your customers, and your customers will reward you with loyalty.

          • Support a variety of payment methods
          • Provide a searchable inventory of products
          • Allow customers to conveniently apply promo codes during checkout

          Tip #11: Give Your Customers a Voice

          One of the benefits of online shopping and a core element of many Shopify customer retention strategies is two-way communication between consumers and merchants. If customers have positive or negative feelings about your site or your products, they will share them on social media platforms, blogs, and online review sites. Make your website a place where feedback, suggestions, and sharing ideas are welcome.

          Tip #12: Give Your Product Meaning

          The connection between your product and your consumers should be at the heart of your marketing and Shopify consumer retention efforts. As you design and update your Shopify e-commerce site, ask yourself how every element of the site, from the images to the layout, highlight the elements of your brand that resonate with consumers.

          Tip #13: Accentuate Unique Benefits

          If your product or company has a unique selling point, make it a prominent part of your site. Once you make the case to consumers that they can find something on your site that they can’t find anywhere else, they will gravitate toward your site.

          Unique benefits do not necessarily have to be product features. Positioning your brand as socially responsible, environmentally friendly, authoritative, or empathetic could differentiate your brand from the competition in your customers’ eyes.

          Tip #14: Reward Customers Who Spread the Word

          Your satisfied customers can be your greatest asset for online commerce. Not only are your customers a source for testimonials and positive online customer reviews, but they can also provide leads by referring their friends and relatives to your site. A referral rewards program is a time-tested strategy for generating leads with a high potential for becoming loyal customers.

          Potential customers trust the judgment of the people they know in their lives more than they trust salespeople or marketers. If your customers are willing to recommend your products to people in their social circle, they are staking their social standing on their faith in your product. If you can deliver on that promise, your product and brand will form part of a bond of friendship or a family connection between two loyal customers.

          Tip #15: Measure the Effectiveness of Your Customer Retention Strategies

          No marketing campaign will be flawless from the moment you implement it. Some efforts to reward or connect with customers fall flat, or worse, drive customers away. A robust and targeted plan should quantitatively and qualitatively assess each new promotion or change to your website as you deploy it. 

          You don’t need to be a large corporation to benefit from marketing research and consumer behavior analysis. Some crucial data about your customers, such as purchase frequency, website usage, browsing history, and product ratings, are available to you through your e-commerce website. You can obtain more detailed information about your customers’ frustrations, hopes, needs, and expectations through web surveys and other research methods.

          Ultimately, you should clearly understand how each of your business’s marketing initiatives affects customer retention rates. You can leverage that information to create customized, effective Shopify consumer retention strategies moving forward. 

          Lastly, consider one Shopify customer retention tip that will enhance the effectiveness of all the others:

          Tip #16: Understand Your Customers and What They Need and Want

          Often the difference between a marketing campaign that falls flat and one that attracts a following is the extent to which the consumers feel that it matters to them. It is not enough that a product or service has meaning, value, and relevance. It must be meaningful, valuable, and relevant to the specific individuals that comprise your audience. 

          The time you take to learn from your customers and get to know them, as individuals as well as market segments, will provide you with invaluable insights and opportunities to make personal connections. 

          Grow Your Business and Expand Your Reach with Bear North Digital

          As you look through all the Shopify customer retention tips on this post, do you have questions about how to integrate them and use them effectively for your business? Don’t worry. The Bear North Digital team has the skills to create outstanding websites to suit your needs and delight loyal fans and potential customers alike.

          Call (218) 216-8692 or fill out our online form to speak with us about Shopify customer retention initiatives and social selling tips. Click the link on our website to request a free growth plan today.

          GROWTH MARKETING

          Read now
          google ads for woocommerce

          Google Ads for WooCommerce will help drive traffic to your Woo store by strategically placing advertisements for your items in front of online audiences. Bear North Digital is a leading WooCommerce marketing agency that knows the importance of proper Google Ads usage. Here, we explain how to set up a Google Ads account, ads campaign, and more to grow your WooCommerce store. 

          Table of contents

            About Google Ads & Marketing for WooCommerce

            Google is the most-used search engine worldwide. Google Ads for WooCommerce is an effective marketing tactic that can promote your products on surfaces across Google. 

            Google Ads & Marketing allows your business to take advantage of the world’s largest and most popular search engine. You can drastically increase your reach and boost brand recognition with the right tactics and strategies. 

             

            How Do You Install Google Ads to a WooCommerce Store?

            Installing Google Ads for WooCommerce stores requires downloading and activating the Google Ads & Marketing plugin. Once you download the plugin, click “Get Started” and fill out the brief form to create your account login and password. 

            The Google Ads plugin will request permission to access your Woo store and products. Grant the permission, then immediately start featuring your goods on Google. 

             

            Six Steps for Getting Your Woo Store Products on Google

            When you finish your Google Ads plugin installation and create an account, you can quickly begin promoting your products using these steps:

            1. Select your target location: You can set up your Google Ads promotions in specific countries to reach target audiences.
            2. Set up your store: Your store’s shopping category is how you would describe your goods to customers. For instance, you could select baby health and transport if your Woo store sells baby products. Then, you can choose which products within the category you want to advertise. 
            3. Review your store and product selection: The WooCommerce Google Ads plugin has a diagnostic tool that automatically scans chosen categories for errors. The review ensures you properly categorize your items for specific audiences. 
            4. Preview the store: The plugin will show you how your store and product advertisements appear on Google. 
            5. Make checkout choices: Here, you can approve your product marketing choices and complete your ad purchase. You can also set your Smart Shopping campaign budget.
            6. Confirm settings: The last step is to confirm or update your campaign settings for Google Shopping Ads and Google Shopping Free Listings. The Woo store plugin will then claim your shop’s website and perform a final review before approving the products. 

            Prices for the Smart Shopping campaigns can fit any budget. The free option comes with Google Shopping and free listing. It also allows you to create a Google Merchant Center account. The paid options include the following:

            • Basic: Free listings and $150 monthly in ad spend
            • Essential: Free listings and $300 monthly in ad spend
            • Premium: Free listings and $500 monthly in ad spend
            • Platinum: Free listings and $1000 monthly in ad spend

             

            Can You Manage Your Google Ads & Marketing Account?

            A top benefit of Google Ads for WooCommerce is automation. With this service, you don’t have to manage your campaigns daily. However, you can select Google Shopping, Manage, and Edit Active Campaign if you need to update anything. 

             

            Adding Google Shopping Ads to a WooCommerce Store

            Google Shopping Ads are products displayed at the top of Google search results pages. When people search for items related to your goods, ads for your items will appear on the search results page. You can generate more business and sales for your WooCommerce shop by integrating Google Shopping into your website, along with Google Ads & Marketing. 

            These ads are best for getting clicks to your website by consumers ready to make purchases. Since the ads feature specific products, they are more likely to attract people in the last stage of the shopping journey.

            You’ll need an active WooCommerce shop with live products to get started with the Google Shopping ads. The search engine will pull information from the site to build the ads. Once your store is ready, you can follow the steps below to start your campaigns. 

            1. Create a Google Merchant Center Account

            If you set up Google Ads for WooCommerce, you can set up a Google Merchant Center Account. However, if you set up the account manually, you’ll need to click “Get Started” on the Merchant Center site. A merchant account is a must-have for displaying product ads on Google. 

            Once you initiate the account generation, input a few brief details about your online business, such as its location, display name, and time zone. After filling out the brief business data form, select “Shopping ads” under “programs that fit your objectives” to complete the account setup. 

            2. Import WooCommerce Product Details to the Merchant Center

            To make Google Shopping ads, you must import your WooCommerce items to the Merchant Center. If you prefer a manual import, head to your Google Merchant account dashboard and click on “Products” and “Feed.” Next, tap the plus sign. 

            Once you hit the plus sign, the Merchant Center will ask about the shipping location and ad language. Make your selections, then choose how you want to upload the product information. Your options are Google Sheets, Scheduled fetch, computer upload, and Content API. 

            The best way to import your Woo store’s product details is to use the Google Ads for WooCommerce plugin. With the WordPress extension, you can set up all Google Shopping campaigns through your current WordPress dashboard.

            Though it is easier to manage and cover the cost of your Google Shopping through the plugin, it will lock you into a predetermined campaign budget. However, you control how much you want to spend monthly if you manually create ad campaigns through the Merchant Center. 

            3. Launch a Google Shopping Campaign

            When you finish importing your product information to the Merchant Center, you can launch a campaign. Under the Merchant Center dashboard, click “Continue” under “Pending Tasks.” On the following screen, you can pick which items you want on Google Shopping displays and add tax information, shipping details, etc. 

             

            What Is WooCommerce Conversion Tracking, and Why Should You Use It?

            Keeping track of your conversions can be tricky with your Google Ads, Google Shopping campaigns, and daily traffic to your WooCommerce website. In digital marketing, conversions refer to the desired actions target audiences make during their research and shopping journeys. For instance, a conversion can be a purchase on an eCommerce site, a qualified sales lead, or a customer phone call. 

            Setting up Google Ads conversion tracking for WooCommerce is ideal for business owners because it helps them gauge the effectiveness of their campaigns. It also teaches them consumer behavior, which they can use to create more effective advertisements.

            Conversion tracking measures several metrics, including: 

            • Customer behavior
            • Campaign ROI
            • Popular product analyses

             

            How to Integrate Conversion Tracking into Your Woo Store

            Before you can track Google Ads conversions, you must add a free WooCommerce Conversion Tracking plugin to your WordPress site. You can integrate the plugin into Twitter, Facebook, and other platforms. However, you’ll need to select “Google Ads” to activate that platform and type in the Google Ads Account ID, which you can find by following these steps:

            1. Sign Into Google Ads account: Create an account if you don’t have one.
            2. Go to tools and settings: Under the “Tools and Settings” tab, select “Measurement” and “Conversions.”
            3. Click tracking conversions: You can track multiple conversions, including apps, websites, and phone calls. Click the conversion type you wish to track. 
            4. Create a conversion action: Select a category for the action you want to track from the dropbox. Enter the conversion name and select a value option. 
            5. Install tags: You can add the tag to your website by installing it yourself, emailing it to a webmaster, or installing it through Google Tag Manager. However, you want to scroll to “Global site tag” and copy the ID at the bottom.
            6. Place the code: Copy and paste the ID code into the Account ID slot under the Conversion Tracking Google Ads tab.

             

            How to Create Google Ads for WooCommerce in Eight Steps

            Creating Google Ads with conversion tracking is relatively straightforward. Just follow these steps to begin your advertisement campaign with trackable metrics:

            1. Determine your ad goal: Here, you can select what action you want your Google Ads for WooCommerce to produce. For instance, your goal can be to get more phone calls from customers, boost online sales, or drive business to your brick-and-mortar location. 
            2. Write your business description: Next, you’ll type in your business name and website URL.
            3. Select the target audience: After inputting your business information, you’ll set up your target audience by establishing a service radius around your business or targeting specific areas. 
            4. Input target keywords: Keywords are the terms related to your items that will trigger Google to display your ads on certain search engine results pages. You can add keyword themes and your products or click from the suggested terms. 
            5. Create headlines: Ad headlines are the phrases that entice consumers to click on your Google Ads and take action. You can create up to three headlines and two product descriptions. You can also preview your ad with the headlines. 
            6. Get phone calls: Add your business phone number to make it easy for customers to contact your business through the ad. 
            7. Determine your budget: Set your daily and monthly budget for the ad campaign. 
            8. Include your billing details: Verify your billing information, and hit “Submit” to make the ad go live. 

             

            Get the Exposure Your Woo Store Needs on Google with Bear North Digital

            Campaigns using Google Ads for WooCommerce stores are vital for getting your products in front of your ideal audience, but it’s time-consuming. Instead of spending precious time managing your Google Ads and Google Shopping campaigns, put your efforts into running your business and allow our experts at Bear North Digital to handle your WooCommerce Marketing. 

            As a premier digital marketing agency, our team specializes in helping online businesses get more leads, reach broader audiences, and boost their profits. At Bear North Digital, we use everything from content marketing to SEO to help grow businesses. Contact our eCommerce PPC agency today at (218) 216-8692 to get started with your Google Ads for WooCommerce. 

            Setting Up Google Ads for WooCommerce: The Ultimate Guide

            Google Ads for WooCommerce will help drive traffic to your Woo store by strategically placing advertisements for your items in front of online audiences. Bear North Digital is a leading WooCommerce marketing agency that knows the importance of proper Google Ads usage. Here, we explain how to set up a Google Ads account, ads campaign, and more to grow your WooCommerce store. 

            Table of contents

              About Google Ads & Marketing for WooCommerce

              Google is the most-used search engine worldwide. Google Ads for WooCommerce is an effective marketing tactic that can promote your products on surfaces across Google. 

              Google Ads & Marketing allows your business to take advantage of the world’s largest and most popular search engine. You can drastically increase your reach and boost brand recognition with the right tactics and strategies. 

               

              How Do You Install Google Ads to a WooCommerce Store?

              Installing Google Ads for WooCommerce stores requires downloading and activating the Google Ads & Marketing plugin. Once you download the plugin, click “Get Started” and fill out the brief form to create your account login and password. 

              The Google Ads plugin will request permission to access your Woo store and products. Grant the permission, then immediately start featuring your goods on Google. 

               

              Six Steps for Getting Your Woo Store Products on Google

              When you finish your Google Ads plugin installation and create an account, you can quickly begin promoting your products using these steps:

              1. Select your target location: You can set up your Google Ads promotions in specific countries to reach target audiences.
              2. Set up your store: Your store’s shopping category is how you would describe your goods to customers. For instance, you could select baby health and transport if your Woo store sells baby products. Then, you can choose which products within the category you want to advertise. 
              3. Review your store and product selection: The WooCommerce Google Ads plugin has a diagnostic tool that automatically scans chosen categories for errors. The review ensures you properly categorize your items for specific audiences. 
              4. Preview the store: The plugin will show you how your store and product advertisements appear on Google. 
              5. Make checkout choices: Here, you can approve your product marketing choices and complete your ad purchase. You can also set your Smart Shopping campaign budget.
              6. Confirm settings: The last step is to confirm or update your campaign settings for Google Shopping Ads and Google Shopping Free Listings. The Woo store plugin will then claim your shop’s website and perform a final review before approving the products. 

              Prices for the Smart Shopping campaigns can fit any budget. The free option comes with Google Shopping and free listing. It also allows you to create a Google Merchant Center account. The paid options include the following:

              • Basic: Free listings and $150 monthly in ad spend
              • Essential: Free listings and $300 monthly in ad spend
              • Premium: Free listings and $500 monthly in ad spend
              • Platinum: Free listings and $1000 monthly in ad spend

               

              Can You Manage Your Google Ads & Marketing Account?

              A top benefit of Google Ads for WooCommerce is automation. With this service, you don’t have to manage your campaigns daily. However, you can select Google Shopping, Manage, and Edit Active Campaign if you need to update anything. 

               

              Adding Google Shopping Ads to a WooCommerce Store

              Google Shopping Ads are products displayed at the top of Google search results pages. When people search for items related to your goods, ads for your items will appear on the search results page. You can generate more business and sales for your WooCommerce shop by integrating Google Shopping into your website, along with Google Ads & Marketing. 

              These ads are best for getting clicks to your website by consumers ready to make purchases. Since the ads feature specific products, they are more likely to attract people in the last stage of the shopping journey.

              You’ll need an active WooCommerce shop with live products to get started with the Google Shopping ads. The search engine will pull information from the site to build the ads. Once your store is ready, you can follow the steps below to start your campaigns. 

              1. Create a Google Merchant Center Account

              If you set up Google Ads for WooCommerce, you can set up a Google Merchant Center Account. However, if you set up the account manually, you’ll need to click “Get Started” on the Merchant Center site. A merchant account is a must-have for displaying product ads on Google. 

              Once you initiate the account generation, input a few brief details about your online business, such as its location, display name, and time zone. After filling out the brief business data form, select “Shopping ads” under “programs that fit your objectives” to complete the account setup. 

              2. Import WooCommerce Product Details to the Merchant Center

              To make Google Shopping ads, you must import your WooCommerce items to the Merchant Center. If you prefer a manual import, head to your Google Merchant account dashboard and click on “Products” and “Feed.” Next, tap the plus sign. 

              Once you hit the plus sign, the Merchant Center will ask about the shipping location and ad language. Make your selections, then choose how you want to upload the product information. Your options are Google Sheets, Scheduled fetch, computer upload, and Content API. 

              The best way to import your Woo store’s product details is to use the Google Ads for WooCommerce plugin. With the WordPress extension, you can set up all Google Shopping campaigns through your current WordPress dashboard.

              Though it is easier to manage and cover the cost of your Google Shopping through the plugin, it will lock you into a predetermined campaign budget. However, you control how much you want to spend monthly if you manually create ad campaigns through the Merchant Center. 

              3. Launch a Google Shopping Campaign

              When you finish importing your product information to the Merchant Center, you can launch a campaign. Under the Merchant Center dashboard, click “Continue” under “Pending Tasks.” On the following screen, you can pick which items you want on Google Shopping displays and add tax information, shipping details, etc. 

               

              What Is WooCommerce Conversion Tracking, and Why Should You Use It?

              Keeping track of your conversions can be tricky with your Google Ads, Google Shopping campaigns, and daily traffic to your WooCommerce website. In digital marketing, conversions refer to the desired actions target audiences make during their research and shopping journeys. For instance, a conversion can be a purchase on an eCommerce site, a qualified sales lead, or a customer phone call. 

              Setting up Google Ads conversion tracking for WooCommerce is ideal for business owners because it helps them gauge the effectiveness of their campaigns. It also teaches them consumer behavior, which they can use to create more effective advertisements.

              Conversion tracking measures several metrics, including: 

              • Customer behavior
              • Campaign ROI
              • Popular product analyses

               

              How to Integrate Conversion Tracking into Your Woo Store

              Before you can track Google Ads conversions, you must add a free WooCommerce Conversion Tracking plugin to your WordPress site. You can integrate the plugin into Twitter, Facebook, and other platforms. However, you’ll need to select “Google Ads” to activate that platform and type in the Google Ads Account ID, which you can find by following these steps:

              1. Sign Into Google Ads account: Create an account if you don’t have one.
              2. Go to tools and settings: Under the “Tools and Settings” tab, select “Measurement” and “Conversions.”
              3. Click tracking conversions: You can track multiple conversions, including apps, websites, and phone calls. Click the conversion type you wish to track. 
              4. Create a conversion action: Select a category for the action you want to track from the dropbox. Enter the conversion name and select a value option. 
              5. Install tags: You can add the tag to your website by installing it yourself, emailing it to a webmaster, or installing it through Google Tag Manager. However, you want to scroll to “Global site tag” and copy the ID at the bottom.
              6. Place the code: Copy and paste the ID code into the Account ID slot under the Conversion Tracking Google Ads tab.

               

              How to Create Google Ads for WooCommerce in Eight Steps

              Creating Google Ads with conversion tracking is relatively straightforward. Just follow these steps to begin your advertisement campaign with trackable metrics:

              1. Determine your ad goal: Here, you can select what action you want your Google Ads for WooCommerce to produce. For instance, your goal can be to get more phone calls from customers, boost online sales, or drive business to your brick-and-mortar location. 
              2. Write your business description: Next, you’ll type in your business name and website URL.
              3. Select the target audience: After inputting your business information, you’ll set up your target audience by establishing a service radius around your business or targeting specific areas. 
              4. Input target keywords: Keywords are the terms related to your items that will trigger Google to display your ads on certain search engine results pages. You can add keyword themes and your products or click from the suggested terms. 
              5. Create headlines: Ad headlines are the phrases that entice consumers to click on your Google Ads and take action. You can create up to three headlines and two product descriptions. You can also preview your ad with the headlines. 
              6. Get phone calls: Add your business phone number to make it easy for customers to contact your business through the ad. 
              7. Determine your budget: Set your daily and monthly budget for the ad campaign. 
              8. Include your billing details: Verify your billing information, and hit “Submit” to make the ad go live. 

               

              Get the Exposure Your Woo Store Needs on Google with Bear North Digital

              Campaigns using Google Ads for WooCommerce stores are vital for getting your products in front of your ideal audience, but it’s time-consuming. Instead of spending precious time managing your Google Ads and Google Shopping campaigns, put your efforts into running your business and allow our experts at Bear North Digital to handle your WooCommerce Marketing. 

              As a premier digital marketing agency, our team specializes in helping online businesses get more leads, reach broader audiences, and boost their profits. At Bear North Digital, we use everything from content marketing to SEO to help grow businesses. Contact our eCommerce PPC agency today at (218) 216-8692 to get started with your Google Ads for WooCommerce. 

              GROWTH MARKETING

              Read now
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